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    Add You - Mortgage Marketing and Advertising: A Material Approach to Realtors

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    quick to judge is because most loan officers make the same presentation. Many loan officers haven’t learned the importance of positioning, promotion and re
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    In the mortgage business, your service is intangible. A realtor cannot smell, touch or feel your service. Many loan officers struggle with this. You depend on your words to convince realtors of your worthiness. And realtors are quick to judge if they’ll even entertain the idea of getting to know you.

    Have you ever heard the objection before from a realtor, “I’m happy with who I’m using now!” And worse yet, have you ever heard that objection in the first minute of an initial conversation with a realtor?

    Realtors make quick judgments about loan officers and their services. The primary reason realtors are so quick to judge is because most loan officers make the same presentation. Many loan officers haven’t learned the importance of positioning, promotion and rel

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    nd on your words to convince realtors of your worthiness. And realtors are quick to judge if they’ll even entertain the idea of getting to know you.

    Have you ever heard the objection before from a realtor, “I’m happy with who I’m using now!” And worse yet, have you ever heard that objection in the first minute of an initial conversation with a realtor?

    Realtors make quick judgments about loan officers and their services. The primary reason realtors are so quick to judge is because most loan officers make the same presentation. Many loan officers haven’t learned the importance of positioning, promotion and re

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    ve you ever heard the objection before from a realtor, “I’m happy with who I’m using now!” And worse yet, have you ever heard that objection in the first minute of an initial conversation with a realtor?

    Realtors make quick judgments about loan officers and their services. The primary reason realtors are so quick to judge is because most loan officers make the same presentation. Many loan officers haven’t learned the importance of positioning, promotion and re

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    ute of an initial conversation with a realtor?

    Realtors make quick judgments about loan officers and their services. The primary reason realtors are so quick to judge is because most loan officers make the same presentation. Many loan officers haven’t learned the importance of positioning, promotion and re

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    quick to judge is because most loan officers make the same presentation. Many loan officers haven’t learned the importance of positioning, promotion and relationship building. They try to convince realtors to do business with them after only a contact or two with a prospect.

    A Material Role

    Your marketing materials are an extension of you. A realtor can actually read about your service, see it on paper. If you use flow charts, graphs or other strong visuals, you’re giving the reader something they can get their hands around. After reading your materials, they should have a clear picture of your service and feel some emotion – peace of mind, excitement, anticipation, etc.

    Secondly, marketing materials give you a professional image. Realtors choose to do

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    <a href="http://www.addyou.info/article/29176/addyou-Mortgage-Marketing-and-Advertising-A-Material-Approach-to-Realtors.html">Mortgage Marketing and Advertising: A Material Approach to Realtors</a>

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