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Add You - The Great Two-Sided Business Card Debate
Airlines sure. But upholstery? Hmmmm…Oil prices can affect a larger part of the economy than is usually thought of. The reality is that a large part of manufacturing (such as plastics) rely on petrochemicals to actually make their products. Upholstery is one of these industries. Many furniture manufacturers are seeing across the board increases in foam costs which are a primary raw material needed in the manufacturing of upholstery fabrics.To some people, it sounds like a repeat of the 1970s. The stock market fluctuations, the lines for gasoline (which, thankfully have abated for no
• Enhance your brand: The back of the card is often the perfect place for graphical treatments and pieces of your Visual Vocabulary.
• Maximize your message: Use the back to add more information about your business. It might not be clear to everyone receiving your card what you offer, so you might try listing that on the back.
And it might not cost that much. Some printers will print a two-sided card for as l
What are transferable job skills? Anything you have done in the past which can be used to enhance your future job experiences are transferable skills. They are the skills and talents you possess which can be employed in an array of work related positions.When you understand how many transferable skills and abilities you have, you are better prepared to market yourself to employers. It’s difficult to explain to others what you are capable of when you haven’t taken the time to figure it out yourself.How do you determine which transferable skills you possess? Make a list of your
One of the most debated points in business card design is whether to print information on just one side of the card or to use both sides. There are many views on this controversy, and here are some that we frequently hear.
The arguments for keeping the back of the card blank are that printing on both sides has the following disadvantages:
• Not having a space to take notes while networking: Many business people use a system of writing notes on the backs of the business cards they receive while networking. They do this to remind themselves of the commitments they made or to later jog their memories about the conversation. Too much printing on the back can make this difficult or impossible. Glossy coatings on the backs of cards can also prevent note writing.
• Rolodexes, business card filing systems, and card scanners: These are widely used in business today, and many models don’t allow for the back of the card to be viewed. For this reason, you should not put vital information on the back, so that the card can still be functional when only one side is visible. Also, if your prospect uses a business card scanner to store business cards, they might not scan both sides.
• Greater printing expense: Printers charge more to print a two-sided card, because of the additional work and ink involved.
• Ink smearing: Some inks are more likely to smear or rub off on neighboring sheets of paper than others; for example, blue Pantone inks are especially prone to this effect. If you do choose a two-sided card with a field of color on the back, then it is best to also varnish or clear-coat the back of the card in order to seal the color in and prevent this. The varnish also adds drying time and expense to the
The arguments for putting information on both sides are that you can use the back to:
• Add more information: If you have a lot of contact information, putting it all on to the front of the card will often make the font too small and the text too dense to read comfortably. Putting some of that information on the back will free up the front of the card and make it look better.
• Make your business card more valuable: By including interesting information like a calendar of events, tip, or quote on the back, you can make your card more likely to be kept. Other things that you can put on the back include coupons, appointment information, or directions to your store or office.
• Enhance your brand: The back of the card is often the perfect place for graphical treatments and pieces of your Visual Vocabulary.
• Maximize your message: Use the back to add more information about your business. It might not be clear to everyone receiving your card what you offer, so you might try listing that on the back.
And it might not cost that much. Some printers will print a two-sided card for as li
If you haven't already seen the latest beverages on your local store shelves, you've been missing out on a profitable opportunity. Once limited to health food stores and fitness supplement retailers, energy drinks are becoming the latest way to quickly and easily make a profit as an Energy Drink Brand, distributor or wholesaler.The industry has grown 700% in the last 5 years and still growing at up to 72% every single year.The energy drink industry is booming because of the current attention to new brands, non-coffee drinkers, health and fitness and the help of Red Bull, Mons
• Rolodexes, business card filing systems, and card scanners: These are widely used in business today, and many models don’t allow for the back of the card to be viewed. For this reason, you should not put vital information on the back, so that the card can still be functional when only one side is visible. Also, if your prospect uses a business card scanner to store business cards, they might not scan both sides.
• Greater printing expense: Printers charge more to print a two-sided card, because of the additional work and ink involved.
• Ink smearing: Some inks are more likely to smear or rub off on neighboring sheets of paper than others; for example, blue Pantone inks are especially prone to this effect. If you do choose a two-sided card with a field of color on the back, then it is best to also varnish or clear-coat the back of the card in order to seal the color in and prevent this. The varnish also adds drying time and expense to the
The arguments for putting information on both sides are that you can use the back to:
• Add more information: If you have a lot of contact information, putting it all on to the front of the card will often make the font too small and the text too dense to read comfortably. Putting some of that information on the back will free up the front of the card and make it look better.
• Make your business card more valuable: By including interesting information like a calendar of events, tip, or quote on the back, you can make your card more likely to be kept. Other things that you can put on the back include coupons, appointment information, or directions to your store or office.
• Enhance your brand: The back of the card is often the perfect place for graphical treatments and pieces of your Visual Vocabulary.
