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Add You - 15 Steps to Product Marketing Success
Did you ever play a game of battleship, where you have to blindly plug in little pegs to try to find your opponents ships? Well, medical billing is sometimes like that, especially when you're billing claims electronically and sending a GU0 record, or CMN. The "plug in the values" approach to many of the fields leaves many billers dazed and confused. In this in
Positioning - competitive strategy, differentiation, brand and pricing strategy Selecting - distribution channels, marketing vehicles and service providers
Step 12: Finding the Leverage Point (Strategic Leveraging) by analyzing networks, trends, technology and alliances.
Strategic Leveraging is a proprietary process developed by Atomica Creative and involves
In today’s Machine Age, every business is wholly or partially dependent on equipment to carry out its activities. But with time, this equipment gets depreciated and loses its performance. Keeping this concern in view, smart businesses regularly spend money on Equipment Maintenance to ensure consistent performance and increase its lifespan as well.The best
Management falls in love with their product. They believe they have an excellent product and often act in reliance on the assumed fact the product is great. Don't make this mistake!!! Follow the steps below to ensure your success.
Product Development/Research
Step 1: Conduct research to see if the product is a good one (not excellent).
Step 2: Make any required changes to improve the product.
[If the product fails, then stop here.]
Product Marketing
Step 3: Assume that the product is "terrible" and the management has “inventoritis”.
Inventoritis n. Any of a group of disorders usually characterized by withdrawal from reality, illogical patterns of thinking, paranoia, delusions and hallucinations accompanied in many cases by a portfolio containing granted patent applications and other forms of intellectual property including trade secrets. Inventoritis is associated with depressed or non-existent product sales and defects in marketing programs and is caused by excessive reliance on the assumed idea that one’s product or idea is an excellent one.
Step 4: Assess financial capability to support product-marketing initiatives.
Step 5: Create an inventory of all the tangible and intangible assets available to the company.
Step 6: Understand the value proposition, target market, goals and environment.
Step 7: Clarify timeline, plan, target market needs, priorities and objectives.
Step 8: Examine all processes within the company (operations, financial and internal / external marketing).
Step 9: Make all required improvements to the internal processes.
Step 10: Improve the marketing materials.
Step 11: Design an external marketing strategy and process. (considerations below)
Positioning - competitive strategy, differentiation, brand and pricing strategy Selecting - distribution channels, marketing vehicles and service providers
Step 12: Finding the Leverage Point (Strategic Leveraging) by analyzing networks, trends, technology and alliances.
Strategic Leveraging is a proprietary process developed by Atomica Creative and involves t
Part One of Creating Well-Defined Processes SeriesWhat if your sales increased from $100,000 to $110,000 per day and your profit increased from $10,000 to $11,000 – did you improve by 10%? The answer might shock you...Because the answer is no. No improvement occurred. In fact, your process deteriorated. Sure, revenue increased, but is this
[If the product fails, then stop here.]
Product Marketing
Step 3: Assume that the product is "terrible" and the management has “inventoritis”.
Inventoritis n. Any of a group of disorders usually characterized by withdrawal from reality, illogical patterns of thinking, paranoia, delusions and hallucinations accompanied in many cases by a portfolio containing granted patent applications and other forms of intellectual property including trade secrets. Inventoritis is associated with depressed or non-existent product sales and defects in marketing programs and is caused by excessive reliance on the assumed idea that one’s product or idea is an excellent one.
Step 4: Assess financial capability to support product-marketing initiatives.
Step 5: Create an inventory of all the tangible and intangible assets available to the company.
Step 6: Understand the value proposition, target market, goals and environment.
Step 7: Clarify timeline, plan, target market needs, priorities and objectives.
Step 8: Examine all processes within the company (operations, financial and internal / external marketing).
Step 9: Make all required improvements to the internal processes.
Step 10: Improve the marketing materials.
Step 11: Design an external marketing strategy and process. (considerations below)
Positioning - competitive strategy, differentiation, brand and pricing strategy Selecting - distribution channels, marketing vehicles and service providers
Step 12: Finding the Leverage Point (Strategic Leveraging) by analyzing networks, trends, technology and alliances.
Strategic Leveraging is a proprietary process developed by Atomica Creative and involves
Leaning back in my post-Thanksgiving glow, I snuggled in my easy chair, put my feet up, sighed, and read my book until the need for a nap overtook me in a few moments. We all like our comfort. As a culture we certainly prefer comfort to discomfort. The problem is that being in a place of comfort lulls us. It lulls us from thinking, from learning, from activit
Step 4: Assess financial capability to support product-marketing initiatives.
Step 5: Create an inventory of all the tangible and intangible assets available to the company.
Step 6: Understand the value proposition, target market, goals and environment.
Step 7: Clarify timeline, plan, target market needs, priorities and objectives.
Step 8: Examine all processes within the company (operations, financial and internal / external marketing).
Step 9: Make all required improvements to the internal processes.
Step 10: Improve the marketing materials.
Step 11: Design an external marketing strategy and process. (considerations below)
Positioning - competitive strategy, differentiation, brand and pricing strategy Selecting - distribution channels, marketing vehicles and service providers
Step 12: Finding the Leverage Point (Strategic Leveraging) by analyzing networks, trends, technology and alliances.
Strategic Leveraging is a proprietary process developed by Atomica Creative and involves
Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business.Many times the ideas are clever and cute but you should weigh the ups and downs of every offer before you dig out the checkbook. Most of these in-town-for-a-day people want their cash up front.Some of the common flim-flams are:Coupo
Step 6: Understand the value proposition, target market, goals and environment.
Step 7: Clarify timeline, plan, target market needs, priorities and objectives.
Step 8: Examine all processes within the company (operations, financial and internal / external marketing).
Step 9: Make all required improvements to the internal processes.
Step 10: Improve the marketing materials.
Step 11: Design an external marketing strategy and process. (considerations below)
Positioning - competitive strategy, differentiation, brand and pricing strategy Selecting - distribution channels, marketing vehicles and service providers
Step 12: Finding the Leverage Point (Strategic Leveraging) by analyzing networks, trends, technology and alliances.
Strategic Leveraging is a proprietary process developed by Atomica Creative and involves
After choosing the style for your trade show display, the next most important part of creating your signature space is creating trade show graphics that will make prospects stop in their tracks.The graphic elements of your trade show display are as essential to getting results as the paint on an artist’s canvas. There are many creative directions you can g
Positioning - competitive strategy, differentiation, brand and pricing strategy Selecting - distribution channels, marketing vehicles and service providers
Step 12: Finding the Leverage Point (Strategic Leveraging) by analyzing networks, trends, technology and alliances.
Strategic Leveraging is a proprietary process developed by Atomica Creative and involves the following 5 steps:
1. determining the opportunities for improvement from the status quo.
2. evaluating strategic improvement opportunities.
3. creating a strategy centered around a Leverage Point (LP).
4. establishing a position.
5. executing the strategy using sufficient leverage and force to drive the process to completion.
Team
Step 13: Get the right people into the right places at the right time.
Execution and Review
Step 14: Leverage all the appropriate tangible and intangible assets and execute on the strategy and process.
Step 15: Review the process and make any necessary changes.
Good Luck!
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