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  • Add You - Gravitational Marketing for Small Businesses - Ninth Law: Successful Marketers Don't Use Guesswork

    Advertisements Without a Headline - What a Waste
    It still never ceases to amaze me why B2B advertisers who pay good money for print ad do not have headlines in their ads.Four out of five readers will see the headline and not the rest of the
    p>

    Obvious, yet profoun

    Use of Flyers for Fundraising Events
    The use of flyers for fund-raising events for nonprofit groups always works well in a small community and it makes sense to print flyers for each and every fund-raising event that you have. It is imp
    Louis Gerstner, chairman of IBM, says, “you can't manage anything that you can't measure.”

    Obvious, yet profound

    Opening a Dollar Store - Give and Receive
    If you are opening a dollar store be sure that you support the community that your store is located in. One of the best things that you can do for your business is to establish a set of guidelines as
    of IBM, says, “you can't manage anything that you can't measure.”

    Obvious, yet profoun

    With Your Next Job, Have a Love Affair!
    What do you do when you're looking for a potential mate? Go to the gym, go out on dates, go places you like. Ask around to see who's still single or newly single. Think about the time and energy y
    't manage anything that you can't measure.”

    Obvious, yet profoun

    Customer Service Tips - 4 Steps for Turning Customer Moments Into Customer Experiences
    It doesn’t matter much if you think your customer care is good. What do your customers think? Do you know at the beginning of the selling process that your customer is going to be satisfied? The expe
    ou can't measure.”

    Obvious, yet profoun

    12 Sure Ways to Keep Customers Happy
    Customers come, and customers go. Whether you sell to consumers or to other companies, that’s a sad fact of doing business. Sadder yet is the fact that it can cost you between three and 10 times m
    p>

    Obvious, yet profound.

    As we said before, traditional advertising generally only works by chance. The truth is, all

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