roduct and/or service. A well known speaker, Fred Gleeck, who sells thousands of tapes and other says that if we are afraid to offer a guarantee, it means that we don't think our products are good enough. He offeOne of the suggestions that appears often in marketing information is that a businesses should offer a guarantee. On the surface, this sounds sort of scary. If I offer a 100% money back guarantee or even a partial discount, how will I ever make ends meet? Won't people take advantage of it and me? In this article I discuss some of the ins and outs of guarantees and why I offer a guarantee, making it a win-win situation for both me and my clients.

What are the benefits of offering a guarantee?

• A guarantee reduces the risk a client/customer feels they are taking by either hiring us for a service or buying our product(s). Ask yourself of you are ever swayed by a guarantee. I know I am, even though in all my years of buying I think I have only returned one item.
• A guarantee shows that we have confidence in our product and/or service. A well known speaker, Fred Gleeck, who sells thousands of tapes and other says that if we are afraid to offer a guarantee, it means that we don't think our products are good enough. He offer
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  tial discount, how will I ever make ends meet? Won't people take advantage of it and me? In this article I discuss some of the ins and outs of guarantees and why I offer a guarantee, making it a win-win situation for both me and my clients.

  What are the benefits of offering a guarantee?

  • A guarantee reduces the risk a client/customer feels they are taking by either hiring us for a service or buying our product(s). Ask yourself of you are ever swayed by a guarantee. I know I am, even though in all my years of buying I think I have only returned one item.
  • A guarantee shows that we have confidence in our product and/or service. A well known speaker, Fred Gleeck, who sells thousands of tapes and other says that if we are afraid to offer a guarantee, it means that we don't think our products are good enough. He offe
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    both me and my clients.

    What are the benefits of offering a guarantee?

    • A guarantee reduces the risk a client/customer feels they are taking by either hiring us for a service or buying our product(s). Ask yourself of you are ever swayed by a guarantee. I know I am, even though in all my years of buying I think I have only returned one item.
    • A guarantee shows that we have confidence in our product and/or service. A well known speaker, Fred Gleeck, who sells thousands of tapes and other says that if we are afraid to offer a guarantee, it means that we don't think our products are good enough. He offe
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      product(s). Ask yourself of you are ever swayed by a guarantee. I know I am, even though in all my years of buying I think I have only returned one item.
    • A guarantee shows that we have confidence in our product and/or service. A well known speaker, Fred Gleeck, who sells thousands of tapes and other says that if we are afraid to offer a guarantee, it means that we don't think our products are good enough. He offe
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      roduct and/or service. A well known speaker, Fred Gleeck, who sells thousands of tapes and other says that if we are afraid to offer a guarantee, it means that we don't think our products are good enough. He offers a lifetime, money back guarantee on any tape or tape series. Very few ever come back.
    • A guarantee will make us work even harder to please. Subconsciously if we know that there is a guarantee, we will be adverse to cutting any corners or overlooking the small, usually insignificant details.
    • Every entrepreneur who has started offering a guarantee has told me that their sales of products and/or services have at least doubled. Yes, a few people have taken advantage of the guarantee, but the extra sales have more than compensated.

    I am worried that people will take advantage of the guarantee.

    • Yes, unfortunately, there are those who will take advantage of the offer. I know people who buy tapes, make copies and return them. There are others who will wear a gown to a party and then return