Tags |
|
|
Links |
|
|
Add You - Are You A Brand Or A Commodity?
Employment agencies play a great role in providing job seekers a challenging new career, or a company looking for experienced staffing professional with talented candidates. The agencies are capable enough to provide a combination of specialized practices with ideal staffing specialists and innovative recruiting techniques.The employment agencies of the city
(2) Your marketing focuses on this uniqueness.
(3) You're known among your ideal clients for this uniqueness.
(4) All your marketing supports this uniqueness and has a definitive look and
As we go through today’s business cycles of ups and downs, it will not be uncommon for us to experience a layoff or job loss for one reason or another. When a job is loss, it is much like any other loss we experience in our life, (1) an ending, followed by (2) a period of confusion and distress, leading to (3) a new beginning. We feel this sense of loss because ov
The dictionary defines it as follows: A distinguishing symbol, mark, logo, name, word, sentence, or a combination of these items that companies use to distinguish their product from others in the market.
Further, it goes on to say once a brand has created positive sentiment among its target audience, the business is said to have built "brand equity." Some examples of businesses with brand equity are Microsoft and Coca-Cola.
So, then, what is a commodity?
According to the dictionary it's any bulk good traded on an exchange or in the cash market. If it's a product or service it means it's not distinguishable from any other product or service in its category.
Commodities are usually bought and sold based on price. Meaning if you've got the lowest price you get the sale and if you don't, you don't.
So let me ask you a question ... Are you and your business a brand or a commodity?
Take my quick Brand Quiz to find out.
If you answer yes to these 5 questions, odds are you've got a brand.
(1) There is something unique about you or the product or service you offer.
(2) Your marketing focuses on this uniqueness.
(3) You're known among your ideal clients for this uniqueness.
(4) All your marketing supports this uniqueness and has a definitive look and f
1. It is vital to your business successTaking good care of your clients will ensure the success of your business. Taking your eye off the client care ball on the other hand is a sure-fire route to business failure. Your clients are literally the life-blood of your business and if you don’t take good care of them they will go else where before
So, then, what is a commodity?
According to the dictionary it's any bulk good traded on an exchange or in the cash market. If it's a product or service it means it's not distinguishable from any other product or service in its category.
Commodities are usually bought and sold based on price. Meaning if you've got the lowest price you get the sale and if you don't, you don't.
So let me ask you a question ... Are you and your business a brand or a commodity?
Take my quick Brand Quiz to find out.
If you answer yes to these 5 questions, odds are you've got a brand.
(1) There is something unique about you or the product or service you offer.
(2) Your marketing focuses on this uniqueness.
(3) You're known among your ideal clients for this uniqueness.
(4) All your marketing supports this uniqueness and has a definitive look and
I know that many of you want to make things better at your site—make things safer, have your chronically ill patients become much healthier, get home on time from the office consistently, and much more. So, where do you begin?!! I like the answer given by Stephen Covey in “The 7 Habits of Highly Effective People (if you haven’t read it yet, I highly recomm
Commodities are usually bought and sold based on price. Meaning if you've got the lowest price you get the sale and if you don't, you don't.
So let me ask you a question ... Are you and your business a brand or a commodity?
Take my quick Brand Quiz to find out.
If you answer yes to these 5 questions, odds are you've got a brand.
(1) There is something unique about you or the product or service you offer.
(2) Your marketing focuses on this uniqueness.
(3) You're known among your ideal clients for this uniqueness.
(4) All your marketing supports this uniqueness and has a definitive look and
Over the past 25 years I have witnessed many trends, methodologies and conceptual models come and go in the learning industry. But If I had a crystal ball and could look into future, I be willing to bet that feedback will continue to be a big player in the future of performance management. Sadly, for many organizations, 360 feedback got a rocky start. It was not
So let me ask you a question ... Are you and your business a brand or a commodity?
Take my quick Brand Quiz to find out.
If you answer yes to these 5 questions, odds are you've got a brand.
(1) There is something unique about you or the product or service you offer.
(2) Your marketing focuses on this uniqueness.
(3) You're known among your ideal clients for this uniqueness.
(4) All your marketing supports this uniqueness and has a definitive look and
Recently a new client came to me in total frustration. She had been working with another coach who had insisted she focus on offering, and aggressively marketing, only one service. Now she was out of energy, out of money, and couldn't understand why she was failing. A great salesperson in her previous work, she was struggling to sell enough of this one service to su
(2) Your marketing focuses on this uniqueness.
(3) You're known among your ideal clients for this uniqueness.
(4) All your marketing supports this uniqueness and has a definitive look and feel so it's easily recognizable as yours.
(5) You see yourself as a leader and the last thing you want to do is follow the crowd when it comes to marketing.
If you answer yes to these 5 questions, you and your business likely fall into the commodity bucket.
(1) You know you're good at what you do but you haven't identified or created a unique attribute to set you apart from others in your field.
(2) You tend to market yourself using the same language and style as others in your industry.
(3) Your marketing materials are a bit of hodge- podge of looks, colors and personalities.
(4) You've had a tough time crafting a compelling elevator pitch.
(5) You find in competitive situations you only get the sale if your price is the lowest.
If you answered "yes" to the first 5 questions of the Brand Quiz, congratulations! You know it's important to set yourself apart with a clearly defined brand.
If you found yourself answering yes to more of the commodity questions than the brand questions, all is not lost. As they say, the first step
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/28297/addyou-Are-You-A-Brand-Or-A-Commodity.html">Are You A Brand Or A Commodity?</a>
BB link (for phorums):
[url=http://www.addyou.info/article/28297/addyou-Are-You-A-Brand-Or-A-Commodity.html]Are You A Brand Or A Commodity?[/url]
Related Articles:
Career Change Can Be Yours Anytime - But Will You Take The Step?
Work From Home & Earn Money Sleeping!
Innovative Trade Show Booth Lighting
Bookmark it:
|