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You are here: Home > Business > Marketing > Marketing Senior Services: Let's Lose the Platitudes |
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Add You - Marketing Senior Services: Let's Lose the Platitudes
Make Money With Affiliate Programs That Pay Big Bucks me care, etc. I did not make this up.Affiliate programs are a great way to make money online and some can be lucrative, but most have a payment structure that requires big sales in order to make big money. For example, if you are an affiliate for a company that pays a three percent sales commission, sales of $3,000 would generate a commission of $90. It would take almost 34 individual $3,000 sales to earn $3,000 a month in commissions.It may be better to look for companies that offer a highe “Well I would hope so!!” List. • Luxurious dining. • We treat residents like family. • Quality Care. • The BEST in Senior Living. (as opposed to what?) • Senior L Change Management - Without the Problems Recently I was invited back to Wisconsin to speak to the Wisconsin Association of Homes and Services for the Aging. They wanted to know more about 2 things….how to get more private pay clients, and my thoughts on how we, as senior providers, can do a better job of marketing our businesses to seniors and adult children of aging parents. For this column, I’m going to talk about the marketing piece…and this is only the tip of the ice-berg.Good Relationships -Your Key to SuccessWhen you're given the role of change management Project Manager there are some simple steps you can take to develop a win- win situation for your boss and eveveryone on your team. You begin by putting all the energy you can into relationship development. Make sure you get to know everyone on your team. Do this and team members will have regard for your direction and guidance. Levels of resistance experienced in you I want to let all of you in on my marketing strategy…one that DOES work, but you have to be able to move away from the “norm” a bit. Do you know what a “platitude” is? A platitude is sort of like a “given”….for instance… for all of the phrases below, if you can say “Well I would hope so!!” then the phrase is a platitude. All of these come directly from advertisements in the Yellow Pages- and are advertising senior services of some kind- independent living, assisted living, nursing home, home care, etc. I did not make this up. “Well I would hope so!!” List. • Luxurious dining. • We treat residents like family. • Quality Care. • The BEST in Senior Living. (as opposed to what?) • Senior Li Handing in Your Resignation and Serving Notice ders, can do a better job of marketing our businesses to seniors and adult children of aging parents. For this column, I’m going to talk about the marketing piece…and this is only the tip of the ice-berg.Have you made the right choice? Before deciding to resign from your current position and move to a new employer, you should weigh up as objectively as possible all the relevant factors: remuneration, working environment, location, travel demands, training and development opportunities, promotional prospects, and your future bosses.Consider also what impact a job with the new company would have on your resume. Once you have received and accepted a formal w I want to let all of you in on my marketing strategy…one that DOES work, but you have to be able to move away from the “norm” a bit. Do you know what a “platitude” is? A platitude is sort of like a “given”….for instance… for all of the phrases below, if you can say “Well I would hope so!!” then the phrase is a platitude. All of these come directly from advertisements in the Yellow Pages- and are advertising senior services of some kind- independent living, assisted living, nursing home, home care, etc. I did not make this up. “Well I would hope so!!” List. • Luxurious dining. • We treat residents like family. • Quality Care. • The BEST in Senior Living. (as opposed to what?) • Senior L Winning and Losing in the Pit Stop n on my marketing strategy…one that DOES work, but you have to be able to move away from the “norm” a bit.Frontline service providers are key drivers in great service organizations. But don’t forget the power of the ‘back-end’ to win or lose the race!In every insurance company you’ll find actuaries, policy administrators, IT professionals and clerical support staff. These folks have little contact with external customers, but they can certainly set the mood and the pace for the insurance agents and brokers who work out in front.In a theater you enjoy a Do you know what a “platitude” is? A platitude is sort of like a “given”….for instance… for all of the phrases below, if you can say “Well I would hope so!!” then the phrase is a platitude. All of these come directly from advertisements in the Yellow Pages- and are advertising senior services of some kind- independent living, assisted living, nursing home, home care, etc. I did not make this up. “Well I would hope so!!” List. • Luxurious dining. • We treat residents like family. • Quality Care. • The BEST in Senior Living. (as opposed to what?) • Senior L International Franchising can say “Well I would hope so!!” then the phrase is a platitude. All of these come directly from advertisements in the Yellow Pages- and are advertising senior services of some kind- independent living, assisted living, nursing home, home care, etc. I did not make this up.Franchising has gone international in various sectors. The world seems to be getting smaller as more and more companies scan the globe to put up franchise operations. The international franchise market has expanded to a large extent during the past few years. Countries throughout the world seem to be participating in the growth of industries that was previously specific to a particular country only.Some of the major industries are food, electronics, and a “Well I would hope so!!” List. • Luxurious dining. • We treat residents like family. • Quality Care. • The BEST in Senior Living. (as opposed to what?) • Senior L 25 Steps For Building a Successful Mail Order Business me care, etc. I did not make this up.You may be wondering why you'd want to have a mail order business when you can have an internet only business. A mail order business is something that you can run even if something happens to your computer or internet service. Here are some tips to build a successful mail order business.1. Read all you can on the subject of "Mail Order Selling" and apply this knowledge to building your Mail Order business.2. At first start slowly on a part time b “Well I would hope so!!” List. • Luxurious dining. • We treat residents like family. • Quality Care. • The BEST in Senior Living. (as opposed to what?) • Senior Living at it’s Best! (see any similarities here?) • Spacious apartments. • Courteous, compassionate staff. • Park-like setting. • Resort-like services and amenities. • Elegant dining. • Luxurious Retirement Living. • Full service retirement living. • We care. For You. (???) • Care is our business….. • Life away from home can be more enjoyable than you ever imagined….(nursing home ad) If you are a consumer who has never worked in the senior services industry and has never place a loved one into any form of care, do these phrases or words really educate you about anything? Every ad is almost identical. They say nothing really. Unfortunately, we also have a large population of adult children of aging parents who have no idea where to turn for services and resources (not their fault), and the Yellow Pages is the first place they look to find help. Ugh. Let’s move away
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