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Add You - A Greeting Card a Day Keeps the Competition Away!
In recent years, many in the academic and popular business press have grabbed hold of a very intuitive realization: positive work attitudes and greater commitment and loyalty among employees all feed directly into greater customer satisfaction and loyalty. Why? There are several important reasons.First, when top management advocates the importance of focusing on customer needs and wants, it will be the committed loyal employees (as opposed to indifferent or negative employees) who embrace this vision, take up the customer charge, and actually make it happen.Second, person-to-person relationships are at the heart of business, especially in service industries, B-to-B settings, and contexts involving ongoing personal selling
3 - Send Cards At Unusual Times
Starting right after Thanksgiving until right before Christmas more cards are sent then any other time of the year. Companies feel obligated to send a holiday card once a year. The problem is people are getting so many cards yours will be lost in the shuffle
Now you have to Send a Holiday Card but there are other
It is easier than ever to build your practice with effective marketing techniques. Recent studies conducted by the I/H/R/ Research Group have clearly determined that most people prefer drug-free treatment for back, neck, and pain-related issues. The survey, commissioned by the American Chiropractic Association also showed that more than 64 percent of the respondents said that they would consider seeking the health care services of a Doctor of Chiropractic to provide their drug free care. However, the survey showed that only 13.8 percent of respondents were currently seeking health care from a Chiropractor. It is critical for chiropractic business decision-makers to market their services to prospective clients who desire a safe alternati
By sending cards Joe was able to keep his name in front of his customers to the point where it entered their subconscious. In the minds of his customers Joe had become part of the family; in fact he sent them more cards then their real family did!. When they (or somebody they knew) needed a new car the first person they thought of was Joe!
Last year my wife and I each bought a new Jeep … a Grand Cherokee for myself and a Jeep Liberty for her. After the guy sold me my Grand Cherokee I never heard from him again. It was quite a different story with the person who sold us my wife’s Jeep Liberty. If you would ask me right now who sold me the Grand Cherokee I couldn’t tell you. If you asked me who sold us the Jeep Liberty well that’s easy … It’s Martha of course!
A few months after we bought the Liberty it was my birthday … I got a birthday card in the mail from Martha. The next month was my wife’s birthday and she got a card too! Martha sent us a nice holiday card as well. Last month was the one year anniversary of us buying the car ... would you believe she sent us an anniversary card? So here’s the million dollar question ... Who am I going to buy my next car from? Martha of course!
A friend of mine is an attorney and he built his business by sending birthday cards to the children of his clients. He would often get a call from the parents thanking him for the card and recommending a friend or family member who needed an attorney!
Who else can use this technique? Realtors, Mortgage Brokers, Sales People, Insurance Agents, Dentists, Doctors, Chiropractors, Printers, Network Marketers, Small Business Owners, Consultants, Business Coaches etc. In fact I have a hard time thinking of anybody who can’t use Greeting cards to build their business
Power Card Sending Techniques
1 - Send Birthday Cards To Your Clients
Whenever you get a new client ask them for their Birthday and send them a birthday card. You may be the only one doing it! This will cement your image in their mind and when they need you services they will think of you instead of your competitors
2 - Send Birthday Cards To Your Clients Children
This is a Killer Technique which was first introduced to me by my friend the attorney. What do you think is going to happen when the child receives the card? Do you think he may go to his parents and ask “Mommy who is this John Smith, CPA guy who sent me a birthday card?” Out of the mouths of babes …Relationship marketing at its best!
3 - Send Cards At Unusual Times
Starting right after Thanksgiving until right before Christmas more cards are sent then any other time of the year. Companies feel obligated to send a holiday card once a year. The problem is people are getting so many cards yours will be lost in the shuffle
Now you have to Send a Holiday Card but there are other
Tired of pouring endless money into advertising? Do you wonder which ads are “REALLY” working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it’s that simple!Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a “prospect card” which includes a list of ALL the places you advertise and market your company. This prospect card must be current and complete, so your staff will be able to acc
Last year my wife and I each bought a new Jeep … a Grand Cherokee for myself and a Jeep Liberty for her. After the guy sold me my Grand Cherokee I never heard from him again. It was quite a different story with the person who sold us my wife’s Jeep Liberty. If you would ask me right now who sold me the Grand Cherokee I couldn’t tell you. If you asked me who sold us the Jeep Liberty well that’s easy … It’s Martha of course!
