However, if you understand the importance of marketing, maybe now is the time to check out your marketing tool box and assess your marketing tools to ensure that they will deliver you sharp sales in 2006.

Your marketing tool box much like a traditional tool box and has 2 sections. The top section sits on top of the bottom section. Within the second section of your tool box or the bottom is the “heavier” marketing tools. Remember, each tool has a cost. NOTE: An estimated price range is included.

Top Section -- Lightweight Tools

• Business Cards -- $20 to $200 for 1,000 cards
• Brochures -- $.50 to $2.00 for 100 brochures
• Flyers -- $.25 to $1.00 each
• Letterhead -- $.05 to $.20 each
• Envelopes -- $.05 to $.10 each
• Post Cards -- $.05 to $.50 each
• Postage -- $.25 to $.39 each piece
• Giveaways -- $.10 to $10,000 for 100 to 5,000 quantities
• CD’s or DVD’s -- $5.00 each to $2,000 for 50
• Referrals -- Free however in many cases there is an indirect cost

NOTE: If you as the small business owner contributed to the design, development and production of any of these tools, remember to estimate your time at $100 per hour.

Bottom Section -- Heavyweight Tools

• Speaking Engagements -- Usually free, sometimes can generate income (Does not include time to write or practice the speech. Estimate $100/hour.)
• Printed Book -- $3,000 to $10,000+ for 1,000 copies (Does not include time to write the book. Estimate $100/hour.)
• Articles -- Free submission to sites such as Ezine Articles (Does not include time involved
  Border Check: Recording Your Intellectual Property With U.S. Customs & Border Protection
  In today’s global economy it is becoming increasingly more important for a business to adequately protect and enforce its intellectual property (IP). Most businesses are aware of one of the routes to such protection, namely obtaining patents and trademarks from the U.S. Patent & Trademark Office, and registering copyrights with the U.S. Copyright Office. While registering IP with these entities is fundamental to protection and enforcement, another valuable protection and enforcement resource exists
  ting, maybe now is the time to check out your marketing tool box and assess your marketing tools to ensure that they will deliver you sharp sales in 2006.

  Your marketing tool box much like a traditional tool box and has 2 sections. The top section sits on top of the bottom section. Within the second section of your tool box or the bottom is the “heavier” marketing tools. Remember, each tool has a cost. NOTE: An estimated price range is included.

  Top Section -- Lightweight Tools

  • Business Cards -- $20 to $200 for 1,000 cards
  • Brochures -- $.50 to $2.00 for 100 brochures
  • Flyers -- $.25 to $1.00 each
  • Letterhead -- $.05 to $.20 each
  • Envelopes -- $.05 to $.10 each
  • Post Cards -- $.05 to $.50 each
  • Postage -- $.25 to $.39 each piece
  • Giveaways -- $.10 to $10,000 for 100 to 5,000 quantities
  • CD’s or DVD’s -- $5.00 each to $2,000 for 50
  • Referrals -- Free however in many cases there is an indirect cost

  NOTE: If you as the small business owner contributed to the design, development and production of any of these tools, remember to estimate your time at $100 per hour.

  Bottom Section -- Heavyweight Tools

  • Speaking Engagements -- Usually free, sometimes can generate income (Does not include time to write or practice the speech. Estimate $100/hour.)
  • Printed Book -- $3,000 to $10,000+ for 1,000 copies (Does not include time to write the book. Estimate $100/hour.)
  • Articles -- Free submission to sites such as Ezine Articles (Does not include time involved
    The Advantages of Consultative Qualified Person Services
    The concept of the Qualified Person is exclusive to the European Union and was first established 1975.According to EU directives pharmaceutical companies must employ the services of a MHRA/VMD accredited Qualified Person (QP) to adhere to the following applicable regulatory requirements. Good Manufacturing Practice (GMP) for medical products (2003/94/EC) Good Manufacturing Practice (GMP) for veterinary medicinal products (91/412/EEC) Good C
    ice range is included.

