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Add You - Are You Missing Out on Free & Easy Marketing?
The Job Interview - Get The Job You Deserve NameFinally, after all your hard work, you’ve got an interview for the job that you have always wanted. The interview is the most important but stressful part of job hunting. This is when the employers make a decision based on their impression of your personality, potential, skills and experience. You will want to do your best in this conclusion to all your job hunting efforts. So how do you make sure that you actually get the job you deserve!* Plan: Make sure you know where your interview will be and when. This will give you the confidence to arrive in time to relax before the meeting. Remember with whom you are meeting. Find out what job your interviewer does so you kno Your Tagline Your Email Address Your Web Site Address (include the http:// so it becomes a live link) Your Phone Number Your Fax Number Your Snail Mail Address An Invitation to Subscribe to Your E-newsletter, Ezine or Receive a Free Report (or any other free information you provide) Following is an example of the email signature I include on every email I send out: Debbie LaChusa Subscribe to the free 10stepmarketing Ezine to receive weekly m How Sound Is Your Marketing Bridge? Did you know there's something you do every single day that you
could be using as an opportunity to market your business?The Marketing BridgeMarketing is the process of attracting and keeping customers. Howard J. Morgens, chairman emeritus of Procter & Gamble, called advertising "only a part of the total selling effort." Because advertising is in the foreground, he said, "It is often thought of as an entity, separate and complete in itself. It is not. It is a combination of selling functions that provides the motive power." That combination-which attracts and keeps customers and builds the consumer franchise-I call the marketing bridge. Examine every selling function of your marketing bridge from the customer's point of view to ensure customer satisfaction. Your bridge must be attractive and What is it? Sending email. How many email messages do you send in a day? I recently went back and counted the messages in my Sent folder. I use several email accounts, but in just one of them I found an average of 10-12 messages a day. That's 70-84 message per week! Two Chances for Free Promotion Did you realize every time you send out an email, you have two opportunities to market your business? #1 With Your Email Address Take a look at the email address you're using for business. Are you using an email address such as "crazyjane@yahoo.com" or "fitbodyhunk@hotmail.com"? Okay, so I'm poking a bit of fun, but you'd be surprised at some of the email addresses I see. Granted some of them may be reserved for ezine subscriptions, but I also receive a lot of email from small business owners with these types of email addresses. So what's wrong with this? Well, for one, they are missing out on a free marketing opportunity. When you use an email address such as debbie@10stepmarketing.com you have the opportunity to get repeat exposure for your company name with every email you send out. You Can Build Your Brand and Business What, everyone you send email to already knows your business name? That's okay. It's good reinforcement. And it doesn't cost a dime, so why not do it? Plus, it presents a much more professional image. It says you are a real business. Even if you are sending out your emails while wearing your pajamas in your home office. :-) Use Your Web Site Domain Email Addresses Ideally your web site domain should be the same as your business name. And you web hosting should come with at least a handful of free email addresses. It's fairly easy to set up, but if you're not sure, check with your host. Odds are they've addressed it in their FAQs or online help. #2 Use An Email Signature The second way you can market for free is with your email signature. Even if you don't have a web site, or if your web site address is not the same or similar to your business name, you can easily take advantage of this. Set It Up Once ... Use It Everyday Microsoft Outlook and Outlook Express (and probably other email software as well) offer a Signature option you can program so every email you send is signed off with a consistent signature. Create Your Own Personal Signature You will want to consider including some of the following information in your email signature. I wouldn't suggest including all of this information or your signature will be too long. Pick what's important to you, and include information that represents how you want people to contact you. Your First and Last Name Following is an example of the email signature I include on every email I send out: Debbie LaChusa Subscribe to the free 10stepmarketing Ezine to receive weekly ma Make Money With Classified Advertising il.com"?When we first get on the internet we are told that there is a lot of advertising available. If you are starting a work at home business the first thing you come come across is get free classified advertising. Well there are two kinds of Classified advertising paid and free. Of course we all would like to get it free.As they say you get what you pay for and in Work at home business that is certainly the truth. Will you get a lot of traffic with free classified ads? Well my experiences is no. I see free classified ads as a come on for you to buy "PAID" classified ads. I never got any traffic with free classified ads.The question then become do "PAID" classifi Okay, so I'm poking a bit of fun, but you'd be surprised at some of the email addresses I see. Granted some of them may be reserved for ezine subscriptions, but I also receive a lot of email from small business owners with these types of email addresses. So what's wrong with this? Well, for one, they are missing out on a free marketing opportunity. When you use an email address such as debbie@10stepmarketing.com you have the opportunity to get repeat exposure for your company name with every email you send out. You Can Build Your Brand and Business What, everyone you send email to already knows your business name? That's okay. It's good reinforcement. And it doesn't cost a dime, so why not do it? Plus, it presents a much more professional image. It says you are a real business. Even if you are sending out your emails while wearing your pajamas in your home office. :-) Use Your Web Site Domain Email Addresses Ideally your web site domain should be the same as your business name. And you web hosting should come with at least a handful of free email addresses. It's fairly easy to set up, but if you're not sure, check with your host. Odds are they've addressed it in their FAQs or online help. #2 Use An Email Signature The second way you can market for free is with your email signature. Even if you don't have a web site, or if your web site address is not the same or similar to your business name, you can easily take advantage of this. Set It Up Once ... Use It Everyday Microsoft Outlook and Outlook Express (and probably other email software as well) offer a Signature option you can program so every email you send is signed off with a consistent signature. Create Your Own Personal Signature You will want to consider including some of the following information in your email signature. I wouldn't suggest including all of this information or your signature will be too long. Pick what's important to you, and include information that represents how you want people to contact you. Your First and Last Name Following is an example of the email signature I include on every email I send out: Debbie LaChusa Subscribe to the free 10stepmarketing Ezine to receive weekly m Collecting First Editions for Pleasure or Profit e, so why not do it? Plus, it presents a much more professional
