prise shoe stores, beauty salons, weight loss centers, fitness clubs, perhaps even jewelry stores.

Using the phone book or Yellow Pages, make a list of these people and businesses Now create a referral program that pays referral fees for people that are sent to you by your referral partners.

As an alternative, offer to joint venture by referring one of your customers to them for each one of theirs they refer to you.

You can make this system more effective, you can personaliz

When I was selling Encyclopedia Britannica door-to-door many years ago, it was an obligatory part of the job to ask for referrals. And I hated it. It made me nervous and shaky just to think of it. Is this how you feel too?

I hated to ask for fear I was imposing on my prospects, or even destroying my chances of a sale, so I left it almost until I was out the door, like an afterthought. As I didn’t make many sales, I didn’t seem to get many referrals either, which made matters worse. And because I didn’t get many sales I feared that I may lose what sales I did get if I asked for referrals.

And yet referrals can be the very best prospective customers you can get, and the very cheapest way of getting them. Every business, every salesperson, needs a constant source of qualified referrals.

Do you hate asking for referrals? Does it make you uncomfortable just thinking about asking for referrals? Would you rather pay a visit to the dentist for a tooth treatment than ask for a referral? Then listen up because you are now going to learn how asking for referrals can be completely painless. In fact we are going to start with six proven methods for getting referrals, without even asking for them. Over my years in marketing I have discovered, even invented, a lot of ways to get a constant stream of qualified referrals without having to go through the painful process of asking directly for referrals.

“OK!” you ask, “how can you get referrals if you don’t ask for them?” It’s simple! Just use, or develop, a referral system (or systems) that do it for you.

Here are some innovative systems for getting referrals without asking.

Complementary Businesses Referral System
For almost every business, including yours, there are a number of professionals, people or businesses which sell or provide products or service that complement, but do not compete with yours. For example, if you own a ladies’ dress boutique, your list will likely comprise shoe stores, beauty salons, weight loss centers, fitness clubs, perhaps even jewelry stores.

Using the phone book or Yellow Pages, make a list of these people and businesses Now create a referral program that pays referral fees for people that are sent to you by your referral partners.

As an alternative, offer to joint venture by referring one of your customers to them for each one of theirs they refer to you.

You can make this system more effective, you can personalize

because I didn’t get many sales I feared that I may lose what sales I did get if I asked for referrals.

And yet referrals can be the very best prospective customers you can get, and the very cheapest way of getting them. Every business, every salesperson, needs a constant source of qualified referrals.

Do you hate asking for referrals? Does it make you uncomfortable just thinking about asking for referrals? Would you rather pay a visit to the dentist for a tooth treatment than ask for a referral? Then listen up because you are now going to learn how asking for referrals can be completely painless. In fact we are going to start with six proven methods for getting referrals, without even asking for them. Over my years in marketing I have discovered, even invented, a lot of ways to get a constant stream of qualified referrals without having to go through the painful process of asking directly for referrals.

“OK!” you ask, “how can you get referrals if you don’t ask for them?” It’s simple! Just use, or develop, a referral system (or systems) that do it for you.

Here are some innovative systems for getting referrals without asking.

Complementary Businesses Referral System
For almost every business, including yours, there are a number of professionals, people or businesses which sell or provide products or service that complement, but do not compete with yours. For example, if you own a ladies’ dress boutique, your list will likely comprise shoe stores, beauty salons, weight loss centers, fitness clubs, perhaps even jewelry stores.

Using the phone book or Yellow Pages, make a list of these people and businesses Now create a referral program that pays referral fees for people that are sent to you by your referral partners.

As an alternative, offer to joint venture by referring one of your customers to them for each one of theirs they refer to you.

You can make this system more effective, you can personaliz

k for a referral? Then listen up because you are now going to learn how asking for referrals can be completely painless. In fact we are going to start with six proven methods for getting referrals, without even asking for them. Over my years in marketing I have discovered, even invented, a lot of ways to get a constant stream of qualified referrals without having to go through the painful process of asking directly for referrals.

“OK!” you ask, “how can you get referrals if you don’t ask for them?” It’s simple! Just use, or develop, a referral system (or systems) that do it for you.

Here are some innovative systems for getting referrals without asking.

Complementary Businesses Referral System
For almost every business, including yours, there are a number of professionals, people or businesses which sell or provide products or service that complement, but do not compete with yours. For example, if you own a ladies’ dress boutique, your list will likely comprise shoe stores, beauty salons, weight loss centers, fitness clubs, perhaps even jewelry stores.

Using the phone book or Yellow Pages, make a list of these people and businesses Now create a referral program that pays referral fees for people that are sent to you by your referral partners.

As an alternative, offer to joint venture by referring one of your customers to them for each one of theirs they refer to you.

You can make this system more effective, you can personaliz

sk for them?” It’s simple! Just use, or develop, a referral system (or systems) that do it for you.

Here are some innovative systems for getting referrals without asking.

Complementary Businesses Referral System
For almost every business, including yours, there are a number of professionals, people or businesses which sell or provide products or service that complement, but do not compete with yours. For example, if you own a ladies’ dress boutique, your list will likely comprise shoe stores, beauty salons, weight loss centers, fitness clubs, perhaps even jewelry stores.

Using the phone book or Yellow Pages, make a list of these people and businesses Now create a referral program that pays referral fees for people that are sent to you by your referral partners.

As an alternative, offer to joint venture by referring one of your customers to them for each one of theirs they refer to you.

You can make this system more effective, you can personaliz

prise shoe stores, beauty salons, weight loss centers, fitness clubs, perhaps even jewelry stores.

Using the phone book or Yellow Pages, make a list of these people and businesses Now create a referral program that pays referral fees for people that are sent to you by your referral partners.

As an alternative, offer to joint venture by referring one of your customers to them for each one of theirs they refer to you.

You can make this system more effective, you can personalize or customize the coupons, tickets, or cards that the referred customers brings with them to your business. This makes it look more professional and also simplifies the process of tracking and paying each referral source.

Favorite Charities Referral System
Do you have favorite charity that you donate to? Are there active charities, especially children’s or animal charities in your neighbourhood? I suggest these two because child and animal protection organizations are usually popular in most communities, yet they are always seeking extra funds.

Contact the Chief Executives of these organizations (and any others of your choice) in your neighbourhood and make this proposal. If they will provide their full list of donors and/or members with a recommendation or referral to your business you will pay a fixed percentage to their organization for every sale that results. Make the percentage meaningful (perhaps 10% or 15%) and be scrupulous about paying it. Offer to supply them with printed cards naming their organization with the message that each time their patrons shop with you and present this card, they will be effectively donating that percentage of their purchase to the organization

You can expand this many fold if you then ask each customer referred to you if they would like to be responsible for additional donations to their favourite charity. As they are likely to be very receptive to this, it makes it easy to ask them to pass on referral cards to their friends. Just ask them how many cards they would like. This can turn into a real “viral” system of referrals, producing oodles of new customers at the minimal cost of the donation to the charity. It may also get you free media publicity which will further enhance your business.

This system can be extended to schools and other “non-profit” organizations in the community such as Boy Scouts, Community Chests and clubs.

The Donation Referral System
This referral s