Add You - Business

Medical Factoring: How to Finance Your Healthcare Business Without a Loan
There are few bigger pains for healthcare industry professionals than having to wait 30, 60 or even 120 days to collect payments from insurance companies, HMOs and Medicare/Medicaid. The healthcare industry is riddled with complex billing, coding and processing rules that create very long payment cycles. This can be very difficult for medical offices, testing and diagnostic centers, medical supply companies, or any h

on. If other successful businesses within your niche market offers incentives that you don’t currently offer, then look at your business to see if you can be competitive in these areas.

The beauty of a unique selling proposition is that your business may not be offer deep discounts or 24 hour live support BUT even if it’s not possible for you to be comp

New Rules
Last week I was working with one of my small business clients, a bright and dynamic woman who’s passionate about positioning her artisan business for growth. We were talking about her financial picture and forecasting robust sales over the next three years.As I coached her, she expressed excitement and eagerness to see her dreams turn into reality, yet somewhere, just below the surface, I sensed subtle resista

Do you have your own USP? To stand out from the crowd, your business needs a unique selling point. Unless you have invented your own product, you will have competition. Depending on what your business offers for products or services, you must present the aspect of your business that makes what you bring the market that is Unique. When you develop your own unique selling point, the best place to start is with your competition.

Make it a priority to know your competition. Sit down and visit the most popular web sites of your competitors to make notes of what they promise their customers. From free shipping to lowest prices, your competition will bring their own unique selling proposition to your niche market.

Brainstorming for your own unique selling proposition

Create a two column worksheet. Start with a list of the different selling points that the competition is using to build their customer base and encourage repeat sales. Is your current business able to provide the same level of service? If not, remember that your unique selling point needs to be stronger to remain competitive in the same market.

Now, write down and compare what your business brings to the same niche market. Your brainstorming worksheet should end up with a list of what your competition offers on one side and what your business offers on the other. You will be see more clearly how your business compares to the competition. If other successful businesses within your niche market offers incentives that you don’t currently offer, then look at your business to see if you can be competitive in these areas.

The beauty of a unique selling proposition is that your business may not be offer deep discounts or 24 hour live support BUT even if it’s not possible for you to be comp

Ensuring Success Through Market Research
Finding business ideas is easy enough. There are endless possibilities that range from products to services which are in need of improvement or modifications. Producing new, improved products or services than those existing is an advantage over the competition. However, prospective entrepreneurs often forget an essential component of their future businesses. They neglect checking if their ideas are feasible to attrac

unique selling point, the best place to start is with your competition.

Brainstorming for your own unique selling proposition

The beauty of a unique selling proposition is that your business may not be offer deep discounts or 24 hour live support BUT even if it’s not possible for you to be comp

Project Management System Evaluation Checklist
"An elegant solution to the wrong problem solves nothing." - Bryce's LawINTRODUCTIONCommercial Project Management systems (PM) have been available since the early 1970's. As PC's proliferated in the workplace, so did PM software, which also brought an ease-of-use element to project management. A multitude of PM products are now available on the market, some expensive, and some very

ket.

Brainstorming for your own unique selling proposition

The beauty of a unique selling proposition is that your business may not be offer deep discounts or 24 hour live support BUT even if it’s not possible for you to be comp

Companies Collect Data!
Globalization and technology developed at a rattling rate make our lives more comfortable but we are stranded in a tighter area in our daily lives, on the contrary. Future might be ahead that is worse than Georger Orwell’s “Big Brother”. This time private companies trace us more than the government does, ranging from GSM operators to web search engines, credit card data and survey forms.In the era of marketing

s to be stronger to remain competitive in the same market.

The beauty of a unique selling proposition is that your business may not be offer deep discounts or 24 hour live support BUT even if it’s not possible for you to be comp

How to Retain Your New Customers
Okay, so your marketing has paid off - you have new customers. The key to growing your business is to effectively communicate and leverage these new customers into advocates for your products and services and purchasers of additional services.This can be done in a variety of ways. However, some basics steps must be followed to ensure retention. Here are a few tips you can use to develop long-term relationships

on. If other successful businesses within your niche market offers incentives that you don’t currently offer, then look at your business to see if you can be competitive in these areas.

The beauty of a unique selling proposition is that your business may not be offer deep discounts or 24 hour live support BUT even if it’s not possible for you to be competitive in some areas, your unique selling point can separate you from the pack to garner a customer base that is looking for what you offer.

By developing an aspect of your business that isn’t offered by the competition, you will be able to fine tune your offering with a unique spin that will generate interest first. Your unique selling proposition may garner new customers but it will be your fulfillment of the promise made that KEEPS your customers.

Through your unique selling proposition and customer satisfaction, you will build a reputation as the place to go. Once you have developed your own USP, you can integrate it into all aspects of your business then put measures in place to ensure your business Delivers!

Branding and your USP

Once you have determined your unique selling proposition, set out to BRAND your business with this focus in mind. Your unique selling point should be included in your tag lines, your web site, business cards and all correspondence to customers. This will become your selling point – your business will become known within your niche market for what you offer that is unique and customer focused.

Your business is yours to define. How you present your business to your niche market will either hinder or explode your sales. Set your business apart with a unique selling proposition that meets your potential customer’s needs then fulfills your promise. The process o

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The benchmark and litmus test for great branding- but summarised in a few paragraphs. Easy to understand and to the point. An agency should bring this answer to the table if asked what results they should deliver.

How can you make the best use of your energy to increase productivity each day? Here are five actions that can increase productivity and leave energy to spare. They will also help you to achieve more balance between your work and personal life...

Video games have come a long way, in fact light years since I played them back in the 70's and 80's, and so has the amount of aggressive, intuitive marketing behind this multi-billion dollar industry. But this article isn't about mind-numbing video games, in fact, if you're a business owner looking for a competitive edge, you going to want to read this. You're about to be educated by a video game console. Pac Man, Frogger and the Space Invaders have come a very long way.

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