Value plus Trust over Time.

(As a side note, that photographer who almost stumped me with her question ended up being one of my favorite clients of all time, a RAVING fan and a consistent referral source of new clients to my practice. She’s also become one of the best and most diligent marketers I’ve seen, and she markets consistently, not just when she needs clients. She GOT it.)

YOUR ASSIGNMENT

So, now that we’ve gotten away from any semblance of you chasing business and looking too eager, what would you say if someone asked YOU that Ultimate Incongruity question?

Here’s what I say:

• “I market consistently because I know that if you don’t market consisten
  Why Businesses Succeed
  Other business authors discuss why businesses fail. I prefer to focus on the positive: businesses that thrive and why they become successful.Celebrating Success! Fourteen Ways to a Successful Company discussed the fourteen principles that successful companies implement. The book is the result of interviewing–in detail–nearly 50 successful Northeast Ohio companies, talking with hundreds of other companies, and testing the results with clients.There is not enough room in this article to discuss all fourteen attributes, so I will fo
  Have you ever felt strange about marketing your services for fear of people thinking you weren’t successful enough or good enough at what you do? I was reading a transcript of marketer Dan Kennedy’s Coaching and Consulting Business Boot Camp this past week at the beach and I came across a section about the fine line between the need for marketing and not wanting to look like you NEED business.

  It struck a cord with me because I remember being stumped a few years ago, when a photographer I met at a networking function asked me, “So, if you’re such a marketing expert and you help people attract all the clients they need, what are you doing here at a networking group each week?” I didn’t know what to say at first. Never had it been posed to me that way.

  But then I started thinking about it all and I realized that I always have clients, because I’m always marketing. I feel comfortable knowing that marketing is part of my business, a large part of it. It doesn’t matter what you DO for a living, your primary job is marketing and your “skill” is whatever else you do to get paid by clients.

  So, if you’re a consultant, you’re not really a consultant, you’re a marketer who consults. If you’re an interior designer, you’re not really an interior designer, you’re a marketer who happens to help clients decorate their homes. And so on and so forth.

  Until a client of mine really GETS that, they always put marketing on the back burner, and as a result of not making marketing a priority in the past, they’ve gotten lackluster, mediocre results. But when they realize that their MAIN job is marketing, then they just accept that that’s what you do and start to do it well. Alternatively, they can just go back to the corporate world and get a paycheck again while having someone else breathe down their neck. (Ouch!)

  But I think the fine line we talked about between looking successful enough not to market and needing to market is really about CHASING clients. It’s like anything in life: if someone is TOO eager about something, you start questioning their motives. Here’s the line I read in that seminar transcript:

  The Ultimate Incongruity: “If you’re so good, why are you so available?...let alone chasing business???”

  The first key is that you never CHASE business. It’s just too cheesy and it doesn’t make people want to work with you. If you seem like you need them more than they need you, then you’re in trouble.

  However, if you follow the Client Attraction System™ or are a client of mine, you know that it’s about creating value, trust, believability, and credibility over the long haul. It’s about establishing yourself as a problem solver to your ideal clients and their biggest problems. It’s about creating a RELATIONSHIP so that clients naturally come to YOU and no one else, WHEN they’re ready. It’s never about chasing clients or strong-arming them to sign up with you. Here’s the formula:

  Value plus Trust over Time.

  (As a side note, that photographer who almost stumped me with her question ended up being one of my favorite clients of all time, a RAVING fan and a consistent referral source of new clients to my practice. She’s also become one of the best and most diligent marketers I’ve seen, and she markets consistently, not just when she needs clients. She GOT it.)

  YOUR ASSIGNMENT

  So, now that we’ve gotten away from any semblance of you chasing business and looking too eager, what would you say if someone asked YOU that Ultimate Incongruity question?

