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Add You - 8 Ways to Get More from Your Existing Customers
Answering emails has the same importance as answering telephone messages. Usually an email may more usefully be replied to with a phone call rather than another email (think about that)Emails need to be sorted into priorities;• “For your information” emails can be filed without answering.• “Requests for information and service” emails need to be addressed early, especially if from a customer (or manager).• General and personal communications can be responded to last.• Where someone has carried out a request which we made of them, then good manners requires that we respond with a short and simple thank you, just as if we were talking to them - as soon as we receive their email.As we noted in a previous article; if we are about to reply to
? preferable rates for loyal customers
? provide bonus product or service if they have bought before
? programs that promote multiple purchases (buy 3 and get the 4th free)
? Points program - each purchase is worth points. When they amass a certain number of points they get a reward of some kind
Keep in Touch
Keeping in touch with your customers is about maintaining relationships. Customers are most likely to keep buying from you if you have a strong relationship - if they trust you and your product/service. Your keep in touch strategy should consider:
* the best way to stay in contact (email, telephone, hardcopy newsletter etc)
*frequency (monthly, quarterly event-based), and
? what to talk about (what your company is doing, industry informa
Thanks to a persistent pain in my left leg, I am temporarily unable to run out on the street. Luckily, however, I've discovered that I can run pain-free on a treadmill (go figure). And so last month, I joined the local Gold's Gym (Milford, MA).In the short time I've been a member at Gold's, I've noticed two things:Only extremely muscular men wear those skimpy tank tops. I don't know if this means you must first be muscular in order to wear one, or if the tank tops themselves somehow cause excessive muscularity. Either way, I won't be needing one.There's no avoiding the TV when working out in the gym. In front of the machines, in the lounge, even in the locker room… there's always a television on and in view. I've wat
1. They have already bought from us, so providing they had a good experience, they might buy from us again. We also know that getting a new customer is much more expensive than selling to an existing customer, so by continuing to sell to them, we are really saving ourselves some money.
2. They can give us invaluable feedback on how we did. Was our service good enough? Did we delight them or were we 'just ok'. Did our product meet their expectations? Was it good value for money? And so on.
3. They continue to save us money because they should be our major source of referrals and new business. So through them, we get access to new clients who already know about us and have a positive opinion of what we do.
Most clients I meet are not leveraging their existing customer database, and by not doing so, are losing out on a cost effective source of potential new business. Many receive referrals - for which they are grateful - but it's not because they actively sought the referral, or had a strategy in place to ask for it.
Here are 8 ways to maximize the value from your most valuable asset:
Delight your Clients
Anyone with half a brain can satisfy a customer. But only when you continually delight customers will they keep coming back. You should aim to exceed your customers expectations on every interaction that they have with you. Do this consistently, and you will have a customer for life.
For example, you think your loyal client could benefit from reading a section of your ebook or an article you've written? Surprise them and make it a gift. Sure, you could say, "I'll give you a fifty percent discount." Forego the money. Give your client a reason to stick around and spend a thousand dollars instead.
Personalise, personalise, personalise
"We are entering an era where one size no longer fits all-or even a few. We are entering an era where one size fits one. It is highly personalized, customer-centric, customer-driven." (From One Size Fits One: Building Relationships One Customer and One Employee at a Time).
Known variously as customer relationship management (CRM) and one-to-one marketing, personalisation is being practiced by businesses large and small across all sectors of the economy. The message here is simple: you want to lavish personal attention on customers who are going to reciprocate by being consistently good purchasers of your product or service.
Give these customers an incentive to share information about themselves that you can use when you contact them next. The more your customers feel as though you are treating them individually, the more likely they are to continue their relationship with you.
Provide Guarantees
A guarantee is a powerful tool for keeping your customers when they might otherwise go elsewhere. With a good guarantee, you tell your customers where and how to complain, and that complaining is worth their time and effort. It also shows that you care. A good guarantee is unconditional, easy to understand, meaningful, easy to invoke and easy to collect on.
Ask for Feedback
If you don't know what your customer thinks about you, your business, your product and your services, then you might as well close shop.
People will endorse your business not because they think it looks good, but because they know it is good. If they have problems with your services, customers are the best source of objective advice on how to make improvements. So have a process in place where you regularly ask them for feedback. And once they've given it to you, let them know how you are going to use it. They will begin to feel involved in your business, and are more likely to send other people your way.
