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Add You - Old Fashioned Marketing
I’ve been laid off so if it has happened to you, I know the feeling.Actually I've been laid off twice.The first time, I was walking into the office first thing in the morning and found my manager putting a note on the door stating that
If your customer buys for business, what is her title? Is she the final decision-maker or is the decision made jointly? Who influences the sale? What industry associations do your customers join? Do they go to trade shows? Which ones?
The more you know about the customer, the easier it is fo
So there I stood, feeling incredibly stupid. Having waited in line for a few minutes to return a paperback copy of Harry Potter, which I realized I already owned once I brought it home, I stood face-to-face with the cashier. I looked over his shoulder and r
You may be considering adding podcasts, blogs and local search to your marketing matrix and that is fine, if you strategically think through how they fit with your business and your audiences.
Blogging and podcasting are great tactics, but if your website has no traffic they are a waste of time, effort and resources.
Let’s get back to fundamentals. I’ve had clients who were so ADD they couldn’t sit still long enough to even think about who their best customer is. However, they got so excited about new marketing ideas that they just had to try them. Never mind that those tactics didn’t make sense for their business.
If you don’t know who your customer is, don’t bother spending money on marketing. That would be a colossal waste.
Ask and answer the fundamental questions before you go spending marketing money willy-nilly. How many audience segments do you have? Who is your best customer in each? What is your best customer’s age, employment, sex, and marital status? Do they have kids? What are their media habits? What attitudes or values affect their buying habits?
If your customer buys for business, what is her title? Is she the final decision-maker or is the decision made jointly? Who influences the sale? What industry associations do your customers join? Do they go to trade shows? Which ones?
The more you know about the customer, the easier it is for
Regardless who you are, if you were born in America, you owe your heritage to a brave family member willing to cross oceans at the prospect of a better life.This common thread shared by our ancestors was a sort of pre-qualification for a desire to su
Blogging and podcasting are great tactics, but if your website has no traffic they are a waste of time, effort and resources.
Let’s get back to fundamentals. I’ve had clients who were so ADD they couldn’t sit still long enough to even think about who their best customer is. However, they got so excited about new marketing ideas that they just had to try them. Never mind that those tactics didn’t make sense for their business.
If you don’t know who your customer is, don’t bother spending money on marketing. That would be a colossal waste.
Ask and answer the fundamental questions before you go spending marketing money willy-nilly. How many audience segments do you have? Who is your best customer in each? What is your best customer’s age, employment, sex, and marital status? Do they have kids? What are their media habits? What attitudes or values affect their buying habits?
If your customer buys for business, what is her title? Is she the final decision-maker or is the decision made jointly? Who influences the sale? What industry associations do your customers join? Do they go to trade shows? Which ones?
The more you know about the customer, the easier it is fo
Board Games and Management Skills Imagine you are screening candidates for a senior executive position. The job demands strategic thinking abilities and complex decision-making skills. You've narrowed the search down to 3 candidates, all of who
If you don’t know who your customer is, don’t bother spending money on marketing. That would be a colossal waste.
Ask and answer the fundamental questions before you go spending marketing money willy-nilly. How many audience segments do you have? Who is your best customer in each? What is your best customer’s age, employment, sex, and marital status? Do they have kids? What are their media habits? What attitudes or values affect their buying habits?
If your customer buys for business, what is her title? Is she the final decision-maker or is the decision made jointly? Who influences the sale? What industry associations do your customers join? Do they go to trade shows? Which ones?
The more you know about the customer, the easier it is fo
Entrepreneurship has been my passion for as long as I can commit to memory to learning how to type, and that started in 5th grade! Strangely enough, I wasn’t raised around lots of business owners growing up in New Jersey nor surrounded by many business-mind
Ask and answer the fundamental questions before you go spending marketing money willy-nilly. How many audience segments do you have? Who is your best customer in each? What is your best customer’s age, employment, sex, and marital status? Do they have kids? What are their media habits? What attitudes or values affect their buying habits?
If your customer buys for business, what is her title? Is she the final decision-maker or is the decision made jointly? Who influences the sale? What industry associations do your customers join? Do they go to trade shows? Which ones?
The more you know about the customer, the easier it is fo
The Operating Agreement sets forth the rights and obligations of the members. The Operating Agreement can require disputes to be resolved by arbitration, rather than with costly and stressful litigation. The following is a list of some of the most importa
If your customer buys for business, what is her title? Is she the final decision-maker or is the decision made jointly? Who influences the sale? What industry associations do your customers join? Do they go to trade shows? Which ones?
The more you know about the customer, the easier it is for your creatives to develop relevant, original and impactful messages, and to determine the best ways and vehicles through which to disseminate your messages.
While doing this hard work may not be as much fun as podcasting, it is infinitely more important to your bottom line. And as my friend ad agency consultant Joe Grant says, the number one rule of business is to stay in business.
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