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Diversity Training: The Worst Possible Reasons to Request Executive Funding
You’re on your organization's diversity committee. You have the best of intentions.And that's the problem.It leads you to appeal for funding for all the wrong reasons.Take healthcare for example.The US foreign-born population comprises a larger segment than at any time in the past five decades. And this trend is expected to continue(1). People of diverse racial, ethnic, and cultural heritage suffer disproportionately from cardiovascular disease, diabetes, HIV/AIDS and every form of cancer. In addition, their infant mortality rates are generally higher(2). Minorities receive measurably poorer care and they suffer for it.Great reasons for diversity training. Disastrous reasons to ask for executive fun

e goal was to get more targeted and more strategic. Cause-Related Marketing soon grew into "Strategic Philanthropy" in its toddler years. Strategic Philanthropy was all about moving the company past the easy PR splash to look for new and sometimes subtle market advantages to feed the company's bottom line through corporate giving.

Some looked at it as a way to penetrate new markets. If you wanted to reach Latinos, for example, you might donate to English as a Second Language (ESL) programs and inner city schools. Then, tie strings to the donation to be sure those who benefited knew who was behind it through co-branding course materials. Or, you might foster dependency on your products through generous

The Ready Reckoner to Finding the 'Right Person for the Right Job'
Ever heard of the “round peg in the square hole” syndrome? It can essentially be used to describe a situation where you have hired the wrong person for the right job or vice versa.Most companies generally hire employees based on their essential qualifications and experience. However it holds wise to remember that there are a multitude of factors that need to be kept in mind, while hiring a new incumbent. No matter how long it takes to find the perfect person for the job, it pays to wait for the right candidate to walk in than hurry and choose an ineffectual.Sadly in spite of a growing awareness about these factors, a lot of companies still go wrong in the hiring process and end up placing the wrong person for the job. A

It won't get a funeral or an obituary. It won't even get a headstone. If it did, it would read something like this.

Corporate Charity b. 1953 - d. ? A Grand and Noble Experiment that Succumbed to Fratricide R.I.P.

In the long history of business, corporate charity is just a youngster. It survived a relatively short time, but during that time, billions of dollars will have flowed from corporate coffers into the bank accounts of community charities. These, in turn, will have used those funds to solve social and environmental problems and build or rebuild communities. The sad irony of corporate charity's demise is that its own brother, driven by market forces, will eventually be the cause.

Many are surprised to learn that corporate charity didn't exist legally in the United States until 1953. That was the year the Supreme Court established that corporations could give money to the community in the same way that other "persons" could. This was a big step, as it unleashed the power of corporate wealth in the pursuit of social and environmental issues in a way that until then was done only by individuals and government, if at all.

The beginning of the end of this noble experiment came just three decades later, in 1983, when Corporate Charity's younger half-brother, "Cause-Related Marketing", was born. That's when American Express released its Statue of Liberty restoration ad campaign. With it, they almost single-handedly created the practice of intentionally improving a company's image and, more importantly, increasing sales by donating to a cause the customer cares about.

In a stroke of marketing genius, the company linked its profits to the fate of an American icon. It pledged to donate one cent for every use of the American Express card and a dollar for every new card issued. The company experienced a 28% increase in card usage over the same period of a year earlier and ultimately raised $1.7 million for the project.

Did executives at American Express sit around the mahogany table lamenting the fate of one of America's greatest landmarks? Maybe. The genteel practice of corporate charity would have dictated quiet, dignified support, the success of which being almost irrelevant.

Instead, cause-related marketing came screaming into the board room, demanding the company get something in return for its efforts: publicity and image enhancement -- pure gold in the modern economy -- and more sales. It dealt what would be a fatal blow to its older sibling by shifting the mindset in corporate America away from the mushy softness of "charity" to the business-savvy world of strategy.

From that day forward, companies felt the heat of competition as they came up with ever more sophisticated ways of supporting the community while serving the company’s interests. The goal was to get more targeted and more strategic. Cause-Related Marketing soon grew into "Strategic Philanthropy" in its toddler years. Strategic Philanthropy was all about moving the company past the easy PR splash to look for new and sometimes subtle market advantages to feed the company's bottom line through corporate giving.

