or Feel more energetic, happier, enthusiastic...."

Without benefits bulleted throughout your sales pieces, your potential buyer won't have a reason to buy.

3. Prepare for your Sales Letter a List of 5-10 Features.

For a book, features include the number of pages, tips, how to's, practices, exercises and pertinent quotes. For coaching, a feature could be, “gives you email backup as an added value," or "devotes total attention to your challenge each session," or "gives you field work to move you th

Every product and service you sell needs a sales letter. You need a short sales letter to prompt new ezine subscribers. You need a longer one on your Web site for coaching and other services. You need a sales letter for each book you sell.

If your web site or emails are not attracting buyers, you need this top ten sales letter checklist:

1. Include on your home page (if you have more than one product or service) a strong, benefit-driven headline for each with a link to your sales letter.

The following phrase is a link to the marketing your business online sales letter by your coach. "Discover How in Only Four Months You Can Quadruple your Monthly Income and Reach 10,000 to 100,000 Internet Users Who Want your information--GUARANTEED-To Move you to the Top Profits You've Been Dreaming About."

Without a headline that hooks your potential buyer or client, you will not convince they must have your product or service.

2. Prepare for your Sales Letter a List of 5-10 Benefits.

Many professionals get mixed up as to what are benefits and what are features. Know that benefits sell and features explain. What will your customer experience after they buy your service? These outcomes (benefits) usually include a completion of a goal, or an understanding of a concept to help your audience do something better. The biggest benefits? Saving time, saving money, creating money, and creating great relationships. They want to know what value they will receive when they buy.

Now, list these in order of the biggest benefit to the smallest. For instance, for your book coach's ebook on how to get a book written and published, the biggest benefit is that it will bought by many and make you life long income. Other benefits include: you will become a leader in your field and you will feel happy your message reached your audience. Writing benefits include more compelling, easy-to-read, and organized chapters.

Be sure to include visual and feeling words such as "Imagine yourself in your perfect relationship," or "See yourself..." or Feel more energetic, happier, enthusiastic...."

Without benefits bulleted throughout your sales pieces, your potential buyer won't have a reason to buy.

3. Prepare for your Sales Letter a List of 5-10 Features.

For a book, features include the number of pages, tips, how to's, practices, exercises and pertinent quotes. For coaching, a feature could be, “gives you email backup as an added value," or "devotes total attention to your challenge each session," or "gives you field work to move you thr

wing phrase is a link to the marketing your business online sales letter by your coach. "Discover How in Only Four Months You Can Quadruple your Monthly Income and Reach 10,000 to 100,000 Internet Users Who Want your information--GUARANTEED-To Move you to the Top Profits You've Been Dreaming About."

Without a headline that hooks your potential buyer or client, you will not convince they must have your product or service.

2. Prepare for your Sales Letter a List of 5-10 Benefits.

Many professionals get mixed up as to what are benefits and what are features. Know that benefits sell and features explain. What will your customer experience after they buy your service? These outcomes (benefits) usually include a completion of a goal, or an understanding of a concept to help your audience do something better. The biggest benefits? Saving time, saving money, creating money, and creating great relationships. They want to know what value they will receive when they buy.

Now, list these in order of the biggest benefit to the smallest. For instance, for your book coach's ebook on how to get a book written and published, the biggest benefit is that it will bought by many and make you life long income. Other benefits include: you will become a leader in your field and you will feel happy your message reached your audience. Writing benefits include more compelling, easy-to-read, and organized chapters.

Be sure to include visual and feeling words such as "Imagine yourself in your perfect relationship," or "See yourself..." or Feel more energetic, happier, enthusiastic...."

Without benefits bulleted throughout your sales pieces, your potential buyer won't have a reason to buy.