Reward them for being Loyal
Loyalty marketing programs are designed to engender loyalty and increase sales from your best customers. When properly designed and executed flawlessly, loyalty programs provide a vital link between your business and your customers, improving customer satisfaction and increasing sales. Here are some commonly used ideas for creating your own loyalty program:
? preferable rates for loyal customers
? provide bonus product or service if they have bought before
? programs that promote multiple purchases (buy 3 and get the 4th free)
? Points program - each purchase is worth points. When they amass a certain number of points they get a reward of some kind
Keep in Touch
Keeping in touch with your customers is about maintaining relationships. Customers are most likely to keep buying from you if you have a strong relationship - if they trust you and your product/service. Your keep in touch strategy should consider:
* the best way to stay in contact (email, telephone, hardcopy newsletter etc)
*frequency (monthly, quarterly event-based), and
? what to talk about (what your company is doing, industry informat
In today’s transient and fast paced world, it’s getting harder and harder to find qualified, competent people who not only know their stuff but can be trusted to handle your business’s monies. All too often you hear stories about inexperienced so called bookkeepers who either messed up someone’s books or stuck their hand in the cookie jar and helped themselves to thousands or millions of dollars.Exact Accounting Services has listed 7 of the most important things you need to know when making a decision to hire the right bookkeeper, permanent or contract. Like everything else in life, there are no guarantees but by following our guide, you can help reduce the odds of inviting the elephant to come sit on you.Our goal is to keep this list short and sweet and not to make this sou
Here are 8 ways to maximize the value from your most valuable asset:
Delight your Clients
Anyone with half a brain can satisfy a customer. But only when you continually delight customers will they keep coming back. You should aim to exceed your customers expectations on every interaction that they have with you. Do this consistently, and you will have a customer for life.
For example, you think your loyal client could benefit from reading a section of your ebook or an article you've written? Surprise them and make it a gift. Sure, you could say, "I'll give you a fifty percent discount." Forego the money. Give your client a reason to stick around and spend a thousand dollars instead.
Personalise, personalise, personalise
"We are entering an era where one size no longer fits all-or even a few. We are entering an era where one size fits one. It is highly personalized, customer-centric, customer-driven." (From One Size Fits One: Building Relationships One Customer and One Employee at a Time).
Known variously as customer relationship management (CRM) and one-to-one marketing, personalisation is being practiced by businesses large and small across all sectors of the economy. The message here is simple: you want to lavish personal attention on customers who are going to reciprocate by being consistently good purchasers of your product or service.
Give these customers an incentive to share information about themselves that you can use when you contact them next. The more your customers feel as though you are treating them individually, the more likely they are to continue their relationship with you.
Provide Guarantees
A guarantee is a powerful tool for keeping your customers when they might otherwise go elsewhere. With a good guarantee, you tell your customers where and how to complain, and that complaining is worth their time and effort. It also shows that you care. A good guarantee is unconditional, easy to understand, meaningful, easy to invoke and easy to collect on.
Ask for Feedback
If you don't know what your customer thinks about you, your business, your product and your services, then you might as well close shop.
People will endorse your business not because they think it looks good, but because they know it is good. If they have problems with your services, customers are the best source of objective advice on how to make improvements. So have a process in place where you regularly ask them for feedback. And once they've given it to you, let them know how you are going to use it. They will begin to feel involved in your business, and are more likely to send other people your way.
Reward them for being Loyal
Loyalty marketing programs are designed to engender loyalty and increase sales from your best customers. When properly designed and executed flawlessly, loyalty programs provide a vital link between your business and your customers, improving customer satisfaction and increasing sales. Here are some commonly used ideas for creating your own loyalty program:
? preferable rates for loyal customers
? provide bonus product or service if they have bought before
? programs that promote multiple purchases (buy 3 and get the 4th free)
? Points program - each purchase is worth points. When they amass a certain number of points they get a reward of some kind
Keep in Touch
Keeping in touch with your customers is about maintaining relationships. Customers are most likely to keep buying from you if you have a strong relationship - if they trust you and your product/service. Your keep in touch strategy should consider:
* the best way to stay in contact (email, telephone, hardcopy newsletter etc)
*frequency (monthly, quarterly event-based), and
? what to talk about (what your company is doing, industry informa
Running a successful restaurant business is not an easy task. There are many issues that can come up and that must be dealt with immediately. In view of the daily chores that must be completed, most restaurants don’t bother to set any long term goals. However, you must spend some time on improving your restaurant and also set reasonable long term goals to succeed. Here are some tips for making your restaurant business a success.One tip for a successful restaurant is the location in which you restaurant is situated. This plays an important role in your success. The location of your restaurant should be easily accessible by any means. The floating population of that location should be high. In such locations you would easily attain many customers.Another tip is to have friendl
Known variously as customer relationship management (CRM) and one-to-one marketing, personalisation is being practiced by businesses large and small across all sectors of the economy. The message here is simple: you want to lavish personal attention on customers who are going to reciprocate by being consistently good purchasers of your product or service.
Give these customers an incentive to share information about themselves that you can use when you contact them next. The more your customers feel as though you are treating them individually, the more likely they are to continue their relationship with you.
Provide Guarantees
A guarantee is a powerful tool for keeping your customers when they might otherwise go elsewhere. With a good guarantee, you tell your customers where and how to complain, and that complaining is worth their time and effort. It also shows that you care. A good guarantee is unconditional, easy to understand, meaningful, easy to invoke and easy to collect on.
Ask for Feedback
If you don't know what your customer thinks about you, your business, your product and your services, then you might as well close shop.
