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Add You - TIS THE SEASON TO PROSPER: Smart Holiday Marketing To Rev Up Your Revenues
One of my business goals is to increase subscribers to the mezhermnt Handy Hints ezine, so I can get lots of useful information out to lots of people, and also help people get to know me and the PuMP approach to performance measurement.Obviously I can't control whether someone joins the ezine list - it is unethical to simply add people to
5. “SOMETHING OF THE MONTH” CLUB
Create customer loyalty and longevity with this w
Denim icon. There are a multitude of fashion brands in the market, especially in the jeans market, however none achieve the iconic status and brand salience as Levi’s. The fortified and unique image of the Levi’s brand allows them to not only be the most recognised but dominate the jeans market from markedly more expensive competitors. Levi’s can
From now until January 1, the “buyer mentality” prevails. Buyers are ready to make purchases at any time, not just while shopping. Many businesses make as much as 50% of their revenues during this period . Study these marketing strategies and adapt them to your business. Below are my top 5 strategies.
1. PRODUCTS AND SERVICES FOR EVERY BUDGET
To maximize revenues, smart retailers develop gift ideas to fit every budget -- for example, Gifts Under $10, Under $50, Over $200, etc. How can you develop products or services to fit every budget in your business?
2. HOLIDAY PACKAGES
Holiday packages are the HOT sellers right now! Why? Because they take the “thinking” out of buying. For example, pre-package gifts of soaps, body lotion and bath salts. How can you take the “thinking” out of buying your goods or services? How can you “pre-package” multiple items to make it easy for your customers?
3. BUNDLED PRODUCTS OR SERVICES
Rather than sell single items, offer “theme” combos. For example, a holiday “wellness” gift package, including a massage, a facial and health products. Or a “tax savings” combo, including a book, tax software and a one hour consultation. How can you bundle complementary products and services to create a “theme” offering?
4. VOLUME DISCOUNTS
Make your business the one-stop shop during the holidays and beyond. Give customers an incentive to purchase multiple products and services. For example, give 25% off for orders over $100, 30% off for orders over $200, etc. How can you capitalize on volume discounts to easily increase sales?
5. “SOMETHING OF THE MONTH” CLUB
Create customer loyalty and longevity with this wi
Phone calls are crucial in running a business, and telephone etiquette is integral to the success of a business communications. The telephone is one of the primary points of contact between customers and dealers for most businesses.Millions of business calls are made everyday. Proper telephone etiquette is imperative in order for a busines
1. PRODUCTS AND SERVICES FOR EVERY BUDGET
To maximize revenues, smart retailers develop gift ideas to fit every budget -- for example, Gifts Under $10, Under $50, Over $200, etc. How can you develop products or services to fit every budget in your business?
2. HOLIDAY PACKAGES
Holiday packages are the HOT sellers right now! Why? Because they take the “thinking” out of buying. For example, pre-package gifts of soaps, body lotion and bath salts. How can you take the “thinking” out of buying your goods or services? How can you “pre-package” multiple items to make it easy for your customers?
3. BUNDLED PRODUCTS OR SERVICES
Rather than sell single items, offer “theme” combos. For example, a holiday “wellness” gift package, including a massage, a facial and health products. Or a “tax savings” combo, including a book, tax software and a one hour consultation. How can you bundle complementary products and services to create a “theme” offering?
4. VOLUME DISCOUNTS
Make your business the one-stop shop during the holidays and beyond. Give customers an incentive to purchase multiple products and services. For example, give 25% off for orders over $100, 30% off for orders over $200, etc. How can you capitalize on volume discounts to easily increase sales?
5. “SOMETHING OF THE MONTH” CLUB
Create customer loyalty and longevity with this w
When you lose a client it’s almost always because of service. Price is rarely the problem. Before you try to win back that lost client you need to examine the problem and figure out why you lost the client in the first place. What does your client think was the problem? What do you think the problem was? If you work together again, is the problem
3. BUNDLED PRODUCTS OR SERVICES
Rather than sell single items, offer “theme” combos. For example, a holiday “wellness” gift package, including a massage, a facial and health products. Or a “tax savings” combo, including a book, tax software and a one hour consultation. How can you bundle complementary products and services to create a “theme” offering?
4. VOLUME DISCOUNTS
Make your business the one-stop shop during the holidays and beyond. Give customers an incentive to purchase multiple products and services. For example, give 25% off for orders over $100, 30% off for orders over $200, etc. How can you capitalize on volume discounts to easily increase sales?
5. “SOMETHING OF THE MONTH” CLUB
Create customer loyalty and longevity with this w
You can have the best product in the world, but if it’s sitting down in your basement in the dark it will fail. The old adage of “invent a better mouse trap and people will beat a path to your door” no longer applies – if it ever did.The hard facts of life are that if you want to succeed you have to be a marketing expert. Your product has
4. VOLUME DISCOUNTS
Make your business the one-stop shop during the holidays and beyond. Give customers an incentive to purchase multiple products and services. For example, give 25% off for orders over $100, 30% off for orders over $200, etc. How can you capitalize on volume discounts to easily increase sales?
5. “SOMETHING OF THE MONTH” CLUB
Create customer loyalty and longevity with this w
Opt-in email safelists are one of the best Internet marketing strategies for getting your product or service immediately in front of many thousands of people. In this article, I will show you how you can successfully work with them.Benefits of Opt-in Safelists 1. Email to thousands - this can be done with free safe lists or paid safe list
5. “SOMETHING OF THE MONTH” CLUB
Create customer loyalty and longevity with this winning strategy. The options are endless. For example, “CD of the month” club, “restaurant of the month” club, etc. These programs work best when you give significant discounts in exchange for a long-term buying commitment of your products or services. What creative ways can you adapt this strategy to your business?
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COACH’S ACTION STEP:
“Adapt, Take Action & Multiply Your Marketing Results”
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Pick 1 of the 5 strategies that most resonates with you. Each strategy is easy to implement just in time for the holidays. Announce your new combo packages, volume discount, etc. in your Christmas or New Year’s greetings, newsletter or any other holiday communications to your clients and prospects. REMEMBER: Make it easy and rewarding for customers to buy from you and they will reward you with holiday sales.
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