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Add You - Biologically Better Communication: Developing Scientifically More Effective Marketing
How many times have you sat in a conference room listening to your fearless leader drone on about one initiative or another and you wonder who put this bozo in charge? How many times have you walked by the guy who is perched up at his desk gloating over his latest promotion and you think someone put this bozo in charge?Well, you are not alone. Many people who work in organizations where the hierarchy is very organized can pick out quite a few characters who they think would be better off shoveling hay than leading any sort of team. As onlookers we tend to be rather critical of others flaws and in many cases see us much more suited to the job than they are. After all, we went to a better school, had a better internship, have worked here longer, and are all around a more likable
Although it is said that 95% of companies suffer from employee theft, it is probably closer to 100%. Serious theft, however, is a different thing entirely. There is a world of difference between the theft of a few pens and the steady depletion of stock through organized crime within a large organization. This sort of employee theft is estimated as causing over 30% of all company bankruptcies, and many companies are in desperate need of a means of controlling it.The first action a company must take is to clarify to employees the penalty for employee theft. At the very least, immediate suspension pending investigation must be stated as the initial step. The matter should then put into the hands of your lawyers, and the law processes should be allowed to proceed. You should not dismiss a
Think different. Just do it. It’s the economy, stupid.
These are not just cute tag lines meant as a punch line to a piece of advertising. They are well crafted statements able to stir the emotions of consumers and make an unknown Arkansas governor president of the United States. Other companies and presidential candidates have tried to rally people to choose them, but it is always the simple messages that are better able to cut through the clutter and mobilize people. And the reason so few words can yield so much power is not about slick marketing but rather firmly grounded in the inner workings of the human brain.
The brain is divided into three areas: The so called “reptilian brain,” the Limbic Brain and the Neocortex.
The “reptilian brain” is singly focused on survival: hunger, fight-or-flight, etc. Although it can respond to words, it is a non-verbal part of the brain and functions on a purely visceral level. The reptilian brain has no ba
Everyone dreams of working from home. Nowadays, with the booming popularity of the Internet and computers, it's become a little easier to realize that dream. Opportunities abound to make real money without leaving the shelter of your own house. What's more, many work-from-home jobs require a minimum of effort on your part. But the situation is definitely "Worker Beware." The truth is, many Internet businesses don't deliver what they promise. While they're not exactly scams, what they don't tell you is the multiple steps involved in actually making income. Often, the money has to travel through several levels of a pyramid before it reaches you- and if it gets there at all, it's certainly not the thousands that you were promised. At other times, you may be able to make a lot
The brain is divided into three areas: The so called “reptilian brain,” the Limbic Brain and the Neocortex.
The “reptilian brain” is singly focused on survival: hunger, fight-or-flight, etc. Although it can respond to words, it is a non-verbal part of the brain and functions on a purely visceral level. The reptilian brain has no b
Many work environments now are open plan, with only a few senior managers having offices of their own. This style of work can have great benefits for team building – fostering cooperation and collaboration and can be wonderful for developing the social aspects of teams, but on the flipside, it can drive some people crazy and be damaging to productivity. Most open plan offices require large numbers of people to learn to work together in very close proximity, which can present challenges, particularly relating to how we manage the physical environment, the noise and the constant interruptions. Share some of these strategies with your teammates to help you achieve a working environment where everyone is respectful of the needs and space occupied by others.Keep it down! It’s easy to
The brain is divided into three areas: The so called “reptilian brain,” the Limbic Brain and the Neocortex.
The “reptilian brain” is singly focused on survival: hunger, fight-or-flight, etc. Although it can respond to words, it is a non-verbal part of the brain and functions on a purely visceral level. The reptilian brain has no b
Imagine being supported in your business by a team that were reliable, competent, communicated effectively with clients and colleagues, had heaps of initiative and a great attitude.No, this is not a pipe dream. It can happen for you. However it takes an investment of time and energy on your part to create a strong, supportive and valuable team…It doesn’t happen by osmosis.In many of my public workshops on How to Have Less Mess, Less Stress and More Success we often have disgruntled employees attend. It’s not that they don’t want to be at the presentation, in fact they gain heaps of benefit from being there. They are frustrated in their workplaces because their bosses in many instances do not care or look after their people.Many employers think it’s good enough to provide you w
The brain is divided into three areas: The so called “reptilian brain,” the Limbic Brain and the Neocortex.
The “reptilian brain” is singly focused on survival: hunger, fight-or-flight, etc. Although it can respond to words, it is a non-verbal part of the brain and functions on a purely visceral level. The reptilian brain has no b
Myth: You can save time. There is no way you can bank unused hours. Each hour gets spent. Time is the most democratic of resources. Everyone is given the same amount every day. Since every minute is nonrenewable, all that matters is how you are using your time this minute.You might recognize these two colleagues who started work in the same department at the same time.Meet John:He is the last one to turn in work on a group project.He can take days to respond to messages.He surrounds himself with stacks of papers on every available surface.He stays late at least three days a week.His family has not had dinner with him in the last month.He complains about the amount of work h
The next level is the Neocortex, or rational brain. This area of the brain is responsible for complex thought. Responsible for language, the neocortex is activated when we weigh facts and logic. The neocortex can process vast amounts of information, but it generally also requires time to do so.
It is the Limbic Brain, the middle level, that has been so valuable to Apple Computers, Nike, Bill Clinton and others who know how to tickle it and influence human behavior. The Limbic Brain, often also called the “mammalian brain,” is solely responsible for human emotions and feelings: love, flirtation, desire, fear, etc.
Most of us consider ourselves rational beings. We like to think we make our decisions based solely on analytical thought. Not so. According to respected Los Angeles psychiatri
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