Add You - Business

Dirty Little Secret of Workers Compensation Insurance
Workers Compensation Insurance agents are paid commission based on the size of your company premium. The bigger the premium you pay the bigger your agent's commission. Your agent may never cause your premium to go up unnecessarily but has he done everything he can to reduce it and reduce his commission?The first workers compensation law was enacted in the United

t or service...

- Why didn't they buy from you?
- Do they feel you are overpriced? Underpriced?
- How did they say you could improve your offer?
- How do they think you could improve your product or service?

What's the Best Time to Collect Customer Information?

The best time to collect this valuable customer information is at the time of purchase (or directly after). The other option is to offer some form of an incentive in exchange for filling out the survey.

What Sort of Incentive Should

Branding, The How's, What's And Why's
Your business brand says a lot about you and your business. If you create a strong brand image, it will elevate you above your peers and provide a good model for your product and service development as well as a sound foundation from which to expand your business. So what is Branding? Many people think that having a logo and maybe a short d

The more you know about your customers, the better you'll understand them. And the better you understand them, the better you'll be able to sell to them.

One of the best ways to collect this information is by creating a quick online survey.

The data you collect from customer surveys can be invaluable to the operation of your business.

Survey results allow you to examine your marketing strategy and ask important questions like:

- Are you promoting the fact that you have a huge product range, when what your customers actually want is extended operating hours?

- Are you promoting your products as technically superior when what your customers really care about its ease-of-use?

- Are you heavily promoting cheap prices when what your customers are more concerned about is customer support?

If you take the time to ask, you'll be surprised at how helpful your customers can be.

To begin with, the two key areas you want to explore are Demographics and Psychographics.

Demographics identify 'Who is your customer?', and Psychographics asks 'Why does your customer buy?'

When collecting demographic information, you're trying to find out what the profile of your ideal customer is. When collecting psychographic information you're trying to determine what motivates your ideal customer to buy.

Here is some of the information you'll want to gather from your customers.

Demographic Questions

- Are they male or female?
- How old are they?
- Are they married, single or divorced?
- What is their average household income?
- Where do they spend the majority of their time online?
- What are their interests?

Psychographic Questions

Of the people who purchased your product or service...

- What do they think of your product or service?
- Why did they buy your product or service?
- What do they like about your product or service?
- What do they dislike about your product or service?
- How do they think you could improve your product or service?

Of the people who didn't purchase your product or service...

- Why didn't they buy from you?
- Do they feel you are overpriced? Underpriced?
- How did they say you could improve your offer?
- How do they think you could improve your product or service?

What's the Best Time to Collect Customer Information?

What Sort of Incentive Should

Toy Ideas
The toy industry suffered a major setback during the recession. Thankfully, it survived but the products coming out of the toy industry of late are quite boring. One wonders where has all the innovation gone? If you have an original idea to sell to the toy industry you will need to go about it the right way or else suffer rejection and frustration.Toy compan

stomers actually want is extended operating hours?

- Are you promoting your products as technically superior when what your customers really care about its ease-of-use?

- Are you heavily promoting cheap prices when what your customers are more concerned about is customer support?

If you take the time to ask, you'll be surprised at how helpful your customers can be.

To begin with, the two key areas you want to explore are Demographics and Psychographics.

Demographics identify 'Who is your customer?', and Psychographics asks 'Why does your customer buy?'

Here is some of the information you'll want to gather from your customers.

Demographic Questions

Psychographic Questions

Of the people who purchased your product or service...

Of the people who didn't purchase your product or service...

- Why didn't they buy from you?
- Do they feel you are overpriced? Underpriced?
- How did they say you could improve your offer?
- How do they think you could improve your product or service?

What's the Best Time to Collect Customer Information?

What Sort of Incentive Should

Why Most CEOs & Entrepreneurs Fail?
Times are tough. The economy is in a constant state of upheaval. Is your company doing better than most? Are you placing greater emphasis on pure performance?If you haven’t maybe it’s time for a serious round of intense corporate soul searching. But do you know how?Business consultant Chet Holmes says that beyond pure financial performance, most com

d Psychographics asks 'Why does your customer buy?'

Here is some of the information you'll want to gather from your customers.

Demographic Questions

Psychographic Questions

Of the people who purchased your product or service...

Of the people who didn't purchase your product or service...

- Why didn't they buy from you?
- Do they feel you are overpriced? Underpriced?
- How did they say you could improve your offer?
- How do they think you could improve your product or service?

What's the Best Time to Collect Customer Information?

What Sort of Incentive Should

Entrepreneurialism: Inspiration or Perspiration
“Opportunity is missed by most people because it is dressed in overalls and looks like work.” - Thomas EdisonThe entrepreneurial spirit is alive and well and seems to be either a growing fad or is perhaps finding a connection with those who have been searching for an outlet for their ideas.The whole notion of being an entrepreneur is essentially the differ

ncome?
- Where do they spend the majority of their time online?
- What are their interests?

Psychographic Questions

Of the people who purchased your product or service...

Of the people who didn't purchase your product or service...

- Why didn't they buy from you?
- Do they feel you are overpriced? Underpriced?
- How did they say you could improve your offer?
- How do they think you could improve your product or service?

What's the Best Time to Collect Customer Information?

What Sort of Incentive Should

Do You Invite People To Sample Your Business?
How can your prospects know if they want what your business offers? How can they know if what you have, is what they need? A great way to let them find out is to offer a sample, a taster, of your products or services.You can do this by sharing your expertise, letting them experience what you offer, or by showing them how you have helped other clients. In fact,

t or service...

- Why didn't they buy from you?
- Do they feel you are overpriced? Underpriced?
- How did they say you could improve your offer?
- How do they think you could improve your product or service?

What's the Best Time to Collect Customer Information?

What Sort of Incentive Should I Offer?

Remember, you'll get a much better response to your email surveys if you offer something of value in exchange for their personal information.

This can be in the form of a:

- Free report
- Prize
- Discount off their next order
- Offer with a high perceived value

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<a href="http://www.addyou.info/article/28245/addyou-Using-Surveys-to-Gather-Valuable-Customer-Data.html">Using Surveys to Gather Valuable Customer Data</a>

BB link (for phorums):
[url=http://www.addyou.info/article/28245/addyou-Using-Surveys-to-Gather-Valuable-Customer-Data.html]Using Surveys to Gather Valuable Customer Data[/url]

Entrepreneurs are often told to be flexible in their approach to business, but often it is imperative that you are NOT flexible. Here's a few examples.

I have notice with hiring a cleaning service for a restaurant there are benefits; the most obvious reason is a cleaner restaurant. Hiring a cleaning service will influence your employees do a better job of cooking and serving your guest. You will be able to hire better employees. Why is this, this makes their job easier, when an employee knows that after their shift ends someone else does the cleaning.

The sex appeal of great market research data often fades after it's presentation because companies don't know what to do with it.

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