  Here’s what I say:

  • “I market consistently because I know that if you don’t market consisten
    The Five Biggest Mistakes an HR Professional Can Make... From the Client's Perspective
    A number of years back I was in a meeting with two HR representatives at my company. They were explaining to me how the HR organization wanted to be more "strategic" with its clients and how they wanted to help us with annual resource planning. At the time, our biggest problem was filling open positions with qualified candidates; a number of key positions had been open for months with no qualified candidates in the hiring pipeline. When I asked the HR reps about how they were going to help with this problem, they both told me that they did
    it been posed to me that way.

    But then I started thinking about it all and I realized that I always have clients, because I’m always marketing. I feel comfortable knowing that marketing is part of my business, a large part of it. It doesn’t matter what you DO for a living, your primary job is marketing and your “skill” is whatever else you do to get paid by clients.

    So, if you’re a consultant, you’re not really a consultant, you’re a marketer who consults. If you’re an interior designer, you’re not really an interior designer, you’re a marketer who happens to help clients decorate their homes. And so on and so forth.

    Until a client of mine really GETS that, they always put marketing on the back burner, and as a result of not making marketing a priority in the past, they’ve gotten lackluster, mediocre results. But when they realize that their MAIN job is marketing, then they just accept that that’s what you do and start to do it well. Alternatively, they can just go back to the corporate world and get a paycheck again while having someone else breathe down their neck. (Ouch!)

    But I think the fine line we talked about between looking successful enough not to market and needing to market is really about CHASING clients. It’s like anything in life: if someone is TOO eager about something, you start questioning their motives. Here’s the line I read in that seminar transcript:

    The Ultimate Incongruity: “If you’re so good, why are you so available?...let alone chasing business???”

    The first key is that you never CHASE business. It’s just too cheesy and it doesn’t make people want to work with you. If you seem like you need them more than they need you, then you’re in trouble.

    However, if you follow the Client Attraction System™ or are a client of mine, you know that it’s about creating value, trust, believability, and credibility over the long haul. It’s about establishing yourself as a problem solver to your ideal clients and their biggest problems. It’s about creating a RELATIONSHIP so that clients naturally come to YOU and no one else, WHEN they’re ready. It’s never about chasing clients or strong-arming them to sign up with you. Here’s the formula:

    Value plus Trust over Time.

    (As a side note, that photographer who almost stumped me with her question ended up being one of my favorite clients of all time, a RAVING fan and a consistent referral source of new clients to my practice. She’s also become one of the best and most diligent marketers I’ve seen, and she markets consistently, not just when she needs clients. She GOT it.)

    YOUR ASSIGNMENT

    So, now that we’ve gotten away from any semblance of you chasing business and looking too eager, what would you say if someone asked YOU that Ultimate Incongruity question?

    Here’s what I say:

    • “I market consistently because I know that if you don’t market consisten
      Marketing Relationships Customer Service: 8 Ways You can Build Deeper Customer Relationships
      As I work with small businesses, I find many entrepreneurs as remarkably ignorant about the current value of the relationships they have with their customers. In my experience, it is far cheaper to get business from clients who already know you than to find new clients and close the same sized sale with them.So here are eight ways you can build your customer relationships:1. Think long-term.When you build consistent relationships with your clients over time, your competitors will struggle to dislodg
      and as a result of not making marketing a priority in the past, they’ve gotten lackluster, mediocre results. But when they realize that their MAIN job is marketing, then they just accept that that’s what you do and start to do it well. Alternatively, they can just go back to the corporate world and get a paycheck again while having someone else breathe down their neck. (Ouch!)

      But I think the fine line we talked about between looking successful enough not to market and needing to market is really about CHASING clients. It’s like anything in life: if someone is TOO eager about something, you start questioning their motives. Here’s the line I read in that seminar transcript:

      The Ultimate Incongruity: “If you’re so good, why are you so available?...let alone chasing business???”

      The first key is that you never CHASE business. It’s just too cheesy and it doesn’t make people want to work with you. If you seem like you need them more than they need you, then you’re in trouble.

