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  • Add You - Customer Lifetime Value - CLV - What Does it Really Mean?

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    ring out exactly what your customers’ “lifetime” really is…. and the only accurate way to
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    Customer Lifetime Value (CLV) can get a little tricky, but I’ll try to make it simple. By now you’ve probably heard the term yet may not fully understand how to use it effectively, if at all. That’s because every “Tom, Dick and Mary Marketer” have done their best to make it more complicated than necessary.

    The hardest part of calculating CLV is figuring out exactly what your customers’ “lifetime” really is…. and the only accurate way to a

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    now you’ve probably heard the term yet may not fully understand how to use it effectively, if at all. That’s because every “Tom, Dick and Mary Marketer” have done their best to make it more complicated than necessary.

    The hardest part of calculating CLV is figuring out exactly what your customers’ “lifetime” really is…. and the only accurate way to

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    , if at all. That’s because every “Tom, Dick and Mary Marketer” have done their best to make it more complicated than necessary.

    The hardest part of calculating CLV is figuring out exactly what your customers’ “lifetime” really is…. and the only accurate way to

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    make it more complicated than necessary.

    The hardest part of calculating CLV is figuring out exactly what your customers’ “lifetime” really is…. and the only accurate way to

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    ring out exactly what your customers’ “lifetime” really is…. and the only accurate way to arrive at that number is by getting, storing and analyzing your customers’ data. Period. If you’ve been in business for a while, this should be easy to get, but if you’re a start-up you’re going to have to estimate this based on industry standards.

    Although there are several ways to arrive at CLV, the easiest is to calculate:

    1. The average leng

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