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  • Add You - A Quick Guide To Writing A Marketing Plan

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    ed to analyze both the macro environment as well as the current market situation. The macro environment analysis will give you an insight into the economy, and larger legal and technical aspects that can
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    A marketing plan is a highly researched, well-written document which details all marketing actions necessary to achieve business objectives. It could be for a product, service, brand or a product line. From time to time, you need to stand back and see if your plan is working, and whether your day to day activities are aligned with it.

    So let us begin with the basics of writing a marketing plan:

    1. Title page – This must include the name of your company and the management team which is instrumental in developing strategies.

    2. Executive summary – This is a quick overview of the main points in your plan. Although the summary comes first, it is best written last. This will ensure that you have not overlooked something and that your plan makes sense.

    3. Current situation – Here, you need to analyze both the macro environment as well as the current market situation. The macro environment analysis will give you an insight into the economy, and larger legal and technical aspects that can i

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    om time to time, you need to stand back and see if your plan is working, and whether your day to day activities are aligned with it.

    So let us begin with the basics of writing a marketing plan:

    1. Title page – This must include the name of your company and the management team which is instrumental in developing strategies.

    2. Executive summary – This is a quick overview of the main points in your plan. Although the summary comes first, it is best written last. This will ensure that you have not overlooked something and that your plan makes sense.

    3. Current situation – Here, you need to analyze both the macro environment as well as the current market situation. The macro environment analysis will give you an insight into the economy, and larger legal and technical aspects that can

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    p>1. Title page – This must include the name of your company and the management team which is instrumental in developing strategies.

    2. Executive summary – This is a quick overview of the main points in your plan. Although the summary comes first, it is best written last. This will ensure that you have not overlooked something and that your plan makes sense.

    3. Current situation – Here, you need to analyze both the macro environment as well as the current market situation. The macro environment analysis will give you an insight into the economy, and larger legal and technical aspects that can

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    s in your plan. Although the summary comes first, it is best written last. This will ensure that you have not overlooked something and that your plan makes sense.

    3. Current situation – Here, you need to analyze both the macro environment as well as the current market situation. The macro environment analysis will give you an insight into the economy, and larger legal and technical aspects that can

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    ed to analyze both the macro environment as well as the current market situation. The macro environment analysis will give you an insight into the economy, and larger legal and technical aspects that can impact your business. The current market situation will throw light on the potential market segment, competitor landscape, industry structure etc.

    4. Consumer behavior – Present an analysis of your customers’ demographic profile and buying habits, talk about key motivators, loyalty segments and similar issues.

    5. Company analysis – This is your chance to do some blah blah on your company. Just kidding! Analyze the internal situation of the company in terms of its vision and mission, long-term business objectives, short term goals, resource position etc. This is also an appropriate place to do a thorough SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. This will help you identify the sustainable competitive advantages of your company, and also understand the key success factors

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