      However, if you follow the Client Attraction System™ or are a client of mine, you know that it’s about creating value, trust, believability, and credibility over the long haul. It’s about establishing yourself as a problem solver to your ideal clients and their biggest problems. It’s about creating a RELATIONSHIP so that clients naturally come to YOU and no one else, WHEN they’re ready. It’s never about chasing clients or strong-arming them to sign up with you. Here’s the formula:

      Value plus Trust over Time.

      (As a side note, that photographer who almost stumped me with her question ended up being one of my favorite clients of all time, a RAVING fan and a consistent referral source of new clients to my practice. She’s also become one of the best and most diligent marketers I’ve seen, and she markets consistently, not just when she needs clients. She GOT it.)

      YOUR ASSIGNMENT

      So, now that we’ve gotten away from any semblance of you chasing business and looking too eager, what would you say if someone asked YOU that Ultimate Incongruity question?

      Here’s what I say:

      • “I market consistently because I know that if you don’t market consisten
        Eight Free Marketing Ideas to Promote Your Expertise
        Promoting your small business can at times be very expensive. There are many techniques, however, that cost you little or no money – only your time. These strategies can be immensely satisfying too as you start to see instant results for your marketing efforts. The response from your prospects and clients will let you know which of the following free and low-cost ideas is right for your business:1. Make customer service a priorityProviding exceptional customer service will keep your clients coming back and sending you refe
        d, why are you so available?...let alone chasing business???”

        The first key is that you never CHASE business. It’s just too cheesy and it doesn’t make people want to work with you. If you seem like you need them more than they need you, then you’re in trouble.

        However, if you follow the Client Attraction System™ or are a client of mine, you know that it’s about creating value, trust, believability, and credibility over the long haul. It’s about establishing yourself as a problem solver to your ideal clients and their biggest problems. It’s about creating a RELATIONSHIP so that clients naturally come to YOU and no one else, WHEN they’re ready. It’s never about chasing clients or strong-arming them to sign up with you. Here’s the formula:

        Value plus Trust over Time.

        (As a side note, that photographer who almost stumped me with her question ended up being one of my favorite clients of all time, a RAVING fan and a consistent referral source of new clients to my practice. She’s also become one of the best and most diligent marketers I’ve seen, and she markets consistently, not just when she needs clients. She GOT it.)

        YOUR ASSIGNMENT

        So, now that we’ve gotten away from any semblance of you chasing business and looking too eager, what would you say if someone asked YOU that Ultimate Incongruity question?

        Here’s what I say:

        • “I market consistently because I know that if you don’t market consisten
          Time Management Benefits-How To Reap The Payoffs of An Effective Time Management Program
          In the modern world today, many people are busy pursuing many things in their lives, thus the need of an effective time management is never been so crucial than now.Payoffs Of An Effective Time Management ProgramWhether you are working for people or yourself, you need to have an effective and easy to follow time management program. In fact, there are many payoffs or benefits of a time management program, and definitely not restrict to just being your work done more effectively and productively.To start with, you may stop f
          . Here’s the formula:

          Value plus Trust over Time.

          (As a side note, that photographer who almost stumped me with her question ended up being one of my favorite clients of all time, a RAVING fan and a consistent referral source of new clients to my practice. She’s also become one of the best and most diligent marketers I’ve seen, and she markets consistently, not just when she needs clients. She GOT it.)

          YOUR ASSIGNMENT

          So, now that we’ve gotten away from any semblance of you chasing business and looking too eager, what would you say if someone asked YOU that Ultimate Incongruity question?

          Here’s what I say:

          • “I market consistently because I know that if you don’t market consistently, you don’t always have clients. Even when I have a waiting list of people waiting to work with me, I still don’t stop marketing. I’d be foolish to do that.”
          • “Two clients recently graduated, so I have openings for just two new clients.”
          • “I have decided to take on more clients because…(tell the truth).”

          Oh and by the way, always tell the truth. That’s what authentic marketing is about. That’s how being a marketer with integrity makes you stand out in the marketplace. Anything else would be sleazy and that’s not Client Attractive.

          © 2006 Client Attraction LLC. All Rights Reserved.