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  • Add You - How Much Is A Customer Worth?

    Should You Buy an Existing Business?
    Having decided to go into business and selected a potential business idea the question arises, should you start from scratch or buy an existing business? If you are one of the few who have a completely new product or service, the decision, by
    list of five other considerations:

    (1) Follow The Leader Value: As a consultant, when my client list started to feature nam

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    Today, a lot of attention is being paid to calculating a customer’s value, and rightly so.

    The main question is how much revenue and profitability will come from this person or company over an expected period of time?

    The equation is simple: Annual Profit Times Expected Life Equals Total Expected Value.

    Useful as the resulting statistic can be in respect to setting marketing and service budgets, it is too simplistic to capture some of the subtler aspects of customer value.

    Here is a short list of five other considerations:

    (1) Follow The Leader Value: As a consultant, when my client list started to feature name

    Driving Customers to You - Your Car as a Marketing Vehicle
    You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the f
    venue and profitability will come from this person or company over an expected period of time?

    The equation is simple: Annual Profit Times Expected Life Equals Total Expected Value.

    Useful as the resulting statistic can be in respect to setting marketing and service budgets, it is too simplistic to capture some of the subtler aspects of customer value.

    Here is a short list of five other considerations:

    (1) Follow The Leader Value: As a consultant, when my client list started to feature nam

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    l Profit Times Expected Life Equals Total Expected Value.

    Useful as the resulting statistic can be in respect to setting marketing and service budgets, it is too simplistic to capture some of the subtler aspects of customer value.

    Here is a short list of five other considerations:

    (1) Follow The Leader Value: As a consultant, when my client list started to feature nam

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    rketing and service budgets, it is too simplistic to capture some of the subtler aspects of customer value.

    Here is a short list of five other considerations:

    (1) Follow The Leader Value: As a consultant, when my client list started to feature nam

    The Jigsaw Virus
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    list of five other considerations:

    (1) Follow The Leader Value: As a consultant, when my client list started to feature names such as Xerox, DuPont, Kraft, and others, it was money in the bank. Other large companies began to be comfortable hiring me because I was pre-screened by their peer group, and smaller companies found the larger names impressive.

    (2) Foot In The Door Value: When you land your first client in show business, the rest of the industry feels you’re an insider, and doors that were tightly sealed, now become penetrable.

    (3) “Pride” Value: I did a major program for the U.S. Navy as part of an elite team. We

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