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Jacob Fruitfield - Cool, Clean, and Local Hero
Size matters. Or, at least, that is what the big players like to think. Here in Ireland, we have been more aware than most that size is relative. More than most too, we have taken sides when the little streets have hurled themselves against the great. Unlike the Swiss, we don't do neutral terribly well. Almost always, our sympathies are with the small player, the one who is outweighed and outgunned, and we take more than a little pleasure

t the library get as many back issues as you can. Leaf through these and note any recurring themes or subjects. These will be the popular ones … the ones your target is hungry for.

3) Even more importantly … carefully read all the ads in these magazines. Find the

Clutter
The average consumer is confronted with over 36,000 commercial messages per day. Decision makers face even more options. All available space is being bought up and sold as advertising space. Advertising exposure is increasing exponentially, and this naturally affects your cost of sales and therefore your margins. It now costs three times more to get just half the results you used to get. What to do?You have two choices. You can w

If you’d like to know 5 copywriting secrets for truly knowing your niche customer then you’re in for a treat. The most important element in good sales copy is appealing to your reader -- by writing about something that interests them. In other words, you have to give them what they want.

This means appealing to their self-interest. Their personal desires. Getting to know their feelings … etc. So how do you do this? By intimately knowing your audience … which is what these copywriting secrets are all about.

Here are a few copywriting secrets the pros use on a regular basis:

1) Read all the best-selling books relating to your subject / target market. Note the book’s title, then any sales copy or reviews on its back cover. Open it up and review the table of contents and index. Finally, read the first and last chapters. Makes notes on all the details / benefits readers are promised to find inside. These will give you a heads up on what your market currently desires.

2) Find all the magazines relating to your subject / target market. If you’re at the library get as many back issues as you can. Leaf through these and note any recurring themes or subjects. These will be the popular ones … the ones your target is hungry for.

3) Even more importantly … carefully read all the ads in these magazines. Find the a

Use a Business Center as a Profitable Alternative to Paying High Rent
A unique service that is being used by many professionals today is the Business Center. With so many business professionals working from their homes or on the go, the Business Center has evolved into a popular alternative to leasing a permanent office. It provides a creative solution which benefits the small business owner tremendously.What is a Business Center?A Business Center gives small business owners a presence in th

m what they want.

Here are a few copywriting secrets the pros use on a regular basis:

3) Even more importantly … carefully read all the ads in these magazines. Find the

Inbound Call Centers
Call centers are becoming increasingly popular all over the world today, especially with companies now having a centralized customer service and support center. Call centers play a critical part in most modern companies, as they fulfill the need to create a strong link between a company and its customers. A call center is basically an office where inbound calls to the company are accepted and where outbound calls to customers and clients

opywriting secrets the pros use on a regular basis:

3) Even more importantly … carefully read all the ads in these magazines. Find the

Post Interview Etiquette
An interview is tough work, tougher than writing a final exam: You may be mentally and physically prepared, but you don't know what kind of questions will be thrown at you, who will be asking them and how you will psychologically respond to them. Once an interview is over and done with, there is some etiquette you must follow - irrespective of the fact whether you get the job or not. Because a professional approach after the interview wil

, read the first and last chapters. Makes notes on all the details / benefits readers are promised to find inside. These will give you a heads up on what your market currently desires.

3) Even more importantly … carefully read all the ads in these magazines. Find the

60 Hour Work Weeks - Can You and Your Career Survive Them
In the 80s while I was an account executive for AT&T most people in my organization worked normal (for then) business hours. By that I mean they arrived close to 8 or 8:30AM and left between 5 and 5:30PM. By 6 PM the office was empty. No one seemed to notice or care how many hours people worked. I had a boss nicknamed “Dry Cleaner Sam” because they joked he was “in by 10, out by 4”.Most of the time I left on time with everyone

t the library get as many back issues as you can. Leaf through these and note any recurring themes or subjects. These will be the popular ones … the ones your target is hungry for.

3) Even more importantly … carefully read all the ads in these magazines. Find the ads appearing over and over in each magazine – from issue to issue. These ads are probably money-makers. What do they sell? What are the emotions they appeal to? What are the key benefits they promise? The key words used? Etc.

4) Hold on … you’re not done with the magazines yet. One of the most overlooked of all copywriting secrets is reading letters to the editor. They’re filled with strong feelings and emotions. Emotions powerful enough to motivate a reader to sit down and write ... then go through the hassle of addressing an envelope ... stamping it ... and then mailing it.

5) Now you’re ready to confirm all the research you’ve done up to this point. By using the biggest secret of all - - which is getting the industry “controls” already being mailed to your subject / target market.

Direct mail packages that keep mailing over and over again are surely profitable … and a winning standard for whoever is mailing them. These are referred to as “controls” in the direct mail industry. And the following resources are relatively inexpensive ones you ca

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If you work in one of the majority of offices that sees extremely slow business and low productivity during the holiday season, it can be mighty tempting to ‘make use’ of all that downtime. But if you want to end up the year in good standing and shine in the new year, here are eight dumb things to NOT do while on the job during the holidays.

Is it really a battle, or merely a misunderstanding? Perhaps it’s time the business world takes another look at both of these two revenue producing activities. Both, after all, have undergone subtle changes in recent years.

Taking the time and energy up front to craft a thorough creative brief will save your nonprofit time and money, and ensure you get the fundraising brochure, campaign website or annual report you envisioned. Read this article for an overview of everything your creative brief should include.

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