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  • Add You - STOP SELLING, START POSITIONING! How Marketing Pros Thrive in the Best And Worst of Times

    Invention Idea: Why A Small Business Can Be A Huge Advantage For Your Creations
    Recent developments in the business world have suddenly produced huge unprecedented advantages for small business. The World Wide Web for instance has opened up the commercial market place in unprecedented ways for small business.For the first time, there is a level playing field where small business can compete alongside big business and even win.In
    p salespeopie (like Tom Hopkins) ... rehearsed your phone script with a mirror in front of you, and the bot
    The Independent Supermarket Retailer has a Friend
    Independent supermarket retailers who want to obtain the look and feel of a full-blown loyalty program without the full-blown cost have options. There are many low cost alternatives available to reward customers based on their loyalty and gain valuable customer data.We all know that all customers are NOT equal, so why treat them that way? The main issue fo
    I disagree with conventional thinking that the #1 fear in America is public speaking. I personally “love” to speak in public. The #1 fear in my book - as it is in most business owners’ books - is “selling. Hard-core, grubby, “get ready for rejection” traditional selling.

    If you are like me, you have taken a zillion sales seminars ... learned all the “secret techniques” ... listened to all the motivational tapes of top salespeopie (like Tom Hopkins) ... rehearsed your phone script with a mirror in front of you, and the bott

    Avoid These 10 Design Disasters When Creating Your Business' Marketing Materials
    Have you ever noticed how many articles there are on creating your own marketing materials? These articles concentrate on things you "should do," offering such clever advice as "Know your audience," "Say it with pictures" or "Write clearly and distinctly." Now I'm not saying any of that is bad advice. But you should also know what not to do. That's what this artic
    o speak in public. The #1 fear in my book - as it is in most business owners’ books - is “selling. Hard-core, grubby, “get ready for rejection” traditional selling.

    If you are like me, you have taken a zillion sales seminars ... learned all the “secret techniques” ... listened to all the motivational tapes of top salespeopie (like Tom Hopkins) ... rehearsed your phone script with a mirror in front of you, and the bot

    Market And Sell Your Self Published Books Easily
    Whether you've just published a book or have a book that isn't selling, now is the time to start marketing the easy way today! It's one thing to write a book, but an entirely different thing to write one that's saleable, viable, and marketable. Ensuring the success of any book is something even the biggest publishers have never been able to guarantee, but with a g
    re, grubby, “get ready for rejection” traditional selling.

    If you are like me, you have taken a zillion sales seminars ... learned all the “secret techniques” ... listened to all the motivational tapes of top salespeopie (like Tom Hopkins) ... rehearsed your phone script with a mirror in front of you, and the bot

    Bookkeeping Hiring Tips
    In today’s transient and fast paced world, it’s getting harder and harder to find qualified, competent people who not only know their stuff but can be trusted to handle your business’s monies. All too often you hear stories about inexperienced so called bookkeepers who either messed up someone’s books or stuck their hand in the cookie jar and helped themselves to
    ion sales seminars ... learned all the “secret techniques” ... listened to all the motivational tapes of top salespeopie (like Tom Hopkins) ... rehearsed your phone script with a mirror in front of you, and the bot
    Buy A Business Armed With These Two Questions And Scare Crooked Business Brokers And Sellers Away
    One of the single most important pieces of information you need when buying a business -- any business, big, medium or small -- is the truth about why the owner(s) is selling the business. Now, one of the most common "reasons" why almost always has to do with the health of the owner. But I'm here to tell you, that is not always the case. In fact, whe
    p salespeopie (like Tom Hopkins) ... rehearsed your phone script with a mirror in front of you, and the bottomline is “You still hate sales”!

    I have been a highly successful business owner for 21 years and have NEVER gotten any business through “selling.” Where I *have* gotten ALL my business is through “marketing” and “positioning.”

    **************************************************

    Positioning = Marketing, Attracting Customers
    Selling = Convincing, Overcoming Customer Resistance
    ********************

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