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Add You - What You Need in Your Marketing Calendar
Advertising a Mobile Oil Change Business
What is the best way to advertise a mobile oil change business if you want to get 80 percent of your customers to come from corporate parking lots and fleets of vehicles and only 20 percent of your customers to come from residential services.Sure, direct mail will work for the residential part of your business but if it is only 20 percent of your market mix then how will you advertise to get to do oil changes on all the fleets in your community and how will you reach all of the corporatio
arketing efforts need to be completed. These itemWhat is the best way to advertise a mobile oil change business if you want to get 80 percent of your customers to come from corporate parking lots and fleets of vehicles and only 20 percent of your customers to come from residential services.Sure, direct mail will work for the residential part of your business but if it is only 20 percent of your market mix then how will you advertise to get to do oil changes on all the fleets in your community and how will you reach all of the corporatio
Why Fundraising Is The Same As Friendraising
We all know that people give money to people, not to organizations. That is why it is so important for nonprofits to target their potential large donors and figure out ways to draw them into the community that is the organization. When a large donor feels comfortable with the people involved, they will feel comfortable contributing to the success of those people.That is why everyone needs to understand the urgency of sharing their enthusiasm with their networks. There are a number of ways
Marketing calendars are used by many businesses to help keep sales pipelines full of new prospective customers. Small businesses may just keep a simple calendar with handwritten items on the dates that marketing efforts need to be completed. These itemWe all know that people give money to people, not to organizations. That is why it is so important for nonprofits to target their potential large donors and figure out ways to draw them into the community that is the organization. When a large donor feels comfortable with the people involved, they will feel comfortable contributing to the success of those people.That is why everyone needs to understand the urgency of sharing their enthusiasm with their networks. There are a number of ways
Strategy, Results and Distractions - Beware Low Hanging Fruit!
Is your organization quick to pick the low hanging fruit? Do you gravitate first to the quick and easy? Are you prone to delay the bigger projects until you get those little ones out of the way?Low hanging fruit is, by definition, quick and easy to implement, thus the lure to pick it is compelling. And picking the first piece usually exposes another, leading to an infinite quantity of low hanging temptations. While some of these quick fixes make excellent investments, many do not, and the
help keep sales pipelines full of new prospective customers. Small businesses may just keep a simple calendar with handwritten items on the dates that marketing efforts need to be completed. These itemIs your organization quick to pick the low hanging fruit? Do you gravitate first to the quick and easy? Are you prone to delay the bigger projects until you get those little ones out of the way?Low hanging fruit is, by definition, quick and easy to implement, thus the lure to pick it is compelling. And picking the first piece usually exposes another, leading to an infinite quantity of low hanging temptations. While some of these quick fixes make excellent investments, many do not, and the
Not Satisfied With Your Transfer Agent? What to Do
Rather than sending out RFPs (Request For Proposals) and seeking out another transfer agent, it is a much better idea to try and work things out with your current agent. This is the preferable route to take for most businesses, as it is much easier than the alternatives and should be chosen if at all possible. Seeking out another transfer agent and trying to make the switch might not be worth your while if you can remedy the situation with your current transfer agent.To fix the situation,
ustomers. Small businesses may just keep a simple calendar with handwritten items on the dates that marketing efforts need to be completed. These itemRather than sending out RFPs (Request For Proposals) and seeking out another transfer agent, it is a much better idea to try and work things out with your current agent. This is the preferable route to take for most businesses, as it is much easier than the alternatives and should be chosen if at all possible. Seeking out another transfer agent and trying to make the switch might not be worth your while if you can remedy the situation with your current transfer agent.To fix the situation,
New Career; Coffee Franchise Options, Good or Bad?
Are Coffee Shop Franchises a good business? Well consider the average Starbucks does over $80,000 per month. An interesting book primer to learn more about the coffee business might be “Pour Your Heart Into It” by Howard Schultz. It is worth a read and you can find used books on Amazon.com cheap enough, you will be glad you did.Of course Starbucks is not a franchise. Recently, I met the head trainer for one of their licensees; Sheridan Hotels which was putting 1000 Starbucks Coffee Shops
calendar with handwritten items on the dates that marketing efforts need to be completed. These itemAre Coffee Shop Franchises a good business? Well consider the average Starbucks does over $80,000 per month. An interesting book primer to learn more about the coffee business might be “Pour Your Heart Into It” by Howard Schultz. It is worth a read and you can find used books on Amazon.com cheap enough, you will be glad you did.Of course Starbucks is not a franchise. Recently, I met the head trainer for one of their licensees; Sheridan Hotels which was putting 1000 Starbucks Coffee Shops
Leadership Lessons From The Poker Table
Poker, the little game that took hold in the 1800’s, has grown into a global phenomenon. From card rooms to house games, from the World Series of Poker to the Internet, people are smitten with this game and as with most games, poker parallels life. We can, in turn, learn a lot from poker.On the surface, poker is a game of card hands, bluffs and strategic betting. Beneath the surface, however, poker is an intricate dance of risk management, resource management, and psychology. It is a
arketing efforts need to be completed. These items might include attending a trade show, sending out an email campaign, or placing a buy for a magazine advertisement. Larger corporations typically have a more detailed marketing calendar planned out a y
Poker, the little game that took hold in the 1800’s, has grown into a global phenomenon. From card rooms to house games, from the World Series of Poker to the Internet, people are smitten with this game and as with most games, poker parallels life. We can, in turn, learn a lot from poker.On the surface, poker is a game of card hands, bluffs and strategic betting. Beneath the surface, however, poker is an intricate dance of risk management, resource management, and psychology. It is a
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