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  • Add You - Average Testimonials Vs. Great Testimonials & Why It Matters to Your Marketing

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    Testimonials can make the difference between average marketing and great marketing.

    Why?

    Because testimonials are one the strongest forms of proof you can offer to substantiate the claims you make about your product or service.

    Most business owners don't use testimonials at all. If they do, they settle for average testimonials and don't bother putting in the effort to get great

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    ing.

    Why?

    Because testimonials are one the strongest forms of proof you can offer to substantiate the claims you make about your product or service.

    Most business owners don't use testimonials at all. If they do, they settle for average testimonials and don't bother putting in the effort to get grea

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    you can offer to substantiate the claims you make about your product or service.

    Most business owners don't use testimonials at all. If they do, they settle for average testimonials and don't bother putting in the effort to get grea

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    .

    Most business owners don't use testimonials at all. If they do, they settle for average testimonials and don't bother putting in the effort to get grea

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    tle for average testimonials and don't bother putting in the effort to get great testimonials.

    So what makes a testimonial average? What makes it great?

    I'll tell you.

    An average testimonial is vague, lacks specific results, and hides the identity of the person who gave it.

    For example, "Your company is really great. You helped me a lot." --John B.

    Notice how this t

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