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    ulture, organisational structure, incremental versus radical effects and processes, knowledge mix, group structures, goals,
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    What do creativity managers do?

    Replace the word management with the word optimisation.

    That's what creativity managers do: they optimise the quality of the idea pool (creativity) and the implementation process (innovation).

    There are many methods of optimisation and the creativity leader must be aware of all of them, in other words, he or she must synthesise them for optimal effect.

    Areas [within creativity] that need managing include motivation, organisational culture, organisational structure, incremental versus radical effects and processes, knowledge mix, group structures, goals, p

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    ivity managers do: they optimise the quality of the idea pool (creativity) and the implementation process (innovation).

    There are many methods of optimisation and the creativity leader must be aware of all of them, in other words, he or she must synthesise them for optimal effect.

    Areas [within creativity] that need managing include motivation, organisational culture, organisational structure, incremental versus radical effects and processes, knowledge mix, group structures, goals,

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    >There are many methods of optimisation and the creativity leader must be aware of all of them, in other words, he or she must synthesise them for optimal effect.

    Areas [within creativity] that need managing include motivation, organisational culture, organisational structure, incremental versus radical effects and processes, knowledge mix, group structures, goals,

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    t synthesise them for optimal effect.

    Areas [within creativity] that need managing include motivation, organisational culture, organisational structure, incremental versus radical effects and processes, knowledge mix, group structures, goals,

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    ulture, organisational structure, incremental versus radical effects and processes, knowledge mix, group structures, goals, process and valuation.

    Areas [within innovation] that need managing include idea selection, development / prototyping and the art of commercialisation.

    It is worth noting that 4000 good ideas result in 4 development programs, which in turn results in 1 winner.

    The role of motivation

    An individual may be 'creative' but if s/he is not motivated then s/he will not produce to optimal levels.

    There are two general types of motivation: intrinsic and extrinsic. Intr

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