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  • Add You - Customer Relationships: Are You Boiling the Frog?

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    ched in sweat, a little redder in the face, and it was hotter than blazes in the shade.

    Oddly enough, I was so
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    Against my better judgment, I spent this past Sunday morning working in the yard. With the heat wave bringing temperatures into the upper 90’s by mid-morning, I knew I couldn’t start in the afternoon like I normally do.

    So I got up early and started mowing the lawn around 7:30, while it was still just lukewarm outside. One project turned into another, and before I knew it, I was on a roll.

    When my wife finally came out to check on me at 11:00, I was drenched in sweat, a little redder in the face, and it was hotter than blazes in the shade.

    Oddly enough, I was so
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    res into the upper 90’s by mid-morning, I knew I couldn’t start in the afternoon like I normally do.

    So I got up early and started mowing the lawn around 7:30, while it was still just lukewarm outside. One project turned into another, and before I knew it, I was on a roll.

    When my wife finally came out to check on me at 11:00, I was drenched in sweat, a little redder in the face, and it was hotter than blazes in the shade.

    Oddly enough, I was so
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    up early and started mowing the lawn around 7:30, while it was still just lukewarm outside. One project turned into another, and before I knew it, I was on a roll.

    When my wife finally came out to check on me at 11:00, I was drenched in sweat, a little redder in the face, and it was hotter than blazes in the shade.

    Oddly enough, I was so
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    ther, and before I knew it, I was on a roll.

    When my wife finally came out to check on me at 11:00, I was drenched in sweat, a little redder in the face, and it was hotter than blazes in the shade.

    Oddly enough, I was so
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    ched in sweat, a little redder in the face, and it was hotter than blazes in the shade.

    Oddly enough, I was so wrapped up in what I was doing that I hadn't really noticed the temperature creep up nearly 25 degrees during the morning.

    If I had waited all morning to get started, the shock of the heat would have sent me straight back inside. As it was, my body had simply acclimated.

    This got me to thinking about the legend of the boiling frog. Perhaps you’ve heard of it before.

    Rich Froggy, Poor Froggy

    The idea is that if you place a frog in

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