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Add You - Are Your Marketing Dollars Being Spent On The Right People?
Tips On High School Fund Raising ist the characteristics that your future clients must have in order for you
to enjoy working with them. Now think of your worst client nightmares, and on the
right, list qualities that were revealed in those situations that enflamed you, that
made you want to pull your hair out, and that you never EVER want to deal with
again.There are numerous high school fund raising ideas and it may be hard to select which event to choose from, but one favorite is a bingo night for the entire family. You can choose to provide a dinner or you can sell snacks at the event. The students can do most of the work which will not only help them work as a team, but there is something about unity and purpose when involving everyone together. This will also give families an opportunity to have fun together and get to know one another. A high school fund raising idea can be a great teaching tool if done properly.< Take your time. Be thorough. Take a long, hard look at your completed Ideal Client Profile and your Ideal Client Qualities Sheet. What will emerge is a clear picture of the type of person on whom you should be spending your marketing efforts and with whom you will want to be networking. THESE are the people who will help you grow your business. THESE are the people you should be targeting. THESE are the people who will become your best and most rewarding clients. And...THESE are the people who will send you referral after You Made a Mistake, Now I am Your Biggest Fan When it comes to bringing in new clients, the biggest mistake I see people make
over and over again is that they don't target their marketing. They tend to go after
EVERYBODY'S business instead of going after the business of the people who might
actually be prepared to purchase their product or service.Pearl chose to celebrate her 94th birthday with her family and friends at a local restaurant. Although she had always enjoyed the restaurant, she specifically chose it because she was a member of its frequent diner program and was entitled to free desserts for all her guests on her birthday.She graciously offered each guest whatever dessert they wanted “on the house.” The waitress overheard Pearl and asked for the card that was sent to her announcing this offer. Pearl hadn’t brought the card with her. The waitress apologized, but refused to offer the desserts The end result is that many of their marketing efforts are diluted and many of their marketing dollars are wasted. To make sure that doesn't happen to you, think Madison Avenue. Do you think it's just placement luck that you don't see a beer commercial during Sesame Street or an ad for skin cream during wrestling matches? Trust me, luck has nothing to do with it. Advertising agencies are charged with the responsibility of spending their clients' money for the print ads and TV and radio spots that are going to bring them the biggest bang for their buck. They want to make sure people interested in what their clients have to offer are qualified to buy and are going to see their marketing messages. That's why the Madison Avenue folks look at demographics. The demographics tell the media buyer who is watching the program or reading the print media where the ads will be placed. Women 18-49? Men 18-34? Children? Okay, so you may be small potatoes compared to the clients of the big ad agencies, but doesn't it make sense for you to follow their lead and stop marketing to everybody and start marketing to your ideal client? Ah, but who is your ideal client and how do you find them? You can easily figure that out by creating an "Ideal Client Profile" in which you ask yourself questions about who is the best candidate to purchase your product or to engage your professional services. Look at things like gender, age, occupation, level of education, income, marital status, geographic location, hobbies, children, and reading habits, Think about what they spend money on and what other professional services they use. What speakers or classes appeal to them? What do they read? What clubs or associations do they belong to? Anytime you think of something that is important, write it down. Get as specific as possible. Dig deep. Really deep. You'll notice a common thread begin to emerge about the demographics of people whose business you'll want to pursue. Next look at yourself and your own needs. It's not all about making money, you know. You've got to enjoy the people you work with and get your needs met in order to feel really satisfied and fulfilled. And guess what? Once your needs are met and you're building YOUR business on YOUR terms, you'll probably wind up making more money as a result. Funny how that happens, isn't it? Start thinking about the clients you have now and determine which ones you really enjoy working with. Figure out why. What is it about them that just sings to you? Now look at the ones who make you tense up whenever you see them or hear their voices. Who are you finding more challenging and less fulfilling to work with? How come? What's going on there? Take the time to figure it out. Look at things like what values of yours are being trampled on, where you're jumping through unnecessary hoops, and what kind of boundaries you neglected to set. Next take a piece of paper and write "IDEAL CLIENT QUALITIES" on the top. Draw a line down the middle. On the left hand side write "Must Have." On the right hand side write "Absolutely Not." On the left, list the characteristics that your future clients must have in order for you to enjoy working with them. Now think of your worst client nightmares, and on the right, list qualities that were revealed in those situations that enflamed you, that made you want to pull your hair out, and that you never EVER want to deal with again. Take your time. Be thorough. Take a long, hard look at your completed Ideal Client Profile and your Ideal Client Qualities Sheet. What will emerge is a clear picture of the type of person on whom you should be spending your marketing efforts and with whom you will want to be networking. THESE are the people who will help you grow your business. THESE are the people you should be targeting. THESE are the people who will become your best and most rewarding clients. And...THESE are the people who will send you referral after The One $Million Presentation .Could you do a one $million presentation? Why would you have to?