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Add You - 3 Simple Things
Are you tired of all the work at home gimmicks? So was I. I was getting tired of doing the same routine everyday. I was really tired of having someone else raising my son for me. I missed out on alot things that I should have been there for. But I was not, because I had pulled a double shift that night or someone did not show up so I covered for them at the job. I was not happy with my life and the way things were going.To be totally honest, I too thought all Home Based Businesses were scams. I would never give them the time of day until my life really started getting out of control. I found myself going to colle
2) Who do they know that could benefit from your services? People who work in certain industries will likely know others in the same industry! But you will never know until you ask for a referral. When you get a referral from someone, be sure to send them a hand written ‘thank you’ note and perhaps a small gift!
These are just a few ways of turning your Consulting or Contracting business into a marketing machine! Don’t fear the ‘M’ word! Marketing can be fun, inexpensive, and rewarding! Implement one of these tips into your daily routine and watch it grow. It really is like watching a garden grow, it takes a couple of months to see the fruits of your labor, but it is worth every last bit of effort you put into
Famous Quote 'If you have to sum up the idea of Playboy, it is antipuritanism. Not just in regard to sex, but the whole range of play and pleasure.'Growing Up At a very young age, Hugh Hefner was in the publishing business. While in high school, he wrote articles and illustrations for the school paper. He then started his own magazine called Shudder, which focused on short stories, comics, and book and movie reviews. He also set up a members only club for readers with a five cents per year membership fee. Upon graduation, Hefner joined the U.S. Army and was put to work as a clerk where he spent the next two yea
I believe that there are 3 key ingredients to marketing your Consulting or Contracting services:
1. Articles
2. Presentations/Seminars
3. Networking
Articles
Articles, like the one you are reading, are a great way to be viewed as an expert in your field. Since you have a Consulting or a Professional Contracting business, you must be at the point in your career where you have some valuable experience and can charge a primo-rate for it. Hence, you are an expert already! If you are an LAN Consultant, why not write a small article or free downloadable ebook about ‘how to maintain your small office network for free’? Don’t worry, you aren’t really giving away all of your secrets. More often than not, the reader will need help maintaining his or her small office network, and guess who they will get in contact with!
If your target market is small businesses (and you are the LAN Consultant that we are discussing), you could submit your articles to any local small business publication in your area. If you are going to go fishing, you need to go where the fish are!
Presentations/Seminars
Again, this is a great way to be viewed as an expert in your field. There are always organizations looking for people to do presentations and lead educational seminars. Let’s use our LAN Consultant friend; she leads a seminar on ‘Security for Small Business Networks’, for a group of small business owners. My guess is that only a very small percentage of the audience will actually know how to do the suggested strategies once they get back to their office. The majority of the audience is actually pre-qualifying themselves to become a client of hers. After all, a small business owners’ time is MUCH more valuable working on the business (sales, marketing, etc) than trying to figure out if the firewall is secure.
These presentations don’t have to be sales-y at all, rather chalk full of good tips and the mention that you are available on an as-needed basis, and you are done! Be sure to have hand-outs with your contact information and you are set!
Networking
While the first 2 strategies are indirectly networking one-to-many, let’s take a look at one-to-one networking. Do your friends and family actually know what you do? When your brother is talking to his friends, does he say “my brother does something with computers,” but doesn’t really know the details? I think all too often we assume that our nearest-and-dearest know what we do, but I am willing to bet that half or more actually don’t know what exactly we do and what an ideal client for us is. Come up with a catchy and easy to understand tag-line that describes you and your services and rehearse it daily. My tag-line for my Consultant Coaching business is simple, “I assist Consultants and Contractors in securing more work in less time.” It’s simple, it’s precise, and it’s not wordy. Sometimes I throw the work ‘Technical’ in after “I help” because that’s where I am the strongest, but I work with all types of Professional Service providers.
We could talk about all the other types of one-to-one networking techniques, but let’s just run with this one for now. There is nothing more frustrating to me than when someone stands up at a networking meeting, talks for 2 minutes, sits down and I still have know idea what they do or what they are looking for!
Extra
Your former clients can be a huge resource for you for 2 different reasons.
1) What do they want from a Consultant or Contractor that you couldn’t deliver, yet? Do they want someone who is able to work remotely part time and on-site part time? Do they want someone with experience working with a certain software program that you don’t have training on (yet)? What do they need? The best way to find out is ASK! Once you find out the answer, look into being able to deliver!
2) Who do they know that could benefit from your services? People who work in certain industries will likely know others in the same industry! But you will never know until you ask for a referral. When you get a referral from someone, be sure to send them a hand written ‘thank you’ note and perhaps a small gift!
