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Add You - Follow Your Strategy
If you have ever worked for your company's marketing department, you will know the importance of keeping your clients' goodwill. Keeping clients happy is a time-honored strategy, and no one is better at this than corporate America. In fact, giving promotional items, or things with your company's name on it, is considered part of a marketing plan.So, what is the best present to give to clients?Try pocket watches. A good present is one that has combines utility with physical beauty in equal measures. No executive gift is as elegant and tasteful as pocket watches. Not only is it useful, it is historically significant, t
1. Understand the difference between strategy, tactic, and action steps. For example, driving new business through networking is a strategy. Putting together your own networking group or attending meetings of other groups are tactics. Making a list of local groups, developing a good Audio Business Card™, writing a “pleasure meeting you” card or sending out an article or audio CD afterwards are all action steps.
2. Develop clear objectives. What exactly do you want to accomplish? Identify your goals, time-frames, investment of time and ma
When companies engage the services of a call center for their answering service needs, there are a number of things they should consider before signing with a call center. These include looking at a number of things, like the contract being offered by the call center, and checking out the references that call centers provide. However, doing so does not ensure that the call center is reliable because the reliability of a call center is measured using a different set of criteria, which involve looking at the actual operations of the call center. The good news is that there are a number ways companies can assess a call center's rel
Remember Alice in the Wonderland facing a fork in the road and asking the Cheshire Cat for directions? More importantly remember the cat’s answer? “If you don’t know where you are going what doesn’t matter which road you take?” I call this lack of clarity and not having a master marketing action plan a “hop and drop” strategy.
Have you ever seen a rabbit running away? Those creatures can’t seem to run straight. They change directions with every hop! What does this have to do with your business? See if this sounds familiar:
Monday you read an article about attracting more clients with info-products. So off you go, spending most of the day brainstorming ideas and planning your first ebook or audio CD.
Tuesday you remember that submitting articles is a great way to build visibility. After a few hours of searching the net you’ve got a great list of article submission sites. Now you are ready to write your first few articles. But it’s late in the day so you set your intentions to start fresh the next morning.
Wednesday you wake up with a brilliant idea to put together a new training program. Oh, this is going to be so great! People will be lining up to sign up. Maybe you could sell a license to others who could teach it. Yep! Easy money. You can already taste it. So you get busy developing a curriculum for your program, but mid-day you realize it going to take a bit more effort than you initially thought...
Thursday and Friday don’t look much different. A whole week of perfect “hop and drop” and at the end you’ve accomplished… NOTHING! NADA! ZIP! Even though each of the tasks you began could have paid off handsomely if you stayed with it long enough, all you’ve got is a bunch of started projects, a lot frustration, feeling overwhelmed, and a massive headache!
Fortunately, outlining and following a master strategy before jumping into action can save you from wasting time and effort, and eliminate of lot of frustration. Here are a few tips to get you started:
1. Understand the difference between strategy, tactic, and action steps. For example, driving new business through networking is a strategy. Putting together your own networking group or attending meetings of other groups are tactics. Making a list of local groups, developing a good Audio Business Card™, writing a “pleasure meeting you” card or sending out an article or audio CD afterwards are all action steps.
2. Develop clear objectives. What exactly do you want to accomplish? Identify your goals, time-frames, investment of time and man
Decision support systems are usually based on the development of Data Warehouse infrastructures. A data warehouse (hereafter DW) architecture has two major areas: the staging area and the presentation area. In this article we present the staging area. The sources from which data shall be systematically extracted, in order to be loaded in the DW, are determined. The database schema documentation of these sources, is reviewed in order to design the data extraction logic. Documentation quality of the data structures of these sources, influences the degree of difficulty in designing the data extraction logic. Data extracted are loade
Have you ever seen a rabbit running away? Those creatures can’t seem to run straight. They change directions with every hop! What does this have to do with your business? See if this sounds familiar:
Monday you read an article about attracting more clients with info-products. So off you go, spending most of the day brainstorming ideas and planning your first ebook or audio CD.
Tuesday you remember that submitting articles is a great way to build visibility. After a few hours of searching the net you’ve got a great list of article submission sites. Now you are ready to write your first few articles. But it’s late in the day so you set your intentions to start fresh the next morning.
Wednesday you wake up with a brilliant idea to put together a new training program. Oh, this is going to be so great! People will be lining up to sign up. Maybe you could sell a license to others who could teach it. Yep! Easy money. You can already taste it. So you get busy developing a curriculum for your program, but mid-day you realize it going to take a bit more effort than you initially thought...
Thursday and Friday don’t look much different. A whole week of perfect “hop and drop” and at the end you’ve accomplished… NOTHING! NADA! ZIP! Even though each of the tasks you began could have paid off handsomely if you stayed with it long enough, all you’ve got is a bunch of started projects, a lot frustration, feeling overwhelmed, and a massive headache!
Fortunately, outlining and following a master strategy before jumping into action can save you from wasting time and effort, and eliminate of lot of frustration. Here are a few tips to get you started:
1. Understand the difference between strategy, tactic, and action steps. For example, driving new business through networking is a strategy. Putting together your own networking group or attending meetings of other groups are tactics. Making a list of local groups, developing a good Audio Business Card™, writing a “pleasure meeting you” card or sending out an article or audio CD afterwards are all action steps.