“Presentation” defined: For our discussion , a presentation is the act of speaking to one or more people with the intent of informing, persuading or selling them on your point of view, your product or service or to convince them to follow you in some endeavor...or to invest their money in you.Asking for MoneyYou remember the last time you had to ask someone for money. For instance, when you went to a bank for a home loan or you applied for credit. Didn’t you have to know what to say They want to make sure people interested in what their clients have to offer are qualified to buy and are going to see their marketing messages. That's why the Madison Avenue folks look at demographics. The demographics tell the media buyer who is watching the program or reading the print media where the ads will be placed. Women 18-49? Men 18-34? Children? Okay, so you may be small potatoes compared to the clients of the big ad agencies, but doesn't it make sense for you to follow their lead and stop marketing to everybody and start marketing to your ideal client? Ah, but who is your ideal client and how do you find them? You can easily figure that out by creating an "Ideal Client Profile" in which you ask yourself questions about who is the best candidate to purchase your product or to engage your professional services. Look at things like gender, age, occupation, level of education, income, marital status, geographic location, hobbies, children, and reading habits, Think about what they spend money on and what other professional services they use. What speakers or classes appeal to them? What do they read? What clubs or associations do they belong to? Anytime you think of something that is important, write it down. Get as specific as possible. Dig deep. Really deep. You'll notice a common thread begin to emerge about the demographics of people whose business you'll want to pursue. Next look at yourself and your own needs. It's not all about making money, you know. You've got to enjoy the people you work with and get your needs met in order to feel really satisfied and fulfilled. And guess what? Once your needs are met and you're building YOUR business on YOUR terms, you'll probably wind up making more money as a result. Funny how that happens, isn't it? Start thinking about the clients you have now and determine which ones you really enjoy working with. Figure out why. What is it about them that just sings to you? Now look at the ones who make you tense up whenever you see them or hear their voices. Who are you finding more challenging and less fulfilling to work with? How come? What's going on there? Take the time to figure it out. Look at things like what values of yours are being trampled on, where you're jumping through unnecessary hoops, and what kind of boundaries you neglected to set. Next take a piece of paper and write "IDEAL CLIENT QUALITIES" on the top. Draw a line down the middle. On the left hand side write "Must Have." On the right hand side write "Absolutely Not." On the left, list the characteristics that your future clients must have in order for you to enjoy working with them. Now think of your worst client nightmares, and on the right, list qualities that were revealed in those situations that enflamed you, that made you want to pull your hair out, and that you never EVER want to deal with again. Take your time. Be thorough. Take a long, hard look at your completed Ideal Client Profile and your Ideal Client Qualities Sheet. What will emerge is a clear picture of the type of person on whom you should be spending your marketing efforts and with whom you will want to be networking. THESE are the people who will help you grow your business. THESE are the people you should be targeting. THESE are the people who will become your best and most rewarding clients. And...THESE are the people who will send you referral after Making a Decision to Outsource: Driving Factors ngs like gender, age, occupation, level of education, income, marital
status, geographic location, hobbies, children, and reading habits,Most executives view offshore outsourcing most of all as a source of cost reducing. The greatest savings are expected to come from lower labor cost and reduced project timelines. However offshore outsourcing also creates new challenges and expenses for the organization involved. Those may include vendor selection costs, legal costs, costs of transition and many others. That is why despite the evidence of possible major up-front cost savings many outsourcing vendors have yet to prove that they are able to provide positive ROI in a complex project.Yet businesses Think about what they spend money on and what other professional services they use. What speakers or classes appeal to them? What do they read? What clubs or associations do they belong to? Anytime you think of something that is important, write it down. Get as specific as possible. Dig deep. Really deep. You'll notice a common thread begin to emerge about the demographics of people whose business you'll want to pursue. Next look at yourself and your own needs. It's not all about making money, you know. You've