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Add You - Is It Time To Kill Your Marketing Program?
People's views on business continuity planning vary from: "business..what?” "just common sense isn’t it?" "oh god where do we start!" So let’s bring these views into line with a simple list of how business continuity planning can benefit your business: # 1 Survival.The harsh but simple fact is that there are a hundred and one things that can disrupt a business. A well thought out, practical plan can mean the difference between coping with a disaster and going bust.# 2 Revealing inefficiency.A business under threat can be viewed like a patient on an operating table. The priorities are clear; maintain the blood supply (like cash flo
Often, the client would want a new campaign and we'd have to remind them their prospects hadn't seen the campaign nearly as much as we all had, and that it was best to let the campaign keep running.
How
Employees have been known to take excessive days off leading to production problems for many companies. One of the solutions is employee attendance incentives. These are usually rewards given to employees as an incentive to limit their absences from work to a specified number of days.The perceived benefits of employee attendance incentives are to give the employee some control over their income, and give them a greater sense of responsibility for their jobs. They are also meant to stimulate the employee to work harder than they might otherwise and perhaps find a more effective way to get people to go to work more consistently. However the employee attendance incenti
If you've been in business for any length of time, you've no doubt been faced with the question, "Should I dump this marketing program or should I wait a little longer for it to start producing results?"
Even if you're new in business, you may have tried a new way to market your business and with lukewarm results found yourself wondering how long you should stick with it before giving up and trying something else.
It's the age-old question of "When is the right time to put a marketing program out to pasture?"
This reminds me of my advertising agency days. We'd create a new ad campaign and run it for awhile, and because we (and the client) were exposed to that campaign day-in and day-out, we'd all tire of it quickly.
Knowing when to hold and when to fold
Often, the client would want a new campaign and we'd have to remind them their prospects hadn't seen the campaign nearly as much as we all had, and that it was best to let the campaign keep running.
How
The ability to provide the highest level of customer service with the greatest levels of efficiency is paramount for companies in the market for web based help desk software. With this in mind, there are a few key features managers should look for during the evaluation process.Complete email integration. This is a feature in just about all help desk software, however as your evaluating make sure there is complete email integration that can support multiple mailboxes (if needed), a variety of mail server configurations, as well as key email features such as conversation threading and cc'ing.Interaction Log. To prevent staff from having to sift th
Even if you're new in business, you may have tried a new way to market your business and with lukewarm results found yourself wondering how long you should stick with it before giving up and trying something else.
It's the age-old question of "When is the right time to put a marketing program out to pasture?"
This reminds me of my advertising agency days. We'd create a new ad campaign and run it for awhile, and because we (and the client) were exposed to that campaign day-in and day-out, we'd all tire of it quickly.
Knowing when to hold and when to fold
Often, the client would want a new campaign and we'd have to remind them their prospects hadn't seen the campaign nearly as much as we all had, and that it was best to let the campaign keep running.
How
Strategic planning is one of the most powerful tools available to today’s managers. Simply put, it is the process of deciding where your business intends to go, and how it is going to get there. In other words, it is the concept of working in the present, with a constant eye on the future. It’s a simple concept, but its impact can be dramatic.Peter Legge is the president and publisher of Canada Wide Magazines & Communications. In a recent conversation, I asked Peter how he is able to give over 100 lectures a year, author numerous books, volunteer for his church and community, play golf, spend time with his family, and still find time to run Western Canada’s larg
It's the age-old question of "When is the right time to put a marketing program out to pasture?"
This reminds me of my advertising agency days. We'd create a new ad campaign and run it for awhile, and because we (and the client) were exposed to that campaign day-in and day-out, we'd all tire of it quickly.
Knowing when to hold and when to fold
Often, the client would want a new campaign and we'd have to remind them their prospects hadn't seen the campaign nearly as much as we all had, and that it was best to let the campaign keep running.
How
In part 1 of this article, we looked at a variety of skills a Virtual Assistant (VA) can provide for a small business. In part 2 of this article, we look at the organizational and administrative skills that the VA must have to run their own businesses in a way that allows them to provide these services to others.- Organization: Obviously, a VA must be highly organized. There is a degree of administrative overhead with any business, and if you are an independent VA, you are running a business. Only by being organized can you keep the tasks that you have to do in support of your business to a minimum so that you are free to provide services to other businesses.
Knowing when to hold and when to fold
Often, the client would want a new campaign and we'd have to remind them their prospects hadn't seen the campaign nearly as much as we all had, and that it was best to let the campaign keep running.
How
I know it’s asking a lot but you need to set aside a minimum of 15 minutes a day to build your brand. You can do many things in 15 minutes a day that will help build visibility credibility and a strong personal portfolio.Here's a short list to get you thinking about your "packaging" your brand.• Refine your "elevator" pitch. The best ones simply don't happen overnight. They come from refining and condensing the message down to its core elements. Spend time every week tweaking yours. If you want, send it to me and I'll give you my impression. (Serious branders only, please.)• Update your resume. This can be done in increments.
Often, the client would want a new campaign and we'd have to remind them their prospects hadn't seen the campaign nearly as much as we all had, and that it was best to let the campaign keep running.
How do you know what to do?
Just how do you know when it's time to let an ad campaign or marketing program keep on running and when it's time to try something new?
The answer is very simple.
Look at your results
It's time to make a change when the marketing is no longer producing results. And by results I mean, it's no longer moving you toward your objective.
Are you achieving your objective?
Every marketing activity should have a specific objective — that is what you hope to achieve. Your objective may be to generate a certain number of phone calls, or web site hits, or even sales.
Tracking your results will tell you
You'll want to track the results of your marketing activities from day one, so you'll know how well they are producing and you can monitor their trends.
For example, you
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