Creativity Management: the Role of Knowledge
What do creativity managers do?Replace the word management with the word optimisation.That's what creativity managers do: they optimise the quality of the idea pool (creativity) and the implementation process (innovation).There are many methods of optimisation and the creativity leader must be aware of all of them, in other words, he or she must synthesise them for optimal effect.Areas [within creativity] that need managing include motivation, organisational culture, organisational structure, incremental versus radical effects and processes, knowledge mix, group structures, goals, process and valuation.Areas [within innovation] that need managing include idea selection, development / prototyp

e the cause.

How Do Metal Detectors Work?
In 1881, Alexander Graham Bell constructed one of the world’s first metal detectors in an attempt to find an assassin's bullet in President James Garfield. Fischer patented a portable version in 1931. From treasure hunting to security screening, metal detectors are used in many a field.Metal detectors are electronic devices that are used to find traces of metal usually from the ground, a person, or cargo. This metal could be anything from discarded pieces of aluminum to buried treasures. These devices can penetrate sand, soil, wood and other non-metallic substances.A basic metal detector consists of an electronic box and a battery case on one end, with a handle for the operator's arm. There is a coil, which consists of

ad campaign. With it, they almost single-handedly created the practice of intentionally improving a company's image and, more importantly, increasing sales by donating to a cause the customer cares about.

How to Start a Career in Social Work
Over 600,000 social workers strive every day to make a positive impact on the lives of others. If you’re passionate about helping individuals, families, organizations, and communities, a career in social work might be right for you. Social workers find themselves helping people from all walks of life in a variety of atmospheres from schools to hospitals to prisons to nursing homes and handle casework, policy analysis, research, counseling, and teaching. They deal with issues such as poverty, abuse, addiction, unemployment, death, divorce, and physical illness. If a career switch to social work appeals to you, following is a brief background of social work basics and how to make a smooth transition.Career Outlook: According to

ractice of corporate charity would have dictated quiet, dignified support, the success of which being almost irrelevant.

Medical Billing - Enteral Nutrition Billing
In the world of medical billing, there is a sub domain all to itself. It is called enteral nutrition. Once upon a time, this was something that would have never been considered to be billable, which is part of the reason that this particular sub domain has its very own CMN. To understand how the CMN works, we first have to know a little something about enteral nutrition itself and what it is.In modern times, it has been determined that there are people who are ill because they don't get the right kind of nutrition. Years ago, we weren't so health conscious. The 60s saw the days of white bread and preservatives and nobody even knew what the word fiber stood for. Health food stores were the exception rather than the norm.

As strategic philanthropy grew, it became more talented and multifaceted, so much so that the term "philanthropy" no longer aptly described it. It had grown to adulthood, now known as "Strategic Corporate Community Involvement". With strategic corporate community involvement, the company uses multiple channels (human and material resources) to achieve multiple goals (marketing and organizational effectiveness) that are aligned with overall corporate strategy.

For example, you might find a clothing company whose executive team has decided to support Race for the Cure. They might choose to do so because market research shows that support for women’s charities is an important determining factor for purchases made by the company's target demographic.

Being a leading company in today's market, they don't stop there. They might go on to decide that in addition to foundation grants to Race for the Cure, the company will match employee contributions up to a certain dollar amount. This might also be supplemented by paid time off for employees to volunteer on race day. On top of this, you might find that Human Resources is leveraging the event to develop the communications and teamwork skills of the participating employees.

These tactics may be aimed at engaging employees on an emotional level in mutual support of a worthy goal, creating a halo effect that enhances morale and support for the company, thus increasing productivity and retention. It also spills over into recruitment, since roughly eight out of every ten recruits is looking for socially engaged companies. Finally, with the skill development dimension added in, you see that volunteering is also leveraged to improve employee job performance.

Whether it is skill development, employee morale and engagement, employee recruitment and retention, market share, or public goodwill, the purpose of corporate giving is a far cry from what it was in 1953. And, as Strategic Corporate Community Involvement gets older, stronger and even more sophisticated, the charming but woefully inefficient Corporate Charity will fade away and die – killed by a younger, more vibrant, and more effective younger brother.

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I also provide the client with the alternatives to Reverse Merger, such as Regulation D Offering, Direct Public Offering and private placement.

What makes a company successful over the long, long term? What characterizes the service relationship between companies and customers who do business together for decades, even generations? How can your company stay close to your ...

Strategic thinking is the only method that works if you are going to grow your business. Developing procedures and an operations manual is part of that process. This article talks about three (of many) things you can do that will move your business to the next level where you can earn more and work less. These three points will be - create an operations manual, start creating procedures and procedure-making made fast.

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