People will endorse your business not because they think it looks good, but because they know it is good. If they have problems with your services, customers are the best source of objective advice on how to make improvements. So have a process in place where you regularly ask them for feedback. And once they've given it to you, let them know how you are going to use it. They will begin to feel involved in your business, and are more likely to send other people your way.
Reward them for being Loyal
Loyalty marketing programs are designed to engender loyalty and increase sales from your best customers. When properly designed and executed flawlessly, loyalty programs provide a vital link between your business and your customers, improving customer satisfaction and increasing sales. Here are some commonly used ideas for creating your own loyalty program:
? preferable rates for loyal customers
? provide bonus product or service if they have bought before
? programs that promote multiple purchases (buy 3 and get the 4th free)
? Points program - each purchase is worth points. When they amass a certain number of points they get a reward of some kind
Keep in Touch
Keeping in touch with your customers is about maintaining relationships. Customers are most likely to keep buying from you if you have a strong relationship - if they trust you and your product/service. Your keep in touch strategy should consider:
* the best way to stay in contact (email, telephone, hardcopy newsletter etc)
*frequency (monthly, quarterly event-based), and
? what to talk about (what your company is doing, industry informa
Stay at home moms, school children or just about anyone who wants to raise some funds for either a good cause or for some personal reasons need not worry about which fundraising idea they would use and considering that there are actually a of fundraising ideas out there. It’s actually up to you to pick the one that it suitable for you target market.Common as well as tried and tested fundraising ideas that are sure to be able to earn you a lot of money are the following:1. The Basics- Use baked goods that look appetizing - There is no need to be extremely competitive with your peers - Presentation is as important as quality - Sell as much baked goods as you can - Offer a package deal where you lose money on one item but make it back on another2. O
Ask for Feedback
If you don't know what your customer thinks about you, your business, your product and your services, then you might as well close shop.
People will endorse your business not because they think it looks good, but because they know it is good. If they have problems with your services, customers are the best source of objective advice on how to make improvements. So have a process in place where you regularly ask them for feedback. And once they've given it to you, let them know how you are going to use it. They will begin to feel involved in your business, and are more likely to send other people your way.
Reward them for being Loyal
Loyalty marketing programs are designed to engender loyalty and increase sales from your best customers. When properly designed and executed flawlessly, loyalty programs provide a vital link between your business and your customers, improving customer satisfaction and increasing sales. Here are some commonly used ideas for creating your own loyalty program:
? preferable rates for loyal customers
? provide bonus product or service if they have bought before
? programs that promote multiple purchases (buy 3 and get the 4th free)
? Points program - each purchase is worth points. When they amass a certain number of points they get a reward of some kind
Keep in Touch
Keeping in touch with your customers is about maintaining relationships. Customers are most likely to keep buying from you if you have a strong relationship - if they trust you and your product/service. Your keep in touch strategy should consider:
* the best way to stay in contact (email, telephone, hardcopy newsletter etc)
*frequency (monthly, quarterly event-based), and
? what to talk about (what your company is doing, industry informa
Set an Effective Plan for your Business to SucceedAnyone who's ever been in business before or has a thorough knowledge of how to run a business is likely to tell you that the first step before starting any business is to write out a business plan. The wise will know that this is sound advice and much to the benefit of the entrepreneur or business owner, but what if you don't know what a business plan is or how to write one? That leaves a lot of inexperienced entrepreneurs using the old "trial and error process" in starting out their first business.However, there is very little room for failure in small business and many of those trying to build there own business are mainly driven by the principle of increasing their income. You simply cannot afford to loos
? preferable rates for loyal customers
? provide bonus product or service if they have bought before
? programs that promote multiple purchases (buy 3 and get the 4th free)
? Points program - each purchase is worth points. When they amass a certain number of points they get a reward of some kind
Keep in Touch
Keeping in touch with your customers is about maintaining relationships. Customers are most likely to keep buying from you if you have a strong relationship - if they trust you and your product/service. Your keep in touch strategy should consider:
* the best way to stay in contact (email, telephone, hardcopy newsletter etc)
*frequency (monthly, quarterly event-based), and
? what to talk about (what your company is doing, industry information, tips and hints, useful resources etc) A Keep in Touch program is not the place for a hard sell. Keep it information based, concise and interesting
Implement a Referral process
Be very clear about who you want as a referral and why. The quality of referrals you receive depends on how well your customers understand what you are looking for. The best way to do this is to write it down for them, or discuss it in some detail - don't assume they already know. At the conclusion of every sale, ask them if they know of any other people who would be interested in your service.
Thank them for referrals - every time
Finding a way to thank your customers for referrals lets them know that you value them for their efforts. It makes them feel recognized, and it reinforces the behaviour so they consider referring to you again. A thank you can be as simple as a hand written card, sent through the mail, to a set of movie tickets, a voucher, or even just a phone call.
There are so many ways that we can go one step further with the people who already buy from us. Make this a focus of your marketing efforts and you will soon see the rewards come back in the form of increased referrals and increased sales.
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