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    What's The Frequency?
    The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree. Consider the following list of how advertising frequency equates to advertising effectiveness. Thomas Smith wrote this in 1885:* The first time a man lo
    ey care most about is taking great care of their customers- and they make more money then they can spend and have to turn away customers. I once bought another used Volkswagen because of two German mechanics who not only were good and honest, they sometimes fixed little pro
    Managing Creativity - An Oxymoron! Not
    Interrogated on a beach in Barbados by friends insistent that there was little validity to my speciality, I have felt compelled to answer the most common objections in the field of Managing Creativity and Innovation.a) Managing Creativity and Innovation is an ox
    It is an established fact that having a price list with individual or packaged prices is very useful in helping customers to make up their mind. There are circumstances that come up that need executive decisions on how they will be handled. Have you ever been to a restaurant and requested an extra entree or dessert with that take out meal? This request has three choices on how they handle the situation.

    1) "The menu, not what you want" Foolish! You were willing to pay more to get more, but, if you got refused, they lost money and probably a repeat customer.

    2) "If you want more, we can sell you an entire second dinner." This also is not what you wanted and will probably cost them money, short term and long. ("The customer is always right")

    3) "Sure, we can mix it up any way you want." Not only have you pleased them, and made more money, you have greatly increased the chances of repeat business. Take care of the customers! I know a business where the owners really don't care about making lots of money. What they care most about is taking great care of their customers- and they make more money then they can spend and have to turn away customers. I once bought another used Volkswagen because of two German mechanics who not only were good and honest, they sometimes fixed little pro

    Logo Designing Tips: Win your Customers - Beat Your Competitors
    “A logo can make or mar one’s business.” A powerful logo can spell instant success for a corporate entity while, on the other hand, a bad logo can misrepresent a business altogether. Good business logos add to the face value of a company that gradually has a positive e
    t and requested an extra entree or dessert with that take out meal? This request has three choices on how they handle the situation.

    1) "The menu, not what you want" Foolish! You were willing to pay more to get more, but, if you got refused, they lost money and probably a repeat customer.

    2) "If you want more, we can sell you an entire second dinner." This also is not what you wanted and will probably cost them money, short term and long. ("The customer is always right")

    3) "Sure, we can mix it up any way you want." Not only have you pleased them, and made more money, you have greatly increased the chances of repeat business. Take care of the customers! I know a business where the owners really don't care about making lots of money. What they care most about is taking great care of their customers- and they make more money then they can spend and have to turn away customers. I once bought another used Volkswagen because of two German mechanics who not only were good and honest, they sometimes fixed little pro

    Maintenance Secrets
    Today in the Maintenance industry, as in all others there are universal issues and problems that are encountered by Management. Your success as a manager depends on your ability to analyze and correct these issues and problems. In order to effectively do this you must
    t money and probably a repeat customer.

    2) "If you want more, we can sell you an entire second dinner." This also is not what you wanted and will probably cost them money, short term and long. ("The customer is always right")

    3) "Sure, we can mix it up any way you want." Not only have you pleased them, and made more money, you have greatly increased the chances of repeat business. Take care of the customers! I know a business where the owners really don't care about making lots of money. What they care most about is taking great care of their customers- and they make more money then they can spend and have to turn away customers. I once bought another used Volkswagen because of two German mechanics who not only were good and honest, they sometimes fixed little pro

    Careers in Grass Mowing
    There is a lot of money to be made in mowing the grass especially as people in the United States age. The Baby Boomers are now turning sixty and they do not want to be out on the grass unless they are playing golf with their buddies. This means that so many are selling
    "Sure, we can mix it up any way you want." Not only have you pleased them, and made more money, you have greatly increased the chances of repeat business. Take care of the customers! I know a business where the owners really don't care about making lots of money. What they care most about is taking great care of their customers- and they make more money then they can spend and have to turn away customers. I once bought another used Volkswagen because of two German mechanics who not only were good and honest, they sometimes fixed little pro
    9 Secret Ways To Boost Your Business With Teleseminars
    Teleseminars are a great way to prospect, sell, stay in touch with current customers and clients, build your list, and so much more. Here are just some of the ways you can use teleseminars to boost your business!Introduce a new product or service:P
    ey care most about is taking great care of their customers- and they make more money then they can spend and have to turn away customers. I once bought another used Volkswagen because of two German mechanics who not only were good and honest, they sometimes fixed little problems for free! They expanded twice and couldn't handle all the work they got, and they didn't even advertise! Sometimes you charge extra for extra, sometimes you don't. Usually you can look at a repeat potential customer and give away some little "labor only" work. But, not only will people pay more to get more, the extra margin income is all net; the overhead was covered in the original order.

    There is a way and a time to ask for an upgrade sale, but, when they ask for extra, reach out and you establish that "open spirit warm fuzzies" with them by giving them at least what they wanted, and, if it includes going out to there car, for free, to put on a new decal. you do it for theml This attitude is the cause of most business increase over an extended period of time!

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