These are just a few ways of turning your Consulting or Contracting business into a marketing machine! Don’t fear the ‘M’ word! Marketing can be fun, inexpensive, and rewarding! Implement one of these tips into your daily routine and watch it grow. It really is like watching a garden grow, it takes a couple of months to see the fruits of your labor, but it is worth every last bit of effort you put into
An epidemic of white-collar financial crime has resulted in the development of specialized education programs focused on economic crime investigation and fraud management. These college-level degree programs attract students who are interested in law enforcement and are attracted by the very unique nature of these types of crimes and the special investigative techniques required to solve them.There seems to be no end to the greed in the hearts of some professional business people. It isn't enough to have fancy cars, vacation homes and other lavish perks of the highly successful. Many selfish individuals have decided to p
Presentations/Seminars
Again, this is a great way to be viewed as an expert in your field. There are always organizations looking for people to do presentations and lead educational seminars. Let’s use our LAN Consultant friend; she leads a seminar on ‘Security for Small Business Networks’, for a group of small business owners. My guess is that only a very small percentage of the audience will actually know how to do the suggested strategies once they get back to their office. The majority of the audience is actually pre-qualifying themselves to become a client of hers. After all, a small business owners’ time is MUCH more valuable working on the business (sales, marketing, etc) than trying to figure out if the firewall is secure.
These presentations don’t have to be sales-y at all, rather chalk full of good tips and the mention that you are available on an as-needed basis, and you are done! Be sure to have hand-outs with your contact information and you are set!
Networking
While the first 2 strategies are indirectly networking one-to-many, let’s take a look at one-to-one networking. Do your friends and family actually know what you do? When your brother is talking to his friends, does he say “my brother does something with computers,” but doesn’t really know the details? I think all too often we assume that our nearest-and-dearest know what we do, but I am willing to bet that half or more actually don’t know what exactly we do and what an ideal client for us is. Come up with a catchy and easy to understand tag-line that describes you and your services and rehearse it daily. My tag-line for my Consultant Coaching business is simple, “I assist Consultants and Contractors in securing more work in less time.” It’s simple, it’s precise, and it’s not wordy. Sometimes I throw the work ‘Technical’ in after “I help” because that’s where I am the strongest, but I work with all types of Professional Service providers.
We could talk about all the other types of one-to-one networking techniques, but let’s just run with this one for now. There is nothing more frustrating to me than when someone stands up at a networking meeting, talks for 2 minutes, sits down and I still have know idea what they do or what they are looking for!
Extra
Your former clients can be a huge resource for you for 2 different reasons.
1) What do they want from a Consultant or Contractor that you couldn’t deliver, yet? Do they want someone who is able to work remotely part time and on-site part time? Do they want someone with experience working with a certain software program that you don’t have training on (yet)? What do they need? The best way to find out is ASK! Once you find out the answer, look into being able to deliver!
2) Who do they know that could benefit from your services? People who work in certain industries will likely know others in the same industry! But you will never know until you ask for a referral. When you get a referral from someone, be sure to send them a hand written ‘thank you’ note and perhaps a small gift!
These are just a few ways of turning your Consulting or Contracting business into a marketing machine! Don’t fear the ‘M’ word! Marketing can be fun, inexpensive, and rewarding! Implement one of these tips into your daily routine and watch it grow. It really is like watching a garden grow, it takes a couple of months to see the fruits of your labor, but it is worth every last bit of effort you put into
Bar code label printers are special, small sized printers that are capable of printing bar code labels. They are used in businesses wherever inventories are required to be recorded such as in retail and departmental stores, ID card offices, warehouses, etc. General purpose printers can be used to print bar code printers. There are also thermal bar code printers specially for printing bar code labels.General purpose printers are in fact normal printers. They are capable of printing bar codes on white sticker papers. Laser printers are much better than inkjet printers, as they give more clarity and a faster printing rate.
These presentations don’t have to be sales-y at all, rather chalk full of good tips and the mention that you are available on an as-needed basis, and you are done! Be sure to have hand-outs with your contact information and you are set!
Networking
While the first 2 strategies are indirectly networking one-to-many, let’s take a look at one-to-one networking. Do your friends and family actually know what you do? When your brother is talking to his friends, does he say “my brother does something with computers,” but doesn’t really know the details? I think all too often we assume that our nearest-and-dearest know what we do, but I am willing to bet that half or more actually don’t know what exactly we do and what an ideal client for us is. Come up with a catchy and easy to understand tag-line that describes you and your services and rehearse it daily. My tag-line for my Consultant Coaching business is simple, “I assist Consultants and Contractors in securing more work in less time.” It’s simple, it’s precise, and it’s not wordy. Sometimes I throw the work ‘Technical’ in after “I help” because that’s where I am the strongest, but I work with all types of Professional Service providers.
