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Add You - Including Comfort in Your Mortgage Broker Marketing
Let's face it, some words have magical powers. Just as "Open Sesame" magically opens the door to a new world, so too can other words and phrases have similar effects on your customers and clients. This month we look at the power of words to create trust, allegiance and commitment in our customers and clients. Opening the Doors to Success Sometimes it’s the pleasant words we hear as doors are opening, that make a difference to customers. For Nancy Graham of Berkeley H
Look closely at your marketing materials. Are they as clear as they could be? Do you use jargon, is your message vague or ambiguous. When you strive for clarity, you build confidence with the Realtors in your abilities.
Keep your message simple. If you cannot say what makes you unique in thirty worlds or less, you need to reevaluate your service until you can make the messag
Frequently clients will ask me, “How can you write effective sales letters so FAST?”One of my clients even shared with me how much time he was spending, hunched over his keyboard, trying to create the “perfect” winning sales letter.A long time ago, my personal mentor and good trusted friend told me a secret that I have used ever since to write sales letters and any other type of business (or personal) letter. I shared this tip with my client and he's spending much less
How so? Ask Realtors why they stay with a particular loan officer. The answer is not a result of a specific mortgage broker marketing; almost always the answer is that they are comfortable with the loan officer.
Remember, Realtors are being constantly bombarded by requests from loan officers to work with them. These loan officers make all kinds of promises, great communication, friendly service, low rates, etc. All too often these promises are broken.
Each time promises are broken, the Realtors defenses go up. Their income is dependent on the performance of loan officers; it makes sense that they would view the loan officer with trepidation.
That is why it is so important to establish a bond of trust with Realtors, or a sense of comfort. So, how do you build comfort? There is actually 6 ways to establish a comfort level with Realtors.
Become the Familiar Face
Realtors look for names and brands that are recognizable. They look for a reputation that they can count on. When it comes to choosing a loan officer, they will look for one they are familiar with.
Keeping your name visible creates that familiarity. Whether it is making appearances at real estate offices or at networking events, getting quoted in local papers or business journals, or sponsoring fund raising events, all make it possible for your name to become a familiar entity.
Make Yourself Clear
Look closely at your marketing materials. Are they as clear as they could be? Do you use jargon, is your message vague or ambiguous. When you strive for clarity, you build confidence with the Realtors in your abilities.
Keep your message simple. If you cannot say what makes you unique in thirty worlds or less, you need to reevaluate your service until you can make the message
Obviously you communicate with customers by words, both written and spoken, but they are also picking up strong messages by other means which could have a significant influence on whether they choose to continue to do business with you.What impression does the appearance of your staff give customers? Many traditional businesses still have strict rules on suitable clothes for work – they know their staff are more likely to be taken seriously in formal dress than in jeans and T shirts. Con
Remember, Realtors are being constantly bombarded by requests from loan officers to work with them. These loan officers make all kinds of promises, great communication, friendly service, low rates, etc. All too often these promises are broken.
Each time promises are broken, the Realtors defenses go up. Their income is dependent on the performance of loan officers; it makes sense that they would view the loan officer with trepidation.
That is why it is so important to establish a bond of trust with Realtors, or a sense of comfort. So, how do you build comfort? There is actually 6 ways to establish a comfort level with Realtors.
Become the Familiar Face
Realtors look for names and brands that are recognizable. They look for a reputation that they can count on. When it comes to choosing a loan officer, they will look for one they are familiar with.
Keeping your name visible creates that familiarity. Whether it is making appearances at real estate offices or at networking events, getting quoted in local papers or business journals, or sponsoring fund raising events, all make it possible for your name to become a familiar entity.
Make Yourself Clear
Look closely at your marketing materials. Are they as clear as they could be? Do you use jargon, is your message vague or ambiguous. When you strive for clarity, you build confidence with the Realtors in your abilities.
