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The Pareto-Principle and ... Benchmarking
The pareto-principle or the 80/20-rule was born after observations of Mr Pareto that many things in life were unequally distributed.A famous example was “that 20 percent of the people owned 80 percent of the wealth.”This rule is very powerful because you can use it in many areas. One example is when dealing with projects; you know that 80 percent of the work is caused by the (last) details

ment

• Timely Invoicing
• Correct parts delivered
• Freight charges (acceptable or within reasonable limits)
• Parts interpretation, accuracy and timeliness (called back asap, kept informed if difficulties arise)

Service Department

• Was the service work done as quoted and on time
• Customer kept informed
• Were additional rep

Ten Important Ingredients For Your Strategic Marketing Plan
Strategic thinking is very important in developing an effective marketing plan for your business. You need to think about a compelling Unique Selling Proposition (USP); an effective positioning statement; and a strategic integrated marketing communications approach. Writing a Strategic Marketing Plan is about understanding the needs and desires of your customers and clients, and showing them how your p

Market Share

One of the key elements for building market share is by use of “Touchpoints”. Touchpoints are the interaction between your organization and the customer. They can be in the form of face to face calls, phone interaction, website interaction, e-mails, newsletters, mailers, brochures, etc. And most importantly, do not forget the appearance of your facility and the professionalism of your employees! From these touchpoints, customers form their perceptions of your business from their cumulative experiences. And basis these touchpoints, hopefully good ones, they will decide to do business with your company.

IMPORTANT NOTE: DO NOT RELY SOLELY ON BRAND RECOGNITION (Customers are becoming savvier on value proposition, if you are higher priced, make sure you are ready to justify why! “Customer-Focused Value Proposition benefits that the customer seeks and values” This needs to be done upfront not while trying to save an order!)

Generic comments

• Customers are much harder to gain than keep, so make sure you prioritize keeping your existing customer’s happy and find new ones (see comment below with the benefits of an existing customer)
• Are you there (available) when there is no sale involved?
• General departmental mailers (flavor of the month)
• Voice mail (minimize as much as practical, everybody hates voice mail in lieu of a real person to talk to!)

Some examples of touchpoints are:

Parts Department

Service Department

• Was the service work done as quoted and on time
• Customer kept informed
• Were additional rep

Online Advertizing Techniques That Build Profits
Creating a Marketing Strategy that promotes your business through various venues of Online Advertizing Techniques that Build Profits is all part of a Powerful Ad Campaign.Banner and Link ExchangesProbably the most popular business building technique on the internet is STILL banner and link exchanges. Small businesses rely on them to share their business services among a ne

cility and the professionalism of your employees! From these touchpoints, customers form their perceptions of your business from their cumulative experiences. And basis these touchpoints, hopefully good ones, they will decide to do business with your company.

Generic comments

Some examples of touchpoints are:

Parts Department

Service Department

• Was the service work done as quoted and on time
• Customer kept informed
• Were additional rep

Tips on Book Keeping and Reporting on the Club Financial Affairs
Annually a report must be presented to the members on the clubs money affairs and financial position. The form of the report presented will depend on the size of the club and the volume of its activities. In the case of a club with a few members, and of which all transactions are for cash, a statement of receipts and payments will be sufficient, but in the case of a big club an income and expenditure st

osition, if you are higher priced, make sure you are ready to justify why! “Customer-Focused Value Proposition benefits that the customer seeks and values” This needs to be done upfront not while trying to save an order!)

Generic comments

Some examples of touchpoints are:

Parts Department

Service Department

• Was the service work done as quoted and on time
• Customer kept informed
• Were additional rep

Time-Out
When young children misbehave, many parents, teachers and caregivers insist on a time-out. Think how much better your workplace would be if you initiated the same approach. No, not for your boss or coworkers, but for yourself.It's hard to be amenable to reason or hear a contrary point of view when we're stubbornly clinging to our position. It's hard to hear a new idea when the change that's being

nd new ones (see comment below with the benefits of an existing customer)
• Are you there (available) when there is no sale involved?
• General departmental mailers (flavor of the month)
• Voice mail (minimize as much as practical, everybody hates voice mail in lieu of a real person to talk to!)

Some examples of touchpoints are:

Parts Department

Service Department

• Was the service work done as quoted and on time
• Customer kept informed
• Were additional rep

Fiduciary Duty?
Does your State mortgage originator licensing regulations say you have a "Fiduciary Duty" to your customers? Or does it say "you must provide the consumer with a reasonable, tangible net benefit" from a loan you provide? Both of these may soon be nationally mandated requirements if Congress has anything to say about it.The House of Representatives pulled no punches on Tuesday at its hearing on su

ment

Service Department

• Was the service work done as quoted and on time
• Customer kept informed
• Were additional repairs pre approved, authorized & explained adequately
• Offer upgrades and improvements during other work, minimizes down time and a good upsell (Supersize your order – do you want fries with that)
• Follow-up phone call on the adequacy of work performed

Rental Department

• Equipment availability
• Equipment properly maintained (mechanically & appearance)
• Timely Invoicing
• Product rented meets their needs
• Freight charges (acceptable or within reasonable limits)

Sales Department

• Newsletter mailers (informational, may combine and use promotional selling of parts and/or service)
• Face to Face calls
• Phone interaction

Administrative

• Informational mailings (use library of 12-24 topics, 1 per month) mail, fax or handouts
• Customer satisfaction surveys need to be part of the routine and issues taken care of at the proper level immediately

As you can see by the numerous examples above, there is a number of different ways to “touch” your customer and all of them are important. Consistent communication channels cannot be stressed enough. Most of the subject matter above has been derived from experience (school of hard knocks), different seminars I have attended and numerous business topic readings.

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Many of us are afraid of losing their jobs. But what should we do if it has happened? Psychologists advise not to fall into depression, but to work out the plan of further actions. The plan depends on the aims you set for yourself. Having lost their job most people try to return into their business sphere or make their living with every possible job.

The author outlines the 5 C's that are necessary to have a successful career or entrepreneurial endeavor. She uses as a metaphor the five lands in Italy known as the Cinque Terre, providing a vivid picture of what it takes to achieve your dreams.

CD business card is a relatively new concept. It is basically an electronic version of your business card and can be used for a variety of purposes. There are basically two ways you can get your own CD business card. You can either do it yourself or use CD business card duplication.

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