    Top Section -- Lightweight Tools

    • Business Cards -- $20 to $200 for 1,000 cards
    • Brochures -- $.50 to $2.00 for 100 brochures
    • Flyers -- $.25 to $1.00 each
    • Letterhead -- $.05 to $.20 each
    • Envelopes -- $.05 to $.10 each
    • Post Cards -- $.05 to $.50 each
    • Postage -- $.25 to $.39 each piece
    • Giveaways -- $.10 to $10,000 for 100 to 5,000 quantities
    • CD’s or DVD’s -- $5.00 each to $2,000 for 50
    • Referrals -- Free however in many cases there is an indirect cost

    NOTE: If you as the small business owner contributed to the design, development and production of any of these tools, remember to estimate your time at $100 per hour.

    Bottom Section -- Heavyweight Tools

    • Speaking Engagements -- Usually free, sometimes can generate income (Does not include time to write or practice the speech. Estimate $100/hour.)
    • Printed Book -- $3,000 to $10,000+ for 1,000 copies (Does not include time to write the book. Estimate $100/hour.)
    • Articles -- Free submission to sites such as Ezine Articles (Does not include time involved
      2007 Thoughts on Adventures in Advertising for Advanced Entrepreneurs
      Modern civilizations and societies are bombarded with commercial images. Advertising is everywhere and every business must engage in some form of advertising, publicity and public relations in order to succeed. But with advertising everywhere small businesses and corporations alike must compete for the consumer’s eyeball. Simply having a good ad is not enough and even having great placement alone will not suffice.I have titled this article book; Adventures in Advertising for the Advanced En
      aways -- $.10 to $10,000 for 100 to 5,000 quantities
    • CD’s or DVD’s -- $5.00 each to $2,000 for 50
    • Referrals -- Free however in many cases there is an indirect cost

    NOTE: If you as the small business owner contributed to the design, development and production of any of these tools, remember to estimate your time at $100 per hour.

    Bottom Section -- Heavyweight Tools

    • Speaking Engagements -- Usually free, sometimes can generate income (Does not include time to write or practice the speech. Estimate $100/hour.)
    • Printed Book -- $3,000 to $10,000+ for 1,000 copies (Does not include time to write the book. Estimate $100/hour.)
    • Articles -- Free submission to sites such as Ezine Articles (Does not include time involved
      How To Promote Your Business To Thousands While You Drive
      Whether you are a sales professional or the proud owner of an Internet or brick-and-mortar business, there is a wonderful way to deliver your message to thousands of motorists and pedestrians every day.You can stick small and fancy plates in the back of your car. These little plates will work hard for you in downtown traffic, on a crowded freeway or even while you're parked at the mall.Imagine the impact of having your website address, e-mail address, company name, phone number and bus
      l>
    • Speaking Engagements -- Usually free, sometimes can generate income (Does not include time to write or practice the speech. Estimate $100/hour.)
    • Printed Book -- $3,000 to $10,000+ for 1,000 copies (Does not include time to write the book. Estimate $100/hour.)
    • Articles -- Free submission to sites such as Ezine Articles (Does not include time involved in writing. Estimate $100/hour.)
    • Paid Media Advertisements -- Radio, TV, Newspapers, Trade Journals and Internet Adwords -- Cost .05 pay through click to $10,000 plus per advertisement
    • Website -- $100 to $10,000 development cost with monthly hosting fees from $10 to $30
    • Chamber Membership -- $200 to $1,000 per chamber
    • Professional Associations -- $100 to $500 per association Networking Groups Traditional -- BNI, Leads, LeTip -- $1,000 to $2,000 per group includes breakfast or luncheon fees
    • Networking Groups Non-Traditional -- Fast Pitch Networking -- $20 online or $40 on site with no annual membership fees

    If you begin to add up the costs of all of the tools within your Marketing Tool Box, you can easily accumulate a value in excess of $50,000 or more on an annual basis. As a small business coach, my clients are always amazed when they start this activity by listing their marketing tools and costs. By identifying and assessing your marketing costs, you, the small business owner can determine what you need to do to work smarter and not harder.

    Upon completion of this activity, I ask them this two-fold question:

    If your marketing is costing you $25,000 to $50,000 on an annual basis, what is your conversion rate or how much money is it costing you to acquire each and every client?

    Then, what tools are sharper or giving you a higher conversion rate and why are