image. It says you are a real business. Even if you are sending
out your emails while wearing your pajamas in your home office. :-)If the idea of making money from a hobby appeals to you, then you should consider collecting first edition books. Let me give you a real-life example. If you had bought a copy of the Nobel laureate Seamus Heaney’s first collection of poetry, Death of a Naturalist, in 1999 you would have paid less than ?300. Today the same book would sell for at least ?1,500. Giving you the double satisfaction of owning a valuable, rare and famous book – and of making a 400% profit in under seven years. Nor is this a one-off fluke. Experienced book collectors will tell you that with careful planning it is possible to regularly earn above average returns from this fascinating and enjoyable hobby. Ho Use Your Web Site Domain Email Addresses Ideally your web site domain should be the same as your business name. And you web hosting should come with at least a handful of free email addresses. It's fairly easy to set up, but if you're not sure, check with your host. Odds are they've addressed it in their FAQs or online help. #2 Use An Email Signature The second way you can market for free is with your email signature. Even if you don't have a web site, or if your web site address is not the same or similar to your business name, you can easily take advantage of this. Set It Up Once ... Use It Everyday Microsoft Outlook and Outlook Express (and probably other email software as well) offer a Signature option you can program so every email you send is signed off with a consistent signature. Create Your Own Personal Signature You will want to consider including some of the following information in your email signature. I wouldn't suggest including all of this information or your signature will be too long. Pick what's important to you, and include information that represents how you want people to contact you. Your First and Last Name Following is an example of the email signature I include on every email I send out: Debbie LaChusa Subscribe to the free 10stepmarketing Ezine to receive weekly m Networking for Job Searches similar to your business name, you can easily take
advantage of this.If you are a sales and marketing professional thinking about initiating a new job search, make sure that you focus on the power of networking. If you work in sales and marketing, you already understand how important the network effect is for getting new business, or finding new prospects. So as you start your job search, use that knowledge to your advantage by developing a very strong networking plan that will multiply the number of opportunities for new positions that come towards you.In the world of networking there are people who know how to do it right and people who do it wrong. Here, we’ll be exploring a lot of the do’s and don’ts. But I’m going to start with the Set It Up Once ... Use It Everyday Microsoft Outlook and Outlook Express (and probably other email software as well) offer a Signature option you can program so every email you send is signed off with a consistent signature. Create Your Own Personal Signature You will want to consider including some of the following information in your email signature. I wouldn't suggest including all of this information or your signature will be too long. Pick what's important to you, and include information that represents how you want people to contact you. Your First and Last Name Following is an example of the email signature I include on every email I send out: Debbie LaChusa Subscribe to the free 10stepmarketing Ezine to receive weekly m A Look at Used Metal Detectors NameThere are many kinds of metal detectors - gold detectors, coin and jewel detectors, relic hunting detectors, beach-hunting detectors, and underwater metal detectors. Buying a metal detector can be a tricky affair. Before one decides to buy a metal detector, here are a few points to consider.How often will it be put to use? If it is for a new hobby, it may be a good idea to buy a one with a lot of features.Where it will be used? Will it be used on the beach, underwater, or in the woods?Who will use it? If it for use in the family, there are detectors that have adjustable arm cups and separate pouches to mount the electronic box.How much will you spend on Your Tagline Your Email Address Your Web Site Address (include the http:// so it becomes a live link) Your Phone Number Your Fax Number Your Snail Mail Address An Invitation to Subscribe to Your E-newsletter, Ezine or Receive a Free Report (or any other free information you provide) Following is an example of the email signature I include on every email I send out: Debbie LaChusa Subscribe to the free 10stepmarketing Ezine to receive weekly marketing how-to articles, low-cost marketing ideas, tips and advice at http://www.10stepmarketing.com It Equals 70-80 Free Promos a Week! By signing off all your emails with an email signature, you are constantly promoting your business. Plus your contact information is right there if someone wants to get in touch with you. They don't have to take the time to look up your phone number or web site address. A good email signature also clearly communicates to people what your business is all about or what you do. Who Knows Where Your Email May End Up? You never know where one of your emails is going to end up. It may be forwarded to someone who could just become your next subscriber or client. Build Web Site Traffic With Special Promos You can also use your signature to build traffic for your web site by inviting people to visit your site to get a special report or to subscribe to your e-newsletter. You can even use it to announce new products or promotions. In fact, I just changed mine today to promote my new Extreme Marketing Makeover program. Your Email Address Format Make sure the email address you are using is formatted something like this: yourname@yourdomain.com How To Set Up Your Email Signature If you use Microsoft Outlook, simply go to the Tools option on your toolbar, click on Options, and then Mail Format. You'll see Signatures down at the bottom of the window. You can set up one, or as many as you want. You select the one you want to use as your default and it will automatically be added to all your email messages. By doing these two things, you will be building your brand and your business without spending any extra time or money. (C) Copyright 2005 Debbie LaChusa
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