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  • Add You - How To Create An Accurate Client Profile For Your Yoga Studio Business

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    hat she might lose students. So I asked her to describe her ideal student. We went through the processes of imagining a real person. We gave her a
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    Who is the typical person who attends your classes or who buys your products? “Whoever wants to,” you say. “We have all kinds of people.”

    Yes, of course you do. However, there is probably a certain type of person that makes up the majority of your clientele. By knowing this person, you can run your studio to cater more effectively to them. In doing so, you will get more of them, be able to better serve their particular needs, and make more money in the process.

    Here’s an example: One of my clients wasn’t sure if she should raise prices for memberships. She was concerned that she might lose students. So I asked her to describe her ideal student. We went through the processes of imagining a real person. We gave her a n

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    es, of course you do. However, there is probably a certain type of person that makes up the majority of your clientele. By knowing this person, you can run your studio to cater more effectively to them. In doing so, you will get more of them, be able to better serve their particular needs, and make more money in the process.

    Here’s an example: One of my clients wasn’t sure if she should raise prices for memberships. She was concerned that she might lose students. So I asked her to describe her ideal student. We went through the processes of imagining a real person. We gave her a

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    can run your studio to cater more effectively to them. In doing so, you will get more of them, be able to better serve their particular needs, and make more money in the process.

    Here’s an example: One of my clients wasn’t sure if she should raise prices for memberships. She was concerned that she might lose students. So I asked her to describe her ideal student. We went through the processes of imagining a real person. We gave her a

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    Here’s an example: One of my clients wasn’t sure if she should raise prices for memberships. She was concerned that she might lose students. So I asked her to describe her ideal student. We went through the processes of imagining a real person. We gave her a

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    hat she might lose students. So I asked her to describe her ideal student. We went through the processes of imagining a real person. We gave her a name, appearance, decided that she was health conscious, married, a mother of school-age kids, drove a Lexus and regularly had lunch with other holistically-oriented women at an upscale caf?.

    Again, we looked at her original question, “Should I raise my prices?” Now the question seemed to be much easier to answer. The people she was really striving to serve could easily afford the 15% increase she was considering, and in fact, many of them would not even notice it. The result? She implemented the increase and didn’t lose a single student! In fact, her monthly profit increased by o

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