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Add You - How to Turn Strangers Into Lovers
Instead of getting a second job at your local retail store or pizza place, maybe you should try using freelance work to add to your income while acquiring customers and providing services in your spare time.Twenty years ago, the only way to make a supplemental income was to go find a low-paying second job at night or on the weekends. Then you were always the person with the worst hours and the worst pay. Now there is a much nicer alternative with much better hours and pay. You can even do freelance work from your own home.Things have definitely changed. With freelance work, you are not limited by transportation or geographical location. You can provide great work
The Problem With Marketing and Sales
In our enthusiasm to make the score, we lose sight of the buyer. Your buyer wants to be warmed up, invited, respected - not stalked! This doesn’t happ
It is only natural that when you start a business, you are doing something different than most people. They not only will look at you because you stick out like a sore thumb, but human nature will cause people to naturally ridicule what you are doing.They will tell you all types of things like: "You're not Business material." "You can't make a living working for yourself." "You'll fail because nobody can ever make any money that way."Being an entrepreneur is not just about having a lot of ideas or business sense. It is also about having a lot of guts. You have to build self-confidence in yourself. You have to only be concerned with pleasing yourself.T
Whether a new flame or new buyer, there are five predictable phases of involvement: Stranger, Acquaintance, Friend, Lover, and Loyal Partner. As in dating, the laws of attraction, permission, trust, and commitment rule when it comes to successfully finding and keeping clients. Just as a cheesy pick-up line won’t work on the dating scene, driving revenue takes thoughtfulness, strategy and mutual consent.
These rules apply in any buyer-seller relationship – whether you’re selling in the marketplace, or inside your organization for buy-in on a major initiative. Large company, small or medium business, public agency or association, these dynamics ring true.
The Problem With Marketing and Sales
In our enthusiasm to make the score, we lose sight of the buyer. Your buyer wants to be warmed up, invited, respected - not stalked! This doesn’t happe
As a new mother, you are not told how difficult it is going to be for the first six weeks. Everyone tells you how wonderful it will be, that you won't get much sleep in the beginning, and that it will be very difficult, but no one says to you that the first six weeks will be horrible, and then all of a sudden it will get easier.You need items that you have never even used before, and if you know anybody who has ever raised, carried, or even seen a child before, they have an opinion for you about how you should raise yours. You read an insane amount of articles before the birth about other people's birth experiences, your own fears multiply incrementally, and you start to w
Whether a new flame or new buyer, there are five predictable phases of involvement: Stranger, Acquaintance, Friend, Lover, and Loyal Partner. As in dating, the laws of attraction, permission, trust, and commitment rule when it comes to successfully finding and keeping clients. Just as a cheesy pick-up line won’t work on the dating scene, driving revenue takes thoughtfulness, strategy and mutual consent.
These rules apply in any buyer-seller relationship – whether you’re selling in the marketplace, or inside your organization for buy-in on a major initiative. Large company, small or medium business, public agency or association, these dynamics ring true.
The Problem With Marketing and Sales
In our enthusiasm to make the score, we lose sight of the buyer. Your buyer wants to be warmed up, invited, respected - not stalked! This doesn’t happ
If you are dissatisfied with your current career, you may be considering pursuing a freelance lifestyle. I love my life of a free agent and independent professional, but I would be remiss if I didn’t share some of the cons.Taking the Risk. There is always risk involved when we work for ourselves. Will we get enough work to sustain us and our bank account? Will we choose and/or find clients that are agreeable to work with? Will we do the level of work that our clients will be pleased with? I could go on for pages listing questions filled with doubt. My recommendation is to have faith in your abilities, realizing that if you love what you are doing, you have a st
These rules apply in any buyer-seller relationship – whether you’re selling in the marketplace, or inside your organization for buy-in on a major initiative. Large company, small or medium business, public agency or association, these dynamics ring true.
The Problem With Marketing and Sales
In our enthusiasm to make the score, we lose sight of the buyer. Your buyer wants to be warmed up, invited, respected - not stalked! This doesn’t happ
My business logo and color scheme started one lovely spring day in my office, after two years of working with words and images. I purchased some rubber stamps and played with them. A logo emerged: simple, elegant, with the right feeling for my business. I took the ideas from the stamps and played with Photoshop on the computer until I had created an original business logo that felt totally right.Luckily for me, in my day job I worked among some of the top designers in the world at the Department of Architecture at MIT. An elegant Italian Ph.D. student named Maria was doing me the favor of giving me feedback on my business logo. She loved it! That was reassuring, but wh
These rules apply in any buyer-seller relationship – whether you’re selling in the marketplace, or inside your organization for buy-in on a major initiative. Large company, small or medium business, public agency or association, these dynamics ring true.
The Problem With Marketing and Sales
In our enthusiasm to make the score, we lose sight of the buyer. Your buyer wants to be warmed up, invited, respected - not stalked! This doesn’t happ
The fields we're going to cover in this installment of medical billing of electronic claims, using NSF 3.01 specifications, are of absolutely no use to anyone. That's right. They are not supported by any payer in the system. So the question you have to ask is "why"? Why waste all that space when maybe it could have been used for something productive? Certainly we don't have enough red tape when it comes to medical billing, so why have nine fields that serve absolutely no purpose? Well, we're not going to try to answer that question here because the truth is, nobody has an answer for it. What we are going to do is try to explain what is keeping the makers of the NSF specifica
The Problem With Marketing and Sales
In our enthusiasm to make the score, we lose sight of the buyer. Your buyer wants to be warmed up, invited, respected - not stalked! This doesn’t happen in a conversation or two, or even after one purchase. Too soon, too fast means it’s not real, but more like a fleeting moment or worse, a one-night stand.
A second problem is we confuse the buyer with inconsistent, mixed signals. You launch a website, send sales letters, mail post cards, network, make calls, place ads, present, do proposals…but often without rhyme or reason to the sequence, timing and linkage between moving parts. This costs lots of money and creates volatile ups and downs in your sales cycle. You wonder what you’re getting for your investment and end up disappointed and frustrated.
The third problem is when message and actions are not in your buyer’s best interests. Smart buyers see right through the "lines" of a Player - someone who's only out for the score. I doubt that's how you want to be positioned in the marketplace, and it's certainly no way to build a business.
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