3. Prepare for your Sales Letter a List of 5-10 Features.

For a book, features include the number of pages, tips, how to's, practices, exercises and pertinent quotes. For coaching, a feature could be, “gives you email backup as an added value," or "devotes total attention to your challenge each session," or "gives you field work to move you th

et mixed up as to what are benefits and what are features. Know that benefits sell and features explain. What will your customer experience after they buy your service? These outcomes (benefits) usually include a completion of a goal, or an understanding of a concept to help your audience do something better. The biggest benefits? Saving time, saving money, creating money, and creating great relationships. They want to know what value they will receive when they buy.

Now, list these in order of the biggest benefit to the smallest. For instance, for your book coach's ebook on how to get a book written and published, the biggest benefit is that it will bought by many and make you life long income. Other benefits include: you will become a leader in your field and you will feel happy your message reached your audience. Writing benefits include more compelling, easy-to-read, and organized chapters.

Be sure to include visual and feeling words such as "Imagine yourself in your perfect relationship," or "See yourself..." or Feel more energetic, happier, enthusiastic...."

Without benefits bulleted throughout your sales pieces, your potential buyer won't have a reason to buy.

3. Prepare for your Sales Letter a List of 5-10 Features.

For a book, features include the number of pages, tips, how to's, practices, exercises and pertinent quotes. For coaching, a feature could be, “gives you email backup as an added value," or "devotes total attention to your challenge each session," or "gives you field work to move you th

nefit to the smallest. For instance, for your book coach's ebook on how to get a book written and published, the biggest benefit is that it will bought by many and make you life long income. Other benefits include: you will become a leader in your field and you will feel happy your message reached your audience. Writing benefits include more compelling, easy-to-read, and organized chapters.

Be sure to include visual and feeling words such as "Imagine yourself in your perfect relationship," or "See yourself..." or Feel more energetic, happier, enthusiastic...."

Without benefits bulleted throughout your sales pieces, your potential buyer won't have a reason to buy.

3. Prepare for your Sales Letter a List of 5-10 Features.

For a book, features include the number of pages, tips, how to's, practices, exercises and pertinent quotes. For coaching, a feature could be, “gives you email backup as an added value," or "devotes total attention to your challenge each session," or "gives you field work to move you th

or Feel more energetic, happier, enthusiastic...."

Without benefits bulleted throughout your sales pieces, your potential buyer won't have a reason to buy.

3. Prepare for your Sales Letter a List of 5-10 Features.

For a book, features include the number of pages, tips, how to's, practices, exercises and pertinent quotes. For coaching, a feature could be, “gives you email backup as an added value," or "devotes total attention to your challenge each session," or "gives you field work to move you through your process easier and faster."

It's a good idea to combine benefits and features. "Save yourself disappointment and money down the drain with my "Fast-Forward Writing Technique," or enjoy your life to the fullest when you follow the Five Steps to "The Easy and Fun Life" book.

4. Explain how your product or service is better or different than your competitors.

You always need to give your potential customer a reason to buy. Think about your uniqueness. What makes you stand out from the crowd? Study other people's web sites and their sales letters. Notice how they approach this challenge.

My mentor is Dan Poynter, author of the "Self-Publishing Manual." My book on how to write your e or print book takes off where his book ends. It teaches authors to pre-market with the essential "hot-selling points." and it shows them step-by-step, how to put each chapter together--the" fast-forward writing technique."

Think about gurus in your field, and compare yourself to them. If possible, create a one-sentence sound bite that people will remember.

5. Share what your product or service is not.

Clarify your service. If you are a coach, how does that differ from a consultant? When you share the downside, you let your visitor see the human side of you. If you have a book, you can establish more rapport with your potential buyer by saying something like, "It alone can't change your life; you will need to take some action on the steps offered."

6. Present the "YOU" point of view in your sales letter.

When you refer to others such as we or they, you don't speak directly to your to be buyer. Involve them with phrases such as, "You will feel renewed energy after you read this book, so much so, that you'll ask your kids to dance with you." Or, "you can finish your book in less than a month, and get it selling immediately, so you can take that Caribbean trip, pay for your children's college, or buy that new car you've been wanting.

One big mistake is to use too many "I's" in your sales material. That's se