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Add You - How Well Do You Know Your Clients?
If you are a homeowner, you will almost assuredly have plumbing problems once in awhile. Anything from simple tap leaks to more complicated problems like clogged or leaking pipes. If you find yourself in a plumbing situation that you cannot - or should not - deal with yourself, you need a professional plumber. Why knock yourself out trying to deal with the problem, when help is just a ph
Business Coaching gives you: Training-Inspiration–Motivation–Education 121 Business Ltd, Unit 33 Stephenson Road, St Ives, Cambs, PE27 3WJ T: 0870 16 24 121 F: 0870 16 24 122
Today's cut throat competition in marketing consumer products and services make it inevitable to use all available sources to gain visibility and increase the client base. Taking part in trade shows is an effective way to achieve this. Though it is an effective way, it is also an expensive way to promote one's services or products. Expenses for a trade show queue up in a variety of ways s
In other words - they make ‘guesstimate' assumptions and then jump into business. Their belief being (more often than not) ‘I like it so you will like it as well'. This then leaves them confused when the business they are running is just not working at all after repeated different attempts to get it to fly (or there simply isn't enough business coming through the door to support their dream).
The danger then is to fall into the trap of working harder and harder (longer and longer hours) whilst also finding fault with everything that doesn't work. This ultimately leads to a serious work / life imbalance, and ultimately stress and illness.
So what's a solution? Focus your thoughts on becoming a hyper-critical thinker. Allow time out every day to ask yourself what you are doing, how you are doing it, who you are doing it for and also (probably most importantly), why they will care.
Many people think of the ‘How' before they think ‘Who', ‘Why', ‘Where' and ‘What'...
If you are not seeing consistent growth within your business, then take a look at the level of attention you are paying to one (or all) of the following:
- Gaining increased sales from your existing clients and database
- Maximising the profitability from your existing sales (upselling)
- Getting new clients through the door
- Who are my clients? What's their age? Where do they shop? Learn as much as you can about them
- Why do they need my product / service?
- How will they know when they need it?
- How will they find out where to obtain it?
- What experience will they have when they discover it?
- What will the experience be like when they purchase?
Business Coaching gives you: Training-Inspiration–Motivation–Education 121 Business Ltd, Unit 33 Stephenson Road, St Ives, Cambs, PE27 3WJ T: 0870 16 24 121 F: 0870 16 24 122
A focus group is a group of employees or current customers that discuss and brainstorm new ways to improve different parts of your business.1. They can give you new ideas on how to advertise and market your product or service to your targeted audience.2. They can give you ideas that could help improve your current product or service. For example, you could make it smaller, f
The danger then is to fall into the trap of working harder and harder (longer and longer hours) whilst also finding fault with everything that doesn't work. This ultimately leads to a serious work / life imbalance, and ultimately stress and illness.
So what's a solution? Focus your thoughts on becoming a hyper-critical thinker. Allow time out every day to ask yourself what you are doing, how you are doing it, who you are doing it for and also (probably most importantly), why they will care.
Many people think of the ‘How' before they think ‘Who', ‘Why', ‘Where' and ‘What'...
If you are not seeing consistent growth within your business, then take a look at the level of attention you are paying to one (or all) of the following:
- Gaining increased sales from your existing clients and database
- Maximising the profitability from your existing sales (upselling)
- Getting new clients through the door
- Who are my clients? What's their age? Where do they shop? Learn as much as you can about them
- Why do they need my product / service?
- How will they know when they need it?
- How will they find out where to obtain it?
- What experience will they have when they discover it?
- What will the experience be like when they purchase?
Business Coaching gives you: Training-Inspiration–Motivation–Education 121 Business Ltd, Unit 33 Stephenson Road, St Ives, Cambs, PE27 3WJ T: 0870 16 24 121 F: 0870 16 24 122
In a recent brain storming meeting with a group of small business owners, one of the owners asked me to explain why traditional marketing doesn’t work anymore. As the marketing guru in the group, I gave them 3 simple reasons why and how to overcome their marketing problem. I had a group of frustrated business owners sitting on the edge of their seat to hear the answers, the pressure was
Many people think of the ‘How' before they think ‘Who', ‘Why', ‘Where' and ‘What'...
If you are not seeing consistent growth within your business, then take a look at the level of attention you are paying to one (or all) of the following:
- Gaining increased sales from your existing clients and database
- Maximising the profitability from your existing sales (upselling)
- Getting new clients through the door
- Who are my clients? What's their age? Where do they shop? Learn as much as you can about them
- Why do they need my product / service?
- How will they know when they need it?
- How will they find out where to obtain it?
- What experience will they have when they discover it?
- What will the experience be like when they purchase?
Business Coaching gives you: Training-Inspiration–Motivation–Education 121 Business Ltd, Unit 33 Stephenson Road, St Ives, Cambs, PE27 3WJ T: 0870 16 24 121 F: 0870 16 24 122
Although you may not be a marketing guru, advertising can get your cleaning company noticed by potential customers. But before you spend any of your advertising dollars, decide on your target market. Finding your particular niche and directing your ad dollars to that area will be the most effective way to get clients calling and asking about your services and hopefully signing on as new c
- Who are my clients? What's their age? Where do they shop? Learn as much as you can about them
- Why do they need my product / service?
- How will they know when they need it?
- How will they find out where to obtain it?
- What experience will they have when they discover it?
- What will the experience be like when they purchase?
Business Coaching gives you: Training-Inspiration–Motivation–Education 121 Business Ltd, Unit 33 Stephenson Road, St Ives, Cambs, PE27 3WJ T: 0870 16 24 121 F: 0870 16 24 122
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions, for example, creativity can be measured according to the number of ideas produced, the diversity of those ideas and the novelty of those ideas.There are distinct processes that enhance prob
Business Coaching gives you: Training-Inspiration–Motivation–Education 121 Business Ltd, Unit 33 Stephenson Road, St Ives, Cambs, PE27 3WJ T: 0870 16 24 121 F: 0870 16 24 122 E: info@121business.co.uk W: www.121business.co.uk ©MikeYates121BusinessLtd 2006
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