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Add You - Marketing - The Never Ending Story
“I used to feel depressed at work, hate my boss, and was sometimes so bored that I actually fell asleep at my desk!” --- career test takerIf this sounds like you, then it’s probably time to consider changing jobs or careers. But before you can make your career change, you need to figure out what you want to do.One of the best ways to get clear is to complete a career assessment. Yet there are literally hundreds of career tests out there. Is a career test the same as an aptitude test? What about a career personality test? This article cla
The area of your site that fits in your browser without scrolling is the most important part of your site so put what’s most important to your customers in that space.
Less is more, especially with website copy. People scan websites so consider that when writing and designing the layout of your copy. If you can’t tell visitors everything, at least tell them the things that are going to persuade them you can so
Logo Design that Shines.You've either started a new business and need a new logo from scratch or have finally decided that Microsoft Paint "logo" is not quite cutting it anymore. Now, with a little help from an experienced graphic designer you set out to remake your company's image. In the back of your mind are great company logos like Apple, FedEx, and numerous others but what makes those designs shine? Well, besides the billions poured into advertising, these prized logos were designed to last.Lose the baggage.
They consider the proposal and say to go ahead. They also ask, “So is that all I have to do? Am I done then?”
Then the resistance factor takes over. Websites are something they don’t understand, can’t do themselves, but think they need, and consider just another expense. It’s like having a tooth pulled…they just want to get it over with.
There is so much hype from people that have something to sell that will “revolutionize your business” or “allow you to make money easily without working for it”. They imply, if they don’t say outright, that you put up a site and immediately started raking in the money, the leads, the sales. It does happen sometimes. BUT do you want to depend on luck? It can take up to 2 months for the search engines to discover your site and if you have broken any of the cardinal rules in the content or technical end of your site, they might not be back. Then again, just because people find your site, doesn’t mean they are interested in buying what you have to sell.
If you think of your virtual business as being an integral part of your bricks and mortar business, it makes sense to work on it. It should receive the same attention to grow and evolve. Think of it as a pipeline to deliver qualified prospects or as an opportunity to create another, not so hands on, income stream that completes sales electronically. It’s a chance to reach clients who may not be attracted to your more traditional marketing and advertising.
Plan to either pay someone to work on your site on a regular basis or have your site designed with a content manager so you can easily update the site yourself. If you have to hire someone to make every little change, are you going to do it? Decide what you want to call each page of your site. Write each name on a separate piece of paper and lay each out on the floor so you can see if the navigation of the site makes sense. There is a good reason that most sites are laid out with similar navigation. It works; so don’t try to redesign the wheel.
The area of your site that fits in your browser without scrolling is the most important part of your site so put what’s most important to your customers in that space.
Less is more, especially with website copy. People scan websites so consider that when writing and designing the layout of your copy. If you can’t tell visitors everything, at least tell them the things that are going to persuade them you can so
Niche Marketing reveals specific products to an identifiable group of people. However, the value comes when a niche recognizes your specific brand. When your Brand is recognized by a specific niche, you don’t have to waste money promoting to that market. They pre-market your product with searches to find “it”.Once they begin searching for your product, the marketing phase is over - NOT.That’s simply when you begin to target your niche with up sales promoting additional products. Importing product lines for a specific niche can include br
Then the resistance factor takes over. Websites are something they don’t understand, can’t do themselves, but think they need, and consider just another expense. It’s like having a tooth pulled…they just want to get it over with.
There is so much hype from people that have something to sell that will “revolutionize your business” or “allow you to make money easily without working for it”. They imply, if they don’t say outright, that you put up a site and immediately started raking in the money, the leads, the sales. It does happen sometimes. BUT do you want to depend on luck? It can take up to 2 months for the search engines to discover your site and if you have broken any of the cardinal rules in the content or technical end of your site, they might not be back. Then again, just because people find your site, doesn’t mean they are interested in buying what you have to sell.
If you think of your virtual business as being an integral part of your bricks and mortar business, it makes sense to work on it. It should receive the same attention to grow and evolve. Think of it as a pipeline to deliver qualified prospects or as an opportunity to create another, not so hands on, income stream that completes sales electronically. It’s a chance to reach clients who may not be attracted to your more traditional marketing and advertising.
Plan to either pay someone to work on your site on a regular basis or have your site designed with a content manager so you can easily update the site yourself. If you have to hire someone to make every little change, are you going to do it? Decide what you want to call each page of your site. Write each name on a separate piece of paper and lay each out on the floor so you can see if the navigation of the site makes sense. There is a good reason that most sites are laid out with similar navigation. It works; so don’t try to redesign the wheel.