A few months after we bought the Liberty it was my birthday … I got a birthday card in the mail from Martha. The next month was my wife’s birthday and she got a card too! Martha sent us a nice holiday card as well. Last month was the one year anniversary of us buying the car ... would you believe she sent us an anniversary card? So here’s the million dollar question ... Who am I going to buy my next car from? Martha of course!
A friend of mine is an attorney and he built his business by sending birthday cards to the children of his clients. He would often get a call from the parents thanking him for the card and recommending a friend or family member who needed an attorney!
Who else can use this technique? Realtors, Mortgage Brokers, Sales People, Insurance Agents, Dentists, Doctors, Chiropractors, Printers, Network Marketers, Small Business Owners, Consultants, Business Coaches etc. In fact I have a hard time thinking of anybody who can’t use Greeting cards to build their business
Power Card Sending Techniques
1 - Send Birthday Cards To Your Clients
Whenever you get a new client ask them for their Birthday and send them a birthday card. You may be the only one doing it! This will cement your image in their mind and when they need you services they will think of you instead of your competitors
2 - Send Birthday Cards To Your Clients Children
This is a Killer Technique which was first introduced to me by my friend the attorney. What do you think is going to happen when the child receives the card? Do you think he may go to his parents and ask “Mommy who is this John Smith, CPA guy who sent me a birthday card?” Out of the mouths of babes …Relationship marketing at its best!
3 - Send Cards At Unusual Times
Starting right after Thanksgiving until right before Christmas more cards are sent then any other time of the year. Companies feel obligated to send a holiday card once a year. The problem is people are getting so many cards yours will be lost in the shuffle
Now you have to Send a Holiday Card but there are other
I've ummed and ahhed about the title for this topic, not wanting to cause offence. So if I do, I don't mean to - the term "Chiefs and Indians" is a metaphor, not a culture statement, so bear with me, it will become clear.You start at the top with the best paid and end up with the humble worker at the bottom end. In larger organisations this can be eight, ten or more deep!At the bottom you feel 'done to' at the top, you feel the 'doer' - a much more comfortable spot to be. Guess why!Yet it need not be this way. Of course there are always going to levels of authority, but wise organisations can soften this with a level of democracy which enables even those at the very bottom of the chain, the 'indians' in the metaphor
A friend of mine is an attorney and he built his business by sending birthday cards to the children of his clients. He would often get a call from the parents thanking him for the card and recommending a friend or family member who needed an attorney!
Who else can use this technique? Realtors, Mortgage Brokers, Sales People, Insurance Agents, Dentists, Doctors, Chiropractors, Printers, Network Marketers, Small Business Owners, Consultants, Business Coaches etc. In fact I have a hard time thinking of anybody who can’t use Greeting cards to build their business
Power Card Sending Techniques
1 - Send Birthday Cards To Your Clients
Whenever you get a new client ask them for their Birthday and send them a birthday card. You may be the only one doing it! This will cement your image in their mind and when they need you services they will think of you instead of your competitors
2 - Send Birthday Cards To Your Clients Children
This is a Killer Technique which was first introduced to me by my friend the attorney. What do you think is going to happen when the child receives the card? Do you think he may go to his parents and ask “Mommy who is this John Smith, CPA guy who sent me a birthday card?” Out of the mouths of babes …Relationship marketing at its best!
