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    ou, and second, if so, how can you best use it to attract prospects. Without any thought, most business owners assume that a trade show in their industry
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    You couldn’t contain your excitement and eagerly reserved exhibit space at the upcoming regional trade show. I know what you were thinking…”The traffic at this show will be fantastic and I’ll get more leads than I ever imagined.”

    And when the show was over, you got nothing for all your hard work.

    So what happened? Why didn’t your $600 booth space, $400 for collateral materials, and two days on the show floor produce any meaningful results?

    You got nothing because you had no valid method to address the two most critical trade show issues. First, is the show a reasonable marketing vehicle for you, and second, if so, how can you best use it to attract prospects. Without any thought, most business owners assume that a trade show in their industry i

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    this show will be fantastic and I’ll get more leads than I ever imagined.”

    And when the show was over, you got nothing for all your hard work.

    So what happened? Why didn’t your $600 booth space, $400 for collateral materials, and two days on the show floor produce any meaningful results?

    You got nothing because you had no valid method to address the two most critical trade show issues. First, is the show a reasonable marketing vehicle for you, and second, if so, how can you best use it to attract prospects. Without any thought, most business owners assume that a trade show in their industry

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    p>So what happened? Why didn’t your $600 booth space, $400 for collateral materials, and two days on the show floor produce any meaningful results?

    You got nothing because you had no valid method to address the two most critical trade show issues. First, is the show a reasonable marketing vehicle for you, and second, if so, how can you best use it to attract prospects. Without any thought, most business owners assume that a trade show in their industry

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    ou got nothing because you had no valid method to address the two most critical trade show issues. First, is the show a reasonable marketing vehicle for you, and second, if so, how can you best use it to attract prospects. Without any thought, most business owners assume that a trade show in their industry
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    ou, and second, if so, how can you best use it to attract prospects. Without any thought, most business owners assume that a trade show in their industry is a smart decision and they plunk down big dollars with little consideration to other important details. There are many factors to consider though.

    Trade shows can be one of the most productive and profitable means for promoting your company and your products. But you must know the secrets and follow a process or it’s a waste of your time and money.

    1. Request information from Show Management

    Don’t commit to any trade show without first requesting information from show management. What are the profiles of the attendees? How many attended last year? How are they marketing the show? These are i

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