The area of your site that fits in your browser without scrolling is the most important part of your site so put what’s most important to your customers in that space.
Less is more, especially with website copy. People scan websites so consider that when writing and designing the layout of your copy. If you can’t tell visitors everything, at least tell them the things that are going to persuade them you can so
For a troubled company, it is prudent to challenge all “sacred cows” – those old and sacrosanct business assumptions. It is probable that some of these old “sacred cows” which were based on prior erroneous perceptions and assumptions that got the company into trouble.In times of rapid change, a strategic failure is often caused by an incorrect or false assumption. We console ourselves by telling ourselves that we have gone through the present problem before and hence are able to tide through it again. Often, we also falsely assume t
If you think of your virtual business as being an integral part of your bricks and mortar business, it makes sense to work on it. It should receive the same attention to grow and evolve. Think of it as a pipeline to deliver qualified prospects or as an opportunity to create another, not so hands on, income stream that completes sales electronically. It’s a chance to reach clients who may not be attracted to your more traditional marketing and advertising.
Plan to either pay someone to work on your site on a regular basis or have your site designed with a content manager so you can easily update the site yourself. If you have to hire someone to make every little change, are you going to do it? Decide what you want to call each page of your site. Write each name on a separate piece of paper and lay each out on the floor so you can see if the navigation of the site makes sense. There is a good reason that most sites are laid out with similar navigation. It works; so don’t try to redesign the wheel.
The area of your site that fits in your browser without scrolling is the most important part of your site so put what’s most important to your customers in that space.
Less is more, especially with website copy. People scan websites so consider that when writing and designing the layout of your copy. If you can’t tell visitors everything, at least tell them the things that are going to persuade them you can so
When it comes to trade show displays, size does matter, but bigger is not always better! The size of your display depends on the amount of space you have committed to at the show, and whether it is an island space or an in-line space. It also depends on your target audience and your trade show goals and budgets.Show FlowWhen laying out your booth design, carefully examine your spot on the show floor plan. Depending on your location (on an isle, near an entrance, near food, etc.) you can determine the ideal “flow” – that is how you
Plan to either pay someone to work on your site on a regular basis or have your site designed with a content manager so you can easily update the site yourself. If you have to hire someone to make every little change, are you going to do it? Decide what you want to call each page of your site. Write each name on a separate piece of paper and lay each out on the floor so you can see if the navigation of the site makes sense. There is a good reason that most sites are laid out with similar navigation. It works; so don’t try to redesign the wheel.
The area of your site that fits in your browser without scrolling is the most important part of your site so put what’s most important to your customers in that space.
Less is more, especially with website copy. People scan websites so consider that when writing and designing the layout of your copy. If you can’t tell visitors everything, at least tell them the things that are going to persuade them you can so
Although it looks easier than it really is, mini-sites can be struggle for many people to create. These mini-sites are one of the key tools in really dominating a tight niche topic by using keyword phrases with articles and content to bring in super targeted traffic.One of the key techniques to creating these super niche sites is, combining mini-sites with a content blog that is linked to the mini-site. This way, you get a double powered business machine that can produce ultimately, generate sales and subscribers. On that note, here's four very
The area of your site that fits in your browser without scrolling is the most important part of your site so put what’s most important to your customers in that space.
Less is more, especially with website copy. People scan websites so consider that when writing and designing the layout of your copy. If you can’t tell visitors everything, at least tell them the things that are going to persuade them you can solve their problem.
One topic on one page. On a website there is no one door to access your business, there are as many entrances as you have pages. Help the search engines figure out what each page is about by being as specifically focused as possible in the content of each page.
Add content on a regular basis to encourage the search engines to keep coming back to your site. The single greatest reason that people search the web is for information. Give good information to them and they will come back and bring their friends.
Have someone experienced in SEO do your html titles and meta tags once you have your basic site content done and your site is live.
Create multiple opportunities for people to find your site by encouraging other relevant sites to link to your site. Above all, keep looking for chances to promote your site whether it’s at networking events you attend, trade shows, or in traditional marketing & advertising.
Change is a given. Life changes, people change, their wants and needs change. Successful businesses look at current results, watch trends, examine socio-economic factors, and look for opportunities. Responding to these opportunities requires non-stop marketing and modifications to keep appealing to your niche. The greatest advantage a small business has is the ability to turn on a dime.
You can write the ending of your own story in any number of ways but if you intend to stay in business, marketing must be written into the script!
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