got to enjoy the people you work with and get your needs met in order to feel really satisfied and fulfilled. And guess what? Once your needs are met and you're building YOUR business on YOUR terms, you'll probably wind up making more money as a result. Funny how that happens, isn't it? Start thinking about the clients you have now and determine which ones you really enjoy working with. Figure out why. What is it about them that just sings to you? Now look at the ones who make you tense up whenever you see them or hear their voices. Who are you finding more challenging and less fulfilling to work with? How come? What's going on there? Take the time to figure it out. Look at things like what values of yours are being trampled on, where you're jumping through unnecessary hoops, and what kind of boundaries you neglected to set. Next take a piece of paper and write "IDEAL CLIENT QUALITIES" on the top. Draw a line down the middle. On the left hand side write "Must Have." On the right hand side write "Absolutely Not." On the left, list the characteristics that your future clients must have in order for you to enjoy working with them. Now think of your worst client nightmares, and on the right, list qualities that were revealed in those situations that enflamed you, that made you want to pull your hair out, and that you never EVER want to deal with again. Take your time. Be thorough. Take a long, hard look at your completed Ideal Client Profile and your Ideal Client Qualities Sheet. What will emerge is a clear picture of the type of person on whom you should be spending your marketing efforts and with whom you will want to be networking. THESE are the people who will help you grow your business. THESE are the people you should be targeting. THESE are the people who will become your best and most rewarding clients. And...THESE are the people who will send you referral after Truck Wash Equipment Purchases Considered you'll probably wind up making more money as a result. Funny how
that happens, isn't it?In the Truck Wash Industry we see many makers of truck wash equipment and personally I think many of these units are over priced and often under perform. In other words they do not get the whole truck clean you see? And whereas many manufacturers of truck wash equipment have good synergy and distributors around the country, I am not sure I trust their units to clean trucks.Some manufacturers of truck wash equipment and their sales teams act real professional and all and say the right buzz words. But I personally think they are full of it sometimes or I should Start thinking about the clients you have now and determine which ones you really enjoy working with. Figure out why. What is it about them that just sings to you? Now look at the ones who make you tense up whenever you see them or hear their voices. Who are you finding more challenging and less fulfilling to work with? How come? What's going on there? Take the time to figure it out. Look at things like what values of yours are being trampled on, where you're jumping through unnecessary hoops, and what kind of boundaries you neglected to set. Next take a piece of paper and write "IDEAL CLIENT QUALITIES" on the top. Draw a line down the middle. On the left hand side write "Must Have." On the right hand side write "Absolutely Not." On the left, list the characteristics that your future clients must have in order for you to enjoy working with them. Now think of your worst client nightmares, and on the right, list qualities that were revealed in those situations that enflamed you, that made you want to pull your hair out, and that you never EVER want to deal with again. Take your time. Be thorough. Take a long, hard look at your completed Ideal Client Profile and your Ideal Client Qualities Sheet. What will emerge is a clear picture of the type of person on whom you should be spending your marketing efforts and with whom you will want to be networking. THESE are the people who will help you grow your business. THESE are the people you should be targeting. THESE are the people who will become your best and most rewarding clients. And...THESE are the people who will send you referral after Avoid Formula Approach When Asking Businesses for Gifts With Direct Mail Fundraising Letters ist the characteristics that your future clients must have in order for you
to enjoy working with them. Now think of your worst client nightmares, and on the
right, list qualities that were revealed in those situations that enflamed you, that
made you want to pull your hair out, and that you never EVER want to deal with
again.The one thing to remember when asking businesses for donations is that businesses don’t give donations. People give donations, and sometimes those people work for or own a business, and donate on behalf of that business.Keep this in mind when you sit down to draft a fundraising letter for a business or corporation. You are writing to an individual. Even though you are writing to an institutional donor, your letter is going to an individual person who, like you, has a mind and a heart. Your letter needs to reach both.This means your letter should never b Take your time. Be thorough. Take a long, hard look at your completed Ideal Client Profile and your Ideal Client Qualities Sheet. What will emerge is a clear picture of the type of person on whom you should be spending your marketing efforts and with whom you will want to be networking. THESE are the people who will help you grow your business. THESE are the people you should be targeting. THESE are the people who will become your best and most rewarding clients. And...THESE are the people who will send you referral after referral, after referral. Copyright 2004 Leni Chauvin, The Client Attraction Coach™
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