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Add You - The Power of Words: Market Yourself by Adopting a Whole New Language
With three days behind you and a thorough dissecting of your Yellow Page ad, you should be happy with the results. But not so fast. Sure, you’re looked at the headline, sub-head, and picture, but what about the meat and potatoes? That would be the text itself. Did you spend more than a minute writing it? Does it tell the entire feature and
In modern corporations mostly due to the DotCom era, when corporations were seeing investors move to faster moving companies; we saw a paradigm shift in Corporate Management. Tom Peters and others saw this and started writing about it. These corporate management gurus were trying to tell us all along what Deming and others had noticed. It s
Assuming that it’s fair to say that the right job search is all about the right job and the right employer, then how do you let the right employer know you are the right employee? Really, when it comes down to it, the only thing between you and your next job is a few hundred words that, if chosen correctly, can take you places.
When it comes to knowing and using the right lingo, you’ll want to:
Do your research. What kind of company is this? Do you know and really understand what they do? What is their culture, are they by-the-book or casual? What ideas and themes do they embrace? What does their website, their marketing materials or even the job announcement say about them and their needs? Can you get a feel for who will be reading and evaluating your resume? Show them that you fit the bill while also showing th
Do-It-Yourself. It's a concept that has been around since the Fifties, coming at the height of the post-war homebuilding boom in the U.S. Retail stores and marketing gurus convinced us that we could do our own home repairs and alterations in our homes -- as a hobby, of course -- rather than hiring expensive professionals to do the work.>Assuming that it’s fair to say that the right job search is all about the right job and the right employer, then how do you let the right employer know you are the right employee? Really, when it comes down to it, the only thing between you and your next job is a few hundred words that, if chosen correctly, can take you places.
When it comes to knowing and using the right lingo, you’ll want to:
Do your research. What kind of company is this? Do you know and really understand what they do? What is their culture, are they by-the-book or casual? What ideas and themes do they embrace? What does their website, their marketing materials or even the job announcement say about them and their needs? Can you get a feel for who will be reading and evaluating your resume? Show them that you fit the bill while also showing t
It’s amazing what you can accomplish if you don’t care who gets the credit. Harry S Truman President Truman had decided that Secretary of State, General George Marshall’s name should be attached to his plan for massive European relief following World War II. Many in the White House objected, believing instead t
When it comes to knowing and using the right lingo, you’ll want to:
Do your research. What kind of company is this? Do you know and really understand what they do? What is their culture, are they by-the-book or casual? What ideas and themes do they embrace? What does their website, their marketing materials or even the job announcement say about them and their needs? Can you get a feel for who will be reading and evaluating your resume? Show them that you fit the bill while also showing t
Warehousing costs are levied by the warehouse owners and are an unavoidable expense for the companies that use the space. The owners should be conversant with the applicable charges. In years to come, users will find it increasingly mandatory to implement nearline storage, to reduce their data warehousing costs and make data analysis more e
Are You Marketing Smart… or Shooting from the Hip?In this article you will learn how to be very strategic in your marketing efforts and how to invest your resources wisely in order to convert qualified prospects into customers.My marketing strategy is to sell more products. It’s important to understand the relationship b
It’s not you, it’s them. Whatever you do, don’t talk about how great, wonderful, experienced and kind you are (even if you truly are all of those things!). Talk instead about how the great, wonderful, experienced and kind things you did while working for other companies helped their sales, marketing, P.R., manufacturing and retention efforts. Show a direct correlation between what you did and what the lasting effect was. It’s now what you did, but what the result was.
Put yourself in their shoes. You may understand how the ATD results positively affected the VG and the YOU but your potential employer (even if from the same field) may have no clue. Remember, it doesn’t leave an impression if it doesn’t mean anything to the reader. So if you did something you can’t wait to tell the
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