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Add You - The Five Biggest Marketing Mistakes made by Personal Trainers and Fitness Professionals
You’re performing well in your job. You’ve even been told that you’re up for a promotion. Yet, getting the promotion seems to be taking a long time and you’re getting impatient. Are you wondering how you could make it happen faster? Are you thinking about what else you could do to make yourself the most likely choice for promotion?Of course, there are factors such as budgetary constraints, lost contracts, etc. that could influence the timing of your promotion. You have little control over these factors.However, there are things you can do that would set you apart and catapult your name to the top of the promotion list. Wouldn’t you want to know how to improve your odds of landing your promotion sooner?Take this quiz to find out where you stand in the pursuit of your promotion. Answer yes or no to the following questions. Each yes a
Mistake #2 Relying on just one or two main forms of Marketing
As a personal trainer of CHEK professional, you are probably using one or two main forms of marketing to grow your business. Perhaps you use word of mouth referrals or
In the first part of Business Plan Basics you’ve learned which are the public aspects of a business plan. Now it is time to study the “internal” aspects: those little secrets that drive a business to success.Industry Analysis:Every business operates within an industry. Identify where your company fits in and describe the market trends, explain the factors influencing growth and decline in this industry and spot the future expectations. Try to answer crucial questions such as: how many companies are expected to enter your industry in the near future and how is that to affect your business. Do not omit any significant statistics for your industry. Don’t lie to yourself!Target Market:In this section you identify your prospect clients – it is a useful step helping you to derive overall marketing and sales strategies. Try to make clear how many pote
If you go to buy a TV, what are you actually buying? Are you buying the equipment...the combination of electronics and wires and the casing that surrounds it? Or are you actually buying the BENEFITS of the TV...the sound you will hear, the picture you will see, the pleasure you will get from flopping down in front of a widescreen TV to enjoy your favourite movie, perhaps the significance and joy that you get from owning a TV larger than the your neighbour across the road!
If you can understand the following principle, your marketing will instantly improve: People don’t buy your product or service. They buy the benefits that your product or service offers them.
But this assumes you understand the benefits of your services yourself!
Do you know why your existing clients work with you? If not, ask them! You may find that the reasons differ...one may work with you because of the motivation you bring, another because of the fun you inject into their training, another because you help them feel better about themselves.
So spend some time getting clear on what exactly your benefits are and then make sure that you articulate them precisely in all of your marketing communications.
Mistake #2 Relying on just one or two main forms of Marketing
As a personal trainer of CHEK professional, you are probably using one or two main forms of marketing to grow your business. Perhaps you use word of mouth referrals or
It was in the local rag. China is Idaho’s largest trade partner. Canada is second and Great Britain is currently running third.Now I know what you are thinking: potatoes. You are wrong. Try integrated circuits.Hey, we are not a bunch of country pumpkins out here.Well, we are a bunch of country pumpkins but we make integrated circuits anyway.You have a number of integrated circuits hanging around your place. The most obvious is the one that is monitoring your mouse movements while you search the web. It keeps track of the keys you hit on the computer, does mathematical operations and in general keeps your computer humming. That of course is the microprocessor in your computer.There are microprocessors or other integrated circuits in you car (if it’s not a zillion years old), your television (if it doesn’t have tubes), your CD play
If you can understand the following principle, your marketing will instantly improve: People don’t buy your product or service. They buy the benefits that your product or service offers them.
But this assumes you understand the benefits of your services yourself!
Do you know why your existing clients work with you? If not, ask them! You may find that the reasons differ...one may work with you because of the motivation you bring, another because of the fun you inject into their training, another because you help them feel better about themselves.
So spend some time getting clear on what exactly your benefits are and then make sure that you articulate them precisely in all of your marketing communications.
Mistake #2 Relying on just one or two main forms of Marketing
As a personal trainer of CHEK professional, you are probably using one or two main forms of marketing to grow your business. Perhaps you use word of mouth referrals or
IntroductionOrganizations that are successfully executing customer-centric strategies while seeking competitive edges and innovative strategies do one thing in common that will lead to their long term success:They place the customer as the prime reason for every action they take within the organization. From the accounting department, through production and sales, into marketing and even the executive boardroom the customer is the most important focus for each and every activity that occurs.In order to do this effectively the organization must develop a marketing plan that creatively incorporates customer values on many different levels.The Marketing PlanThe successful entrepreneurs know that they have an advantage over the larger companies when it comes to the customer. They have the ability to get to know ea
But this assumes you understand the benefits of your services yourself!
Do you know why your existing clients work with you? If not, ask them! You may find that the reasons differ...one may work with you because of the motivation you bring, another because of the fun you inject into their training, another because you help them feel better about themselves.
So spend some time getting clear on what exactly your benefits are and then make sure that you articulate them precisely in all of your marketing communications.
Mistake #2 Relying on just one or two main forms of Marketing
As a personal trainer of CHEK professional, you are probably using one or two main forms of marketing to grow your business. Perhaps you use word of mouth referrals or
Corporate Espionage is so great in America that competitors will go to lengths to find out what your company has that makes it so much better than everyone else’s. Often they will even go so far as to set up a dummy corporation or LLC and actually go thru the sales process to buy a franchise, sometimes even go thru the purchase process, just to get all the information they need to compete with you, using your proprietary methods.This is why I came up with a clause in our franchise agreements which helped us in knowing who we are dealing with up front and what their interests really are. Below is one of the clauses we use;7.16 Other PartiesIf Franchisee is a partnership, joint venture, association, corporation, limited liability company or other legal entity, then all persons who have any beneficial interest in the Franchisee must execute this Franchise Agre
So spend some time getting clear on what exactly your benefits are and then make sure that you articulate them precisely in all of your marketing communications.
Mistake #2 Relying on just one or two main forms of Marketing
As a personal trainer of CHEK professional, you are probably using one or two main forms of marketing to grow your business. Perhaps you use word of mouth referrals or
As a human resources professional or business owner, you face many challenges during the hiring process, from sorting through stacks of job applicant r?sum?s to making an attractive offer to the one person you believe best matches the specifications of your open position's job description. The whole procedure is more than time-consuming; it can be stressful as well.None of the demands of finding and hiring the best candidate are more complex than those of the interviewing process. Besides spending a significant portion of your time listening to what your final candidates have to say, you must - without violating any of the employment discrimination laws in place - evaluate each applicant's ability to successfully perform the job.You have a responsibility to your company and to all prospective employees to avoid any semblance of discrimination or impropriety in you
Mistake #2 Relying on just one or two main forms of Marketing
As a personal trainer of CHEK professional, you are probably using one or two main forms of marketing to grow your business. Perhaps you use word of mouth referrals or ads in your local gym?
If you really want to grow your business, your aim should be to set up a multi-level marketing machine that works tirelessly for you to generate new clients on an ongoing basis. And that combines several marketing forms in one.
You do not want to fall into the trap of so many trainers, who go all out to get new clients, spend their time training those clients & forget about marketing for a while, then when those clients leave, have to spend a few weeks or months getting more. Do you?
So what additional forms of marketing are there? Have a look at the following:
- Direct mail
- Referrals
- Advertising
- Pay Per Click
- Telephone marketing
- Email marketing
- PR
- Joint Ventures
Mistake #3 - Running Ineffective Advertising
Have you ever spent a few hundred pounds to advertise in the local Yellow Pages? Do you know how successful it was for you? What your return on investment was?
Many personal trainers & fitnessprofessionals get caught up in spending money they do not really have on advert
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