Add You - Business

The Cycle of Change
While many business professionals understand the Plan-Do-Check-Act (PDCA) cycle as it pertains to process improvement, the model doesn’t work particularly well for dealing with changes in individual or organizational behaviors. However, an alternative model based on Gestalt psychology can be very useful,

iday write for you. “Just the facts” doesn’t sell things. People make buying decisions on emotion, so you have to connect with their hearts. Find out what feelings will resonate with your prospects and evoke them. Get their jui

Using Your Business Card Real Estate
Every business owner should have a business card, even if you are a work at home mom. If you are in business, you need a business card. The trick to business cards is making sure it is useful and eye-catching. We have already discussed the importance of having a solid brand identity, so now you need to tr

Brochures are one of the oldest marketing weapons in the business arsenal. And for good reason. A well done brochure lends an air of credibility while laying out a persuasive sales message. It conveys a lot of information and moves the customer along in the sales process. When it’s done right.

When done wrong, a brochure is an exercise in futility. It bores the reader and makes a beeline to the round file. It’s a waste of time, effort, and landfill space.

So how can you make sure yours are done right?

First of all, stay out of the “we.” Believe it or not, telling your prospect what you think is so great about yourself only impresses you. And it’s not about you. A good brochure, like any other marketing message, is all about what your product or service does for your customer. Every word should be about her, and how what you are offering benefits her.

Next, don’t let Sgt. Friday write for you. “Just the facts” doesn’t sell things. People make buying decisions on emotion, so you have to connect with their hearts. Find out what feelings will resonate with your prospects and evoke them. Get their juic

Who Should Produce Your Business Cards?
Once you’ve decided what to put on your business cards, you still have plenty of decisions left to make. Are you going to design them yourself or get a professional? Are you going to print them on a home printer, in a shop, or order them over the web? All these questions tie together in various ways to ma

oves the customer along in the sales process. When it’s done right.

When done wrong, a brochure is an exercise in futility. It bores the reader and makes a beeline to the round file. It’s a waste of time, effort, and landfill space.

So how can you make sure yours are done right?

Invest in Your Executives!
In our increasingly global economy, English is rapidly becoming the international language of business. This is obviously a reflection not only of historical circumstances, but also of the strength of the US economy: global players are only really global if they have a slice of the American pie. There are

ill space.

So how can you make sure yours are done right?

Franchise Business - How to Resolve Disputes Successfully
Many franchises run successfully with only minor problems between the franchisee and franchisor. But sometimes disputes can arise. What is the best way to handle these disputes?Most disputes arise primarily because of lack of communication. It is important to keep lines of communication open at all

you. A good brochure, like any other marketing message, is all about what your product or service does for your customer. Every word should be about her, and how what you are offering benefits her.

Fabrics to Sustain Your Health
During the late 1950s there went the story of Lycra that remained almost unknown until 20 years further. Inventive things mostly have the lengthier period of commencement. But the most fortunately the people over the world have now adopted cotton fabrics that are specially designed to protect the bodies f

Never waste valuable real estate. The most important panel of your entire brochure is the cover. It’s also the most often wasted. The front of your brochure has to interest your prospect enough to get them to open it up and look inside.

Putting your company name and a photo of your building there is about like using prime beachfront property for a landfill. Yes, it has to go somewhere. So put it in the back, where people who are looking for it can find it, but leave the spotlight to more glamorous tenants.

Start of with an attention-grabbing, benefit laden headline, and a graphic that supports it. Perhaps offer a few bullet points that expand the headline benefit, or introduce a few secondary ones. A line or two of copy at most and you’re off to a good start.

While you should strive for a conversational tone, make s

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Changing people's behaviour with regard to safety is a time consuming, difficult business. General training does not have the immediate and emotional rewards of safety training. Changing people's behaviour without those rewards is even more difficult. The lessons that organisations have learnt in making safety training effective are, therefore, all the more instructional for general training.

When to re-invent your business. Not when profits are down. By then it may be too late

Innovative business card ideas are often misunderstood. The key message intended for prospective customers becomes lost in radical attempts at originality. Start by creating a simple business tag line and develop your design with the customer in mind.

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