We could talk about all the other types of one-to-one networking techniques, but let’s just run with this one for now. There is nothing more frustrating to me than when someone stands up at a networking meeting, talks for 2 minutes, sits down and I still have know idea what they do or what they are looking for!
Extra
Your former clients can be a huge resource for you for 2 different reasons.
1) What do they want from a Consultant or Contractor that you couldn’t deliver, yet? Do they want someone who is able to work remotely part time and on-site part time? Do they want someone with experience working with a certain software program that you don’t have training on (yet)? What do they need? The best way to find out is ASK! Once you find out the answer, look into being able to deliver!
2) Who do they know that could benefit from your services? People who work in certain industries will likely know others in the same industry! But you will never know until you ask for a referral. When you get a referral from someone, be sure to send them a hand written ‘thank you’ note and perhaps a small gift!
These are just a few ways of turning your Consulting or Contracting business into a marketing machine! Don’t fear the ‘M’ word! Marketing can be fun, inexpensive, and rewarding! Implement one of these tips into your daily routine and watch it grow. It really is like watching a garden grow, it takes a couple of months to see the fruits of your labor, but it is worth every last bit of effort you put into
How can Integrated Marketing Communications help me, the small business owner?Integrated Marketing Communication is essential to small business owners because they, even more so than large corporations can not afford to misspend or waste money on a single isolated marketing effort.For instance, as a small business owner, it may be tempting to focus on one aspect of marketing – a new website, a direct mail campaign, radio ads or as a manufacturer, simply letting your partners market for you. However, what happens if that one piece of marketing doesn’t work?ANSWER: Your entire marketing effort fails.for us is. Come up with a catchy and easy to understand tag-line that describes you and your services and rehearse it daily. My tag-line for my Consultant Coaching business is simple, “I assist Consultants and Contractors in securing more work in less time.” It’s simple, it’s precise, and it’s not wordy. Sometimes I throw the work ‘Technical’ in after “I help” because that’s where I am the strongest, but I work with all types of Professional Service providers.
We could talk about all the other types of one-to-one networking techniques, but let’s just run with this one for now. There is nothing more frustrating to me than when someone stands up at a networking meeting, talks for 2 minutes, sits down and I still have know idea what they do or what they are looking for!
Extra
Your former clients can be a huge resource for you for 2 different reasons.
1) What do they want from a Consultant or Contractor that you couldn’t deliver, yet? Do they want someone who is able to work remotely part time and on-site part time? Do they want someone with experience working with a certain software program that you don’t have training on (yet)? What do they need? The best way to find out is ASK! Once you find out the answer, look into being able to deliver!
2) Who do they know that could benefit from your services? People who work in certain industries will likely know others in the same industry! But you will never know until you ask for a referral. When you get a referral from someone, be sure to send them a hand written ‘thank you’ note and perhaps a small gift!
These are just a few ways of turning your Consulting or Contracting business into a marketing machine! Don’t fear the ‘M’ word! Marketing can be fun, inexpensive, and rewarding! Implement one of these tips into your daily routine and watch it grow. It really is like watching a garden grow, it takes a couple of months to see the fruits of your labor, but it is worth every last bit of effort you put into
The following is a true story. Names have been changed to protect the guilty.This week I called a well-known chain store (I’ll call it “Bargain World" for the remainder of this article) to inquire about getting a credit card for my business. This is the gist of the phone conversation that I experienced.Ring, ring. “ghkasdruasdfmklpdrlkmewemriopsdflkj- Bargain World." (This is the first contact with the company, and I couldn’t even understand anything she said until she said the name of the company. By the way, she sounded disgusted with her job and with me for bothering her.)Me: “I would like to speak with
2) Who do they know that could benefit from your services? People who work in certain industries will likely know others in the same industry! But you will never know until you ask for a referral. When you get a referral from someone, be sure to send them a hand written ‘thank you’ note and perhaps a small gift!
These are just a few ways of turning your Consulting or Contracting business into a marketing machine! Don’t fear the ‘M’ word! Marketing can be fun, inexpensive, and rewarding! Implement one of these tips into your daily routine and watch it grow. It really is like watching a garden grow, it takes a couple of months to see the fruits of your labor, but it is worth every last bit of effort you put into it!
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