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Add You - Physical Therapists- We Lack Marketing & Business Know How
An interesting aspect of the proposed new Security & Exchange Commission (SEC) regulations on Executive Compensation relate to the need to supply justification for their decisions (see February 2006 issue for details of the proposed regulation). Currently, most Boards
It's hard enough to succeed in business when you know what you are doing.
It is almost impossible when you don't even know what you don't kno
If the cost of quality is high, looking through the Six Sigma glass the cost of poor quality is still higher. Companies bear a huge cost of about 9-16 percent of their revenues on problem solving. This is the cost of poor quality, or COPQ, as it is known. Motorola disco
In many respects, marketing a Physical Therapy practice is not that much different from marketing other small businesses.
Basic business and marketing principles that apply in other successful businesses- including marketing, budgeting, branding, marketing strategies, public relations opportunities, tracking systems, instilling the sense of ownership in all employees, productivity measures - also apply in the Physical Therapy Marketplace.
However, there are several ways - some subtle and some obvious - that marketing a Physical Therapy practice is different than marketing for other small businesses.
1. Most Physical Therapists typically have little (if any) business training, education or marketing experience prior to owning their first practice.
In fact, PT's - prefer to view their practice as a calling, a profession geared to helping others, anything but a business that is out to make a profit. The motivations that draw people to a career in Physical Therapy are different from the interests that draw others toward a career in business.
This paradigm often creates the unfortunate but predictable irony that results in a business owner who is ill prepared, ill equipped and often unaware of the basic requirements needed to establish financial & business success.
Because We never learned about business aspects of owning our own practice. Or about marketing principles, strategies and other tactics in our Physical Therapy curriculum. We as Physical Therapist and business owners are usually at a distinct disadvantage from the very beginning of our business ownership. We are forced to struggle through the process of trial-and-painful-error to compensate for our lack of business training and knowledge.
It's hard enough to succeed in business when you know what you are doing.
It is almost impossible when you don't even know what you don't know
There has been a lot of hullabaloo recently about the problems facing Australia in retaining talented workers and the subsequent pressure placed on those remaining behind in the workplace.The incidence in stress claims is rising and is having an impact on the eco
However, there are several ways - some subtle and some obvious - that marketing a Physical Therapy practice is different than marketing for other small businesses.
1. Most Physical Therapists typically have little (if any) business training, education or marketing experience prior to owning their first practice.
In fact, PT's - prefer to view their practice as a calling, a profession geared to helping others, anything but a business that is out to make a profit. The motivations that draw people to a career in Physical Therapy are different from the interests that draw others toward a career in business.
This paradigm often creates the unfortunate but predictable irony that results in a business owner who is ill prepared, ill equipped and often unaware of the basic requirements needed to establish financial & business success.
Because We never learned about business aspects of owning our own practice. Or about marketing principles, strategies and other tactics in our Physical Therapy curriculum. We as Physical Therapist and business owners are usually at a distinct disadvantage from the very beginning of our business ownership. We are forced to struggle through the process of trial-and-painful-error to compensate for our lack of business training and knowledge.
It's hard enough to succeed in business when you know what you are doing.
It is almost impossible when you don't even know what you don't kno
Deep down inside each of us has an entrepreneurial spirit. The term entrepreneurship doesn’t apply strictly to our careers and the way we go about making money; it applies to every part of our life.“What?” you ask. Did someone change the definition of entrepreneu
In fact, PT's - prefer to view their practice as a calling, a profession geared to helping others, anything but a business that is out to make a profit. The motivations that draw people to a career in Physical Therapy are different from the interests that draw others toward a career in business.
This paradigm often creates the unfortunate but predictable irony that results in a business owner who is ill prepared, ill equipped and often unaware of the basic requirements needed to establish financial & business success.
Because We never learned about business aspects of owning our own practice. Or about marketing principles, strategies and other tactics in our Physical Therapy curriculum. We as Physical Therapist and business owners are usually at a distinct disadvantage from the very beginning of our business ownership. We are forced to struggle through the process of trial-and-painful-error to compensate for our lack of business training and knowledge.
It's hard enough to succeed in business when you know what you are doing.
It is almost impossible when you don't even know what you don't kno
Do you remember the last time you went to the Super Market or Shopping Mall? you might recall many of the students furniture, chairs, television furniture, plastic products, toys, etc. many of those require assembly jobs, so its no surprising that companies are growing
Because We never learned about business aspects of owning our own practice. Or about marketing principles, strategies and other tactics in our Physical Therapy curriculum. We as Physical Therapist and business owners are usually at a distinct disadvantage from the very beginning of our business ownership. We are forced to struggle through the process of trial-and-painful-error to compensate for our lack of business training and knowledge.
It's hard enough to succeed in business when you know what you are doing.
It is almost impossible when you don't even know what you don't kno
One of the things many women tell me is that they would love to switch careers, but “I’m stuck in this field.” Upon closer inspection, what I find is that these women have years of valuable workplace experience. However, as their current job has dragged along, it has al
It's hard enough to succeed in business when you know what you are doing.
It is almost impossible when you don't even know what you don't know.
Get informed today and start using Time tested and Proven Marketing and Business Prinicples that work for Physical Therapy.
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