• Maximize your message: Use the back to add more information about your business. It might not be clear to everyone receiving your card what you offer, so you might try listing that on the back.
And it might not cost that much. Some printers will print a two-sided card for as l
Every organization is looking for the holy grail of performance enhancement, that one thing that, if it were changed even slightly, would push the productivity of a company way beyond the current level.Over the years there have been many solutions offered to the performance conundrum, from process improvement and process re-engineering to rightsizing and quality initiatives. All of which have had varying levels of success.One area that is perhaps overlooked when organizations undertake productivity and process improvement programs and that is the behaviors of their employees.
• Greater printing expense: Printers charge more to print a two-sided card, because of the additional work and ink involved.
• Ink smearing: Some inks are more likely to smear or rub off on neighboring sheets of paper than others; for example, blue Pantone inks are especially prone to this effect. If you do choose a two-sided card with a field of color on the back, then it is best to also varnish or clear-coat the back of the card in order to seal the color in and prevent this. The varnish also adds drying time and expense to the
The arguments for putting information on both sides are that you can use the back to:
• Add more information: If you have a lot of contact information, putting it all on to the front of the card will often make the font too small and the text too dense to read comfortably. Putting some of that information on the back will free up the front of the card and make it look better.
• Make your business card more valuable: By including interesting information like a calendar of events, tip, or quote on the back, you can make your card more likely to be kept. Other things that you can put on the back include coupons, appointment information, or directions to your store or office.
• Enhance your brand: The back of the card is often the perfect place for graphical treatments and pieces of your Visual Vocabulary.
• Maximize your message: Use the back to add more information about your business. It might not be clear to everyone receiving your card what you offer, so you might try listing that on the back.
And it might not cost that much. Some printers will print a two-sided card for as l
I worked for 25 years as a Yellow Page consultant along with almost 100 fellow sales people. During that time, I was in the top for most of my tenure, but I can’t say the same for many of my cohorts. I got to see the good, the bad, and the ugly in sales and advice. Most of these people were well-meaning, but many lacked an essential element. They we’re not customer-oriented. Because of various demands that the publisher placed upon them, they were forced to push the latest and greatest Yellow Page product down the throats of the unsuspecting advertisers. This method of selling
The arguments for putting information on both sides are that you can use the back to:
• Add more information: If you have a lot of contact information, putting it all on to the front of the card will often make the font too small and the text too dense to read comfortably. Putting some of that information on the back will free up the front of the card and make it look better.
• Make your business card more valuable: By including interesting information like a calendar of events, tip, or quote on the back, you can make your card more likely to be kept. Other things that you can put on the back include coupons, appointment information, or directions to your store or office.
• Enhance your brand: The back of the card is often the perfect place for graphical treatments and pieces of your Visual Vocabulary.
• Maximize your message: Use the back to add more information about your business. It might not be clear to everyone receiving your card what you offer, so you might try listing that on the back.
And it might not cost that much. Some printers will print a two-sided card for as l
A young man working for a Big Boss made an expensive mistake his first week on the job. At the end of the week the young man cleaned out his desk and packed up his things to leave.The big boss asked, ‘And just what do you think you are doing now?’‘I’m leaving,’ said the young man. ‘I made such an expensive mistake, surely you don’t want me to come back here again next week.’‘Are you kidding?’ exclaimed the Big Boss. ‘I just spent a small fortune educating you. You’d better come back next week and show me what you learned.’(Does this makes sense to you? If so, rea
• Enhance your brand: The back of the card is often the perfect place for graphical treatments and pieces of your Visual Vocabulary.
• Maximize your message: Use the back to add more information about your business. It might not be clear to everyone receiving your card what you offer, so you might try listing that on the back.
And it might not cost that much. Some printers will print a two-sided card for as little as $20 extra per 1000 cards. In that case, the low price for additional “real estate” really makes it worth the cost.
With all of these points in mind, the most effective card for small businesses is often a two-sided card. The next question to address is what to put on the back of the card. We recommend:
• Not putting vital information on the back of the card: Since the back of the card might get hidden or ignored in a filing system, it’s best to put all of the most important information—like your name, logo, phone number, email, and website—on the front of the card. If you have a physical office, you should also make sure that your address is on the front of your card.
So what’s left to put on the back? You could put your tagline, a couple of lines that explain your offerings, a list of your services, or a short testimonial. Or try one of the suggestions from “Make your business card more valuable,” above.
• Try graphics: You can print a field of color, small graphic, or a simple pattern on the back. A card with graphics on the back looks more sophisticated and high-end, and is more memorable as well. If you don’t print in a color that is too dark and you use a solid color field, people will still be able to take notes on the back of the card. Just don’t forget the varnish!
If you use these tips, you’ll be able to maximize the effectiveness of your business card. Your card will go from being just a thing to hand out when you meet someone to being a strong marketing tool.
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