2. Develop clear objectives. What exactly do you want to accomplish? Identify your goals, time-frames, investment of time and ma
Article marketing is one of the best ways to optimize your website, create new sales leads, and to garner new publicity. The really good news is that it is free and easy (OK, it does take some time and a few brain cells).If you are not familiar with article marketing, it is the process of writing short (250-500 word) feature articles for the web that are posted on internet magazines, commonly called e-zines. You may recall doing a search when you entered in some key words on a subject of interest and found these informative articles written by subject matter experts. At the end of the article was a byline with the author’s
Wednesday you wake up with a brilliant idea to put together a new training program. Oh, this is going to be so great! People will be lining up to sign up. Maybe you could sell a license to others who could teach it. Yep! Easy money. You can already taste it. So you get busy developing a curriculum for your program, but mid-day you realize it going to take a bit more effort than you initially thought...
Thursday and Friday don’t look much different. A whole week of perfect “hop and drop” and at the end you’ve accomplished… NOTHING! NADA! ZIP! Even though each of the tasks you began could have paid off handsomely if you stayed with it long enough, all you’ve got is a bunch of started projects, a lot frustration, feeling overwhelmed, and a massive headache!
Fortunately, outlining and following a master strategy before jumping into action can save you from wasting time and effort, and eliminate of lot of frustration. Here are a few tips to get you started:
1. Understand the difference between strategy, tactic, and action steps. For example, driving new business through networking is a strategy. Putting together your own networking group or attending meetings of other groups are tactics. Making a list of local groups, developing a good Audio Business Card™, writing a “pleasure meeting you” card or sending out an article or audio CD afterwards are all action steps.
2. Develop clear objectives. What exactly do you want to accomplish? Identify your goals, time-frames, investment of time and ma
With today’s rising fuel costs everything just seems to get a little more expensive every day. When you own a business you know that every penny saved can help. Cleaning supplies and cleaning services can eat a big chunk out of your bottom line but there are things you can do to save up to 50% on these types of expenses. Having your facilities cleaned and having to stock your bathrooms with toilet paper and soap are a necessity but there are ways to save hundreds if not thousands of dollars each year on commercial cleaning and cleaning supplies.If you use a cleaning company and your facility is under the size of a footba
Thursday and Friday don’t look much different. A whole week of perfect “hop and drop” and at the end you’ve accomplished… NOTHING! NADA! ZIP! Even though each of the tasks you began could have paid off handsomely if you stayed with it long enough, all you’ve got is a bunch of started projects, a lot frustration, feeling overwhelmed, and a massive headache!
Fortunately, outlining and following a master strategy before jumping into action can save you from wasting time and effort, and eliminate of lot of frustration. Here are a few tips to get you started:
1. Understand the difference between strategy, tactic, and action steps. For example, driving new business through networking is a strategy. Putting together your own networking group or attending meetings of other groups are tactics. Making a list of local groups, developing a good Audio Business Card™, writing a “pleasure meeting you” card or sending out an article or audio CD afterwards are all action steps.
2. Develop clear objectives. What exactly do you want to accomplish? Identify your goals, time-frames, investment of time and ma
This report will reveal a classic formula for writing rivet pulling classified ads that will skyrocket your sales.It assumes you have a basic understanding of where and how classified ads should be used for best results.But just in case, here are two hard and fast No-No's that many people ignore every day:1-Never use Classified ads to sell things for money!There simply is not enough space in which to justify the cost, no matter how minimal.2-Classified ads should not be about you, your company or your product!Apple Widget, the finest widget made. Trustworthy and Honest American Craftsmansh
1. Understand the difference between strategy, tactic, and action steps. For example, driving new business through networking is a strategy. Putting together your own networking group or attending meetings of other groups are tactics. Making a list of local groups, developing a good Audio Business Card™, writing a “pleasure meeting you” card or sending out an article or audio CD afterwards are all action steps.
2. Develop clear objectives. What exactly do you want to accomplish? Identify your goals, time-frames, investment of time and many required to implement your strategy, and the implementation model you’ll follow. Calculate your possible maximum and minimum return on investment of time, money and effort. These are all critical elements and skipping just one of them may take you on a never-ending chase after a white elephant!
For example, one simple exercise I reveal in my Marketing Action Plan reveals if your existing model can even support your desired financial results. Most people never stop to take a look at this and end up beating their heads against the wall – wondering why they can’t generate better results.
3. Identify your implementation tactics. There are thousands of things you could be doing right now. You probably already have more ideas than you can implement. That’s why you often end up overwhelmed. Make a list of things you could be doing, than select your top three to five things and IMPLEMENT THEM COMPLETELY - ONE AT A TIME!
OK, STOP HERE for a moment and re-read this last sentence. Read it a few times until it sinks in how vital it is to your success. FINISH ONE THING AT A TIME!
4. Take action. One mediocre and poorly implemented idea is better than 100 brilliant ideas still locked in your head! Implementation beats perfection any day of the week.
Based on your desired results identify specific action steps that will be most effective in achieving your goals. Look for activities that will bring the biggest payoff for the least amount of effort. Start small and focus on quick implementation and completion!
5. Set milestones and measure your progress. How will you know you are getting closer to your goal? How will you know you are there when you arrive?
In your plan identify ways to measure your progress then check the reality against your plan at least weekly. If you are not moving forward as fast as planned – go back and re-evaluate your tactics and action steps. Then refocus on taking the right action again.
So stop this “hop and drop” nonsense. Tell the Cheshire Cat to “go pound sand”, and quickly get the results you want following your own personal marketing action plan.
© 2006 Marketing Mentors. All Rights Reserved.
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What Your Yellow Page Ad is Missing (Part 3 of 5)
Ingredients of Small Business Marketing
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