3 - Send Cards At Unusual Times
Starting right after Thanksgiving until right before Christmas more cards are sent then any other time of the year. Companies feel obligated to send a holiday card once a year. The problem is people are getting so many cards yours will be lost in the shuffle
Now you have to Send a Holiday Card but there are other
A calling card or business card is a small rectangle of cardboard with the name and contact details of an individual or company printed on it. The card will usually have a telephone number, email address, business address and full name. It may have a logo, a small picture that is officially representative of the company or the individual, and maybe a motto or mission statement, which the company puts on it’s advertising. All of these are meant to advertise and to inform the recipient of the card. They are considered effective as they are cheap to produce and will often be tucked into a pocket or put on a shelf instead of discarded.Calling cards started in antiquity and would be used by aristocracy. They were originally visiting c
Power Card Sending Techniques
1 - Send Birthday Cards To Your Clients
Whenever you get a new client ask them for their Birthday and send them a birthday card. You may be the only one doing it! This will cement your image in their mind and when they need you services they will think of you instead of your competitors
2 - Send Birthday Cards To Your Clients Children
This is a Killer Technique which was first introduced to me by my friend the attorney. What do you think is going to happen when the child receives the card? Do you think he may go to his parents and ask “Mommy who is this John Smith, CPA guy who sent me a birthday card?” Out of the mouths of babes …Relationship marketing at its best!
3 - Send Cards At Unusual Times
Starting right after Thanksgiving until right before Christmas more cards are sent then any other time of the year. Companies feel obligated to send a holiday card once a year. The problem is people are getting so many cards yours will be lost in the shuffle
Now you have to Send a Holiday Card but there are other
The one place where many entrepreneurs stumble and fall is in the basic management of their business. Being successful in any business venture requires at least a minimal amount of management skill.The most important thing is to keep track of your money! Knowing where your money is being spent, and how effective those expenditures are in generating revenue will often mean the difference between success and failure. At the very least, keep track of your cash flow on a regular basis - cash in, and cash out. No business on the planet can survive without knowing what their financial status is at all times.Keeping records is a big pain…but not keeping records is an even bigger pain. When tax time rolls around and you need to fi
3 - Send Cards At Unusual Times
Starting right after Thanksgiving until right before Christmas more cards are sent then any other time of the year. Companies feel obligated to send a holiday card once a year. The problem is people are getting so many cards yours will be lost in the shuffle
Now you have to Send a Holiday Card but there are other cards you can send throughout the year. Why not Send a “Happy Groundhog Day“Card? How about a “Happy First Day of Spring” Card? These cards will stand out a lot more then simply sending a once a year Christmas card
4 - Put Your Picture On The Card
Remember the purpose of sending card is to build a relationship with you client and keep your name in their mind. There’s no better way to do that then sending your picture in the card. Studies have been shown that people will not throw out a business card with a persons photo on it ... well the same goes for Greeting cards
5 – Enclose A Gift
Want to really impress a client? Enclose a gift in the card! If you can find a store that your client likes send them a gift certificate for that store. If not, enclose a gift card for a popular store like Waldenbooks or Starbucks.
6 – Design A Custom Card
There are places you can go to get a custom greeting card designed with your logo, your personal photo or anything else you want. This is an incredible way of branding yourself and your business
7 – Send Unexpected Cards to “Future Clients”
Is there anybody you would like to meet but can’t get past the gate keeper? This technique works like a charm. Get their address from their website and send them a greeting card … you will be amazed with the results. I have used this technique to my advantage many times … It Works!
With the new technology it’s not necessary to spend your time in the card store. There are online card sending services where you can send “REAL” physical greeting cards from your computer. The one I use is http://www.SendCardsFast.com They have a ton of features and are very inexpensive (under $1 a card).
One time I wanted to get in touch with a well known Internet Marketer and author. I tried emailing him with no response. I went to his website got his Physical address and sent him a card. I got an email from him 3 days letter with his home phone number!
I have since repeated the process numerous times with great results. One technique that I have used is to go to their website, download their picture and upload it to the Greeting card. When they open the card they are starting at a picture of themselves. … needless to say this grabs their attention a bit!
So whether you are looking to build relationships with current customers or gain new ones … “Success is In the Cards!”
Copyright © Jack Bastide All rights Reserved
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