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  • Add You - Does Saying Thank You Help Market Your Business?

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    ey want to refer one of their friends to their "new best friend" in the real estate business.

    Here is where it gets plain ugly...the referred parties come into the office of the real estate agent and complete a home purchase of their own. Th

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    I know you are a polite person...and probably say thank you to most of your clients.

    But that is not what I am talking about here...

    I am talking about saying thank you to the people who refer you new customers!

    I mean...referrals are easier to deal with than a brand new customer right? Customers who have been referred to you by someone else already are "pre-sold" by the recommendation made from the referrer.

    So why is it that I see way too many business owners take referrals for granted?

    You read that right. Too many business owners take referrals for granted. Please allow me to paint you two scenarios, simplified for this post:

    1) The typical referral sale. In this scenario we will use a real estate office. One of the real estate agents is an absolute superstar, and finishes showing and selling a home to new clients. After completing the purchase of a new home...the clients are excited. They have just made their dreams come true...and they want to refer one of their friends to their "new best friend" in the real estate business.

    Here is where it gets plain ugly...the referred parties come into the office of the real estate agent and complete a home purchase of their own. The

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    s are easier to deal with than a brand new customer right? Customers who have been referred to you by someone else already are "pre-sold" by the recommendation made from the referrer.

    So why is it that I see way too many business owners take referrals for granted?

    You read that right. Too many business owners take referrals for granted. Please allow me to paint you two scenarios, simplified for this post:

    1) The typical referral sale. In this scenario we will use a real estate office. One of the real estate agents is an absolute superstar, and finishes showing and selling a home to new clients. After completing the purchase of a new home...the clients are excited. They have just made their dreams come true...and they want to refer one of their friends to their "new best friend" in the real estate business.

    Here is where it gets plain ugly...the referred parties come into the office of the real estate agent and complete a home purchase of their own. Th

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    referrals for granted?

    You read that right. Too many business owners take referrals for granted. Please allow me to paint you two scenarios, simplified for this post:

    1) The typical referral sale. In this scenario we will use a real estate office. One of the real estate agents is an absolute superstar, and finishes showing and selling a home to new clients. After completing the purchase of a new home...the clients are excited. They have just made their dreams come true...and they want to refer one of their friends to their "new best friend" in the real estate business.

    Here is where it gets plain ugly...the referred parties come into the office of the real estate agent and complete a home purchase of their own. Th

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    state office. One of the real estate agents is an absolute superstar, and finishes showing and selling a home to new clients. After completing the purchase of a new home...the clients are excited. They have just made their dreams come true...and they want to refer one of their friends to their "new best friend" in the real estate business.

    Here is where it gets plain ugly...the referred parties come into the office of the real estate agent and complete a home purchase of their own. Th

    The Salvage Truth - Boat Insurance Buying Tips
    The water may be your element. You may find the sea quite stirring yet in here you find your own serenity. Yes, the mere sight of the vast sea may stir in you quite a number of various emotional responses. Not a few of people from all walks of life are motivated to build their dream houses near the beach where an overlooking view of the sea is possible. Of co
    ey want to refer one of their friends to their "new best friend" in the real estate business.

    Here is where it gets plain ugly...the referred parties come into the office of the real estate agent and complete a home purchase of their own. The real estate agent continues on his/her daily business. This happens daily in almost EVERY business in the USA! One thing wrong...

    THE AGENT DID NOT THANK THE CLIENTS THAT REFERRED THEIR FRIENDS! Big mistake...because here is what could have happened...

    2) The "supposed to happen" referral sale. Let's use the same scenario in #1, but with one exception, the agent sends a thank you card and a gift of some type to the original referring client, thanking that client for making the referral. The important part here is to make acknowledgment, it is not in the size of the gift. The acknowledgement MUST be heartfelt though, or it will go unnoticed.

    Continuing our second scenario...

    The original client refers ANOTHER client because this client feels appreciated. It snowballs from there:

    Client

    refers

    Client Client

    refers refers

    Client Client Client

    refers refers refers

    Client Client Client Client

    refers refers

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