The London Paper is Rupert Murdoch’s first venture into free news. We've heard on the grapevine that this fella knows a little about the information market, so what’s going on? Is a trend developing around giving away news, thoughts and ideas for free? Has the print media’s hand been forced by the internet, where you can get everything from events listings to knitting patterns without spending a penny?

Newspapers get advertising revenue, so their editorial efforts are not strictly given away for free, of course. Though, perhaps businesses like yours and ours could still gain something by following the trend even without advertising income.

Take this article, for instance. We like writing - we're a copywriting consultancy, so we should like writing. But there’s more to this article than putting pen to paper (or whatever the electronic equivalent is). We think there are benefits to our business. These might include:

• promoting copywriting as an important ingredient in the marketing mix
• presenting our skills and specialities
• showing a bit of our personality
• creating traffic to our website, so search engines like us; and
• reminding people we’re st
  Resume Formats: Which is Right for You?
  Writing a professional, polished r?sum? can be considered an art. Your canvas is the blank piece of fine linen paper and your concept is your background, skills and abilities. Understanding the right way to write your r?sum? is very specific to your background. This guide will explain the
  s first venture into free news. We've heard on the grapevine that this fella knows a little about the information market, so what’s going on? Is a trend developing around giving away news, thoughts and ideas for free? Has the print media’s hand been forced by the internet, where you can get everything from events listings to knitting patterns without spending a penny?

  Newspapers get advertising revenue, so their editorial efforts are not strictly given away for free, of course. Though, perhaps businesses like yours and ours could still gain something by following the trend even without advertising income.

  Take this article, for instance. We like writing - we're a copywriting consultancy, so we should like writing. But there’s more to this article than putting pen to paper (or whatever the electronic equivalent is). We think there are benefits to our business. These might include:

  • promoting copywriting as an important ingredient in the marketing mix
  • presenting our skills and specialities
  • showing a bit of our personality
  • creating traffic to our website, so search engines like us; and
  • reminding people we’re s
    Launch Your Career - Get the Job You Really Want
    College students and graduates are finding today that it is much more difficult to launch their career. In an increasingly competitive market place, many companies have dramatically reduced their recruiting efforts and now include only a handful of annual campus trips. Even those students, w
    hing from events listings to knitting patterns without spending a penny?

    Newspapers get advertising revenue, so their editorial efforts are not strictly given away for free, of course. Though, perhaps businesses like yours and ours could still gain something by following the trend even without advertising income.

    Take this article, for instance. We like writing - we're a copywriting consultancy, so we should like writing. But there’s more to this article than putting pen to paper (or whatever the electronic equivalent is). We think there are benefits to our business. These might include:

    • promoting copywriting as an important ingredient in the marketing mix
    • presenting our skills and specialities
    • showing a bit of our personality
    • creating traffic to our website, so search engines like us; and
    • reminding people we’re s
      Advertisers Meet the Educators - An Unlikely Partnership has Arisen and Proven Itself
      Higher education enrollment is changing due to distance learning via the internet. It may be difficult to ascertain just how many people are choosing to study on-line rather than attend traditional universities, but at the Eduventures conference in Boston in mid-October, an interesting figur
      out advertising income.

      Take this article, for instance. We like writing - we're a copywriting consultancy, so we should like writing. But there’s more to this article than putting pen to paper (or whatever the electronic equivalent is). We think there are benefits to our business. These might include:

      • promoting copywriting as an important ingredient in the marketing mix
      • presenting our skills and specialities
      • showing a bit of our personality
      • creating traffic to our website, so search engines like us; and
      • reminding people we’re s
        Five Steps to Your Preferred Future
        Imagine if every morning when you awoke, there was a card table with a mound of jigsaw puzzle pieces on it. And your job every day was to put those pieces together to create a finished puzzle. And tomorrow morning when you awoke, there would be another new mound of pieces to add to today’s.<
        ht include:
        • promoting copywriting as an important ingredient in the marketing mix
        • presenting our skills and specialities
        • showing a bit of our personality
        • creating traffic to our website, so search engines like us; and
        • reminding people we’re still here.
        We’re not strict Buddhists, but we also believe in the principle of karma. Give a little business advice and you might get some right back. You could also think of it in terms of trading in an old-style community way. You fix my tractor and I’ll repay you with a year’s supply of carrots. Well, maybe.

        So, with all this said, why not think about your business and whether giving away something could work for you? You could be writing articles and getting them in the trade press or online. You could be doing the odd job here and there without charging. Or you could be giving away muffin tasters when commuters order an Americano in your coffee shop - we really need to go back there and buy a few of those…yum.

        If nothing else, it’s fun to be creative with it. And, you might even make someone’s day in the process.