Keep your message simple. If you cannot say what makes you unique in thirty worlds or less, you need to reevaluate your service until you can make the messag
There is some activity going on in Wichita even as India comes online to start building light aircraft again. It seems that every time it looks like Wichita is in a spiral, someone puts the ball back in the center kicks the rudder back to zero and pulls back on the yoke. Well, I’ll be damned the onlookers say. It is as if the founding city of the first US Mail Planes still has some powerful spirits flying around from the past entrepreneurs and pioneers who made Wichita what it is today.Tw
That is why it is so important to establish a bond of trust with Realtors, or a sense of comfort. So, how do you build comfort? There is actually 6 ways to establish a comfort level with Realtors.
Become the Familiar Face
Realtors look for names and brands that are recognizable. They look for a reputation that they can count on. When it comes to choosing a loan officer, they will look for one they are familiar with.
Keeping your name visible creates that familiarity. Whether it is making appearances at real estate offices or at networking events, getting quoted in local papers or business journals, or sponsoring fund raising events, all make it possible for your name to become a familiar entity.
Make Yourself Clear
Look closely at your marketing materials. Are they as clear as they could be? Do you use jargon, is your message vague or ambiguous. When you strive for clarity, you build confidence with the Realtors in your abilities.
Keep your message simple. If you cannot say what makes you unique in thirty worlds or less, you need to reevaluate your service until you can make the messag
There are many organizations that still subscribe to the belief that fear is the best motivator for its employees and that it creates a more robust and competitive entity in the market place.As an executive coach and psychiatrist for over 20 years I wish to dispel this destructive myth once and for all here.What is the true benefit to an organization of using fear as a motivator?Well let me count the ways:1. It creates increased emotional & physical stress for employe
Keeping your name visible creates that familiarity. Whether it is making appearances at real estate offices or at networking events, getting quoted in local papers or business journals, or sponsoring fund raising events, all make it possible for your name to become a familiar entity.
Make Yourself Clear
Look closely at your marketing materials. Are they as clear as they could be? Do you use jargon, is your message vague or ambiguous. When you strive for clarity, you build confidence with the Realtors in your abilities.
Keep your message simple. If you cannot say what makes you unique in thirty worlds or less, you need to reevaluate your service until you can make the messag
Cross-cultural Management is a system designed to train and make known to people in the global business about the variations of cultures, practices and preferences of consumers around the globe.Cross-cultural Management poses as a challenge for companies from all over the world who participate in the global market. As time passes by, the diversity in culture, practices and preferences significantly increases, and so is the need for cross-cultural management, to be able to bridge the commu
Look closely at your marketing materials. Are they as clear as they could be? Do you use jargon, is your message vague or ambiguous. When you strive for clarity, you build confidence with the Realtors in your abilities.
Keep your message simple. If you cannot say what makes you unique in thirty worlds or less, you need to reevaluate your service until you can make the message clear and refined.
Become the Expert
Without a doubt, relying on another person for your income is a scary proposition. But that is exactly the position Realtors find themselves in on a daily basis. They have to rely on loan officers to do exactly what they say they will.
When they know they are dealing with an expert, they can relax. Do you give the impression of being an expert? Whether it is the way you dress, your website or your materials, all Realtors will develop and impression based on the visual clues you offer.
Work with Integrity
When you deliver upon your promises, you operate with integrity. In a rapidly changing environment of the loan industry Realtors respect, and are willing to work with loan officers that operate with integrity.
Genuineness Inspires Comfort
Realtors are looking for someone who holds their interests as part of the process, the want someone they can genuinely trust with their income. They look for you to express an interest in building a relationship and protecting them.
Be Passionate
Do you love what you do? When you love what you do, it is important to you to do that job well. Passion is a powerful emotion that comes through in your message. When you are passionate, you are invested in doing your job well. Realtors know they can trust you to do everything you can to make the process work for them and their clients.
Passion is a love for the job. It is communicated through your attitude. Are you positive? Is it fun to be around you?
When you work to combine all these components in your mortgage broker marketing,
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