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Add You - Small Business Marketing Secrets - Focus Your Efforts for Better ROI
Merriam-Webster’s Online Dictionary defines success as, “the degree or measure of succeeding; favorable or desired outcome; the attainment of wealth, favor, or eminence. Other dictionaries offer
What do I mean by “culturally savvy“? I am not talking about being politically correct, rather I am talking about simply being cognizant that there is a larger cultural impact on how business is conducte
Remember, your goal is to deliver your message as many times to your target market as your budget will allow. You are buying exposure to a certain audience.
The more we are exposed to a message, the more of it we retain. You need to be exposed to a new idea 8 to 15 times (or more) to remember it. Repetition enhances retention.
And, the more channels the message is delivered through, the more believable it is. Diversity delivers credibility.
So, focus and concentrate your advertising by using several media to deliver your message to the same audience. You'll get a better return than if you spend the same amount of money delivering your message fewer times to a larger audience. Lay it on nice and thick rather than spreading it too thin.
I have talked with many people who have complained their advertising is not worth the money it costs. After some discussion I usually learn they bought ads that deliver their message to a large audience once or twice. A typical example might be a direct mail piece that goes to 50,000 households in an area with a 10
Believe it or not, there are plenty of opportunities out there for you to get your written materials free of charge, for free advertising space, and free business advice. For free advertising spa
The more we are exposed to a message, the more of it we retain. You need to be exposed to a new idea 8 to 15 times (or more) to remember it. Repetition enhances retention.
And, the more channels the message is delivered through, the more believable it is. Diversity delivers credibility.
So, focus and concentrate your advertising by using several media to deliver your message to the same audience. You'll get a better return than if you spend the same amount of money delivering your message fewer times to a larger audience. Lay it on nice and thick rather than spreading it too thin.
I have talked with many people who have complained their advertising is not worth the money it costs. After some discussion I usually learn they bought ads that deliver their message to a large audience once or twice. A typical example might be a direct mail piece that goes to 50,000 households in an area with a 10
An exit statement or leaving story helps to protect you from the emotions of a difficult job loss. Even if you left your previous job of your own accord and it was your own decision, you should still mak
So, focus and concentrate your advertising by using several media to deliver your message to the same audience. You'll get a better return than if you spend the same amount of money delivering your message fewer times to a larger audience. Lay it on nice and thick rather than spreading it too thin.
I have talked with many people who have complained their advertising is not worth the money it costs. After some discussion I usually learn they bought ads that deliver their message to a large audience once or twice. A typical example might be a direct mail piece that goes to 50,000 households in an area with a 10
Productivity almost always suffers in times of great change, because employee stress dramatically increases due to the universal fear of the unknown. In these times, communication becomes more import
I have talked with many people who have complained their advertising is not worth the money it costs. After some discussion I usually learn they bought ads that deliver their message to a large audience once or twice. A typical example might be a direct mail piece that goes to 50,000 households in an area with a 10
With all its glitz and glamour, many people believe that working in advertising is all fun and games. Nothing could be father from the truth as advertising agency people are some of the hardest working p
For the same money they could buy different media that delivers their message 10 to 15 times to a smaller audience, maybe in a two mile radius. The smaller market gets more repetition of the message and they see or hear the message from multiple media. It's more likely they remember and believe it.
So, as you plan your marketing, remember to focus. You'll be glad you did.
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