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Add You - How To Get Your Competition To Refer Business To You
In parts 1 & 2 of this article series, we described the staging area of a data warehouse architecture and the presentation area according to the Kimball approach. In the present article we shall describe the presentation area of the data warehouse, according to the Inmon approach.The Inmon approach (mar
Most people will work hard for money if properly motivated. Though it may help, more money is not the key to making your employees more passionate. It is a myth to think that you do not need passion if only you have good staff and pay them well. It helps to have good people and to pay them well. However,
But is this possible? Will a competitor, in any case, refer business to you? A competitor would, in certain situations.
The best way to show this is with an example.
A few years back I was an insurance broker working for a brokerage that specialized in providing auto insurance for "high risk" drivers; that is, a driver that has had trouble with traffic violations, convictions, accidents, or insurance cancellations. This is a market segment that the majority of insurance brokers, at least 90 percent of them, don’t want to insure. There is a stigma about bad drivers. They are considered bad clients. Most insurance brokers were dying to come up with an excuse to get rid of these types of clients.
Another firm's "bad client" was our firm's "great client." It is what we specialized in. So, the owner of our insurance brokerage sent out a letter introducing ourselves and what we do to 500 other brokerages in the Toronto area (we were a Toronto-based brokerage). The letter stated that we would take on any of the "bad d
When I started my internet business three months ago by joining the pluginprofitsite I was not aware of the fact which kind of a huge global market I had tapped into.Fighting the overall common information overload of a newbie and trying to stay focussed I learned as much as I possibly could to be able to get t
The best way to show this is with an example.
A few years back I was an insurance broker working for a brokerage that specialized in providing auto insurance for "high risk" drivers; that is, a driver that has had trouble with traffic violations, convictions, accidents, or insurance cancellations. This is a market segment that the majority of insurance brokers, at least 90 percent of them, don’t want to insure. There is a stigma about bad drivers. They are considered bad clients. Most insurance brokers were dying to come up with an excuse to get rid of these types of clients.
Another firm's "bad client" was our firm's "great client." It is what we specialized in. So, the owner of our insurance brokerage sent out a letter introducing ourselves and what we do to 500 other brokerages in the Toronto area (we were a Toronto-based brokerage). The letter stated that we would take on any of the "bad
Performance appraisal is one of the popular concepts among the multinational and local companies. The concept has been defined by DeVries et al., (1981) as the process which allows firms to measure and consequently evaluate an employee’s achievements and behavior over a certain period of time. The basic purpose
Another firm's "bad client" was our firm's "great client." It is what we specialized in. So, the owner of our insurance brokerage sent out a letter introducing ourselves and what we do to 500 other brokerages in the Toronto area (we were a Toronto-based brokerage). The letter stated that we would take on any of the "bad
In certain places where there is a high volume of visitors, especially tourist destinations like Cancun, Mexico, it can be expected that a large number of hotels and other forms of accommodations are located there. A person who wishes to work in the hotel industry would do well to start in these places, as the
Another firm's "bad client" was our firm's "great client." It is what we specialized in. So, the owner of our insurance brokerage sent out a letter introducing ourselves and what we do to 500 other brokerages in the Toronto area (we were a Toronto-based brokerage). The letter stated that we would take on any of the "bad
We realize choosing a marketing consultant can be a tough decision to make. We also realize that making the wrong choice can cost your business a lot of extra money! Because of this, we have outlined a few key areas to consider when selecting a new consultant or a consulting company. To assist you in your selec
The letter was a huge success. It was a bigger success than you can imagine. Other insurance brokers were relieved to have a place to refer "bad business" to (it was not bad business to us). It was so much easier for them to give these types of clients a referral than to try to avoid them. And, you know why else it was a huge success? It was virtually free advertising. The cost was a few dollars for 500 sheets of paper, envelopes, and stamps. A series of radio, television, internet, and yellow pages ads would not have come close to the effectiveness that this small mailing campaign generated. It was like we instantly had a sales force of 500 brokerages generating new business for us.
So, do you still believe that a business competitor will not refer business to you? They would, and they will; you just need to find the appropriate si
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