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Add You - My Favorite Books On Book Marketing and Promotion Every Author Must Read
You fill up your mug, jump in your car and head onto the dreaded commute of the day. Once you get to work chaos and more chaos surround you. Those half-an-hour breaks really don’t cut it anymore. By the time you get home late into the evening you really don’t have much time for anything but eating and sleeping which seems to keep adding to your waistline like your boss adds to your in box.When you were just starting your career the conventional wisdom stated that young professionals were expected to work, work more, and work like crazy until they grew that corporate ladder. The problem is that once you were promoted the work and responsibilities never stopped ending. The situation has become so unbearable that you don’t find the meaning in work anymore.If you are like most middle-aged professionals you begin to question the purpose of your life. Were you given life to work or is work designed so that you have some means to live? How we answer that question depends on our own personal backgrounds. What can be said with a level of certainty is that without a proper balance you won’t be very productive at work or in your life.The problem is that few of us know what life-balance is and what it looks like in our daily lives. Work-life balance means that you balance the needs of your career with the needs of your personal life. Neglecting one side wil
Last Minute Grant Proposal ImprovementsThere comes a point where you never want to look at your grant proposal again. You have spent weeks working on it and the fast-approaching submission deadline that once filled you with fear, now makes you elated. You are ready to send it off and take a long weekend. Not yet! Stay dedicated enough to make the following last minute improvements and set your application apart from those that were sent off in haste.1. Hide it from yourself. After reading the same proposal repeatedly, your eyes gloss over typos and your mind hears what you wanted to say - not what you actually wrote. Take as much time away from it as you can, even if it is only a few hours. When you come back to it, your perspective will be fresh and you will easily pick up on details that you previously missed.2. Reread the RFP and application guidelines. You should know these almost by heart because they are in essence, the treasure map. Grant makers often tell you exactly what they are looking for through their outlined priorities and goals. Be sure you have clearly stated how your project will help accomplish these. Also, look for specific instructions about formatting (e.g. margins, page length, font, number of copies to submit) and follow them.3. Ask a friend for honest feedback. Find someone who is unfamiliar w
I’ve read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. Here’s a list of my favorites. By the way, I’ve personally met or have spoken to each author and can attest to the veracity of the material they present and their credentials to discuss these topics.
PyroMarketing. Book marketing professionals know the secrets of success that drove the sales of Rick Warren’s The Purpose Driven Life to a chart-busting best-seller and Mel Gibson’s “The Passion of the Christ” into a huge cinema phenom. Those of us in the business understand that sales of both blockbusters were driven by techniques outlined in a book called Pyr
Have you ever been transferred on the telephone to the so-called customer service department and the lady or gentleman on the other end cannot or rather will not help you with your problem? All you get is a bureaucratic; I am sorry but that is our policy.And you think to yourself; I am sorry but I was your customer and now I am your competitors customer and I am going to tell the whole friggin world too. Well if you have had this experience and such thoughts you are not alone. In fact this is exactly the problem that businesses and corporations face these days.They cannot find anyone smart enough to do the job right, so they make all sorts of insane policies, which do nothing more than piss off the consumer, get them in trouble with Federal Consumer Regulators and help the their competition in the market place.But one good thing for the company when this is occurring is that they can fix this problem. Of course the longer they wait the more damage that is done. How do they fix it? Well they need to bring in some professionals to do the trick. Because if it has gotten to this point then obviously they do not know what they are doing. Consider this in 2006.
I’ve read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. Here’s a list of my favorites. By the way, I’ve personally met or have spoken to each author and can attest to the veracity of the material they present and their credentials to discuss these topics.
PyroMarketing. Book marketing professionals know the secrets of success that drove the sales of Rick Warren’s The Purpose Driven Life to a chart-busting best-seller and Mel Gibson’s “The Passion of the Christ” into a huge cinema phenom. Those of us in the business understand that sales of both blockbusters were driven by techniques outlined in a book called Py
We all like to think we base our decisions on hard facts, but that’s not always the case. Business leaders will talk about doing their due diligence prior to making a decision; but in reality, when it comes down to it, what really pushes us to select one thing over another is our feelings.While instinct and intuition do play a role in business (stories abound of business people who refused to pay attention to the facts and created a success out of what should have been a disaster), 9 times out of 10, cold hard facts and reality cannot and should not be ignored.This new mini-series of BrandReturn™ (our newsletter’s new name) will introduce the basic concepts of business and market research, share some methods of obtaining data, and prod you to begin collecting data and analyzing that data.Market research consists of two primary categories: primary data and secondary data.Primary data is made of information obtained through focus groups, surveys, and observation.Secondary data is provided by another group, such as the Census Bureau, a professional association, or think tank. A problem with using secondary data sources is their information may not relate to your target market or geographic area.Obtaining primary data yourself is time consuming and can be expensive; but how much money have you or your company wasted on advertisi
PyroMarketing. Book marketing professionals know the secrets of success that drove the sales of Rick Warren’s The Purpose Driven Life to a chart-busting best-seller and Mel Gibson’s “The Passion of the Christ” into a huge cinema phenom. Those of us in the business understand that sales of both blockbusters were driven by techniques outlined in a book called Py
The Ultimate Survival Guide for locals, expats and for all those that have to live and work with them.Whether you just arrived at your new overseas posting, or are a long time seasoned expatriate manager with years of experience, I hope that his short paper will put a smile on your face.Imagine that one day out of the blue a large ship, larger than one you have ever seen arrives. Big men, and strange beasts land on your land, brandishing modern weapons of mass destruction, riding intimidating four legged creatures emitting strange sounds, and demand that you turn over your riches, your land, your women and children.The conquerors are small in number, but big in power. They have superior weapons, better tactics, are better educated and better built. Your numbers are larger, but you are no match to them militarily. Pizarro landed on the coast of Peru in 1531 with 168 Spanish soldiers and went on to conquer the Inca Empire of millions.If the foreigner’s numbers are small and they plan to stay there for a short time, and if you know that it will be difficult for them to return, you should try to get as much out of them as possible. Tap into his knowledge, steal his weapons, rob his warehouses, and kill them if you can.But, if the newly arrived conquerors look like they are there to stay, what do you do? You have absolutely no competiti
Robert Kiyosaki, author of Rich Dad Poor Dad, spoke often of how important it was to be financially free in this generation. Many of us have chosen to deny our fates and to choose a life full of success, by choosing financial freedom over financial security. While most know that on this journey, we have all learned that success is not a destination it is a journey. By mastering the keys to be financially free, one knows that it is very important to know how to create residual income, or passive income. Residual Income simply means income that keeps coming in month after month, week after week, continually without you doing any work to keep it coming in.A great example of Residual income would be when you invest into real estate, and then you rent it out to a tenant, and every month he pays you income. This is a way most people in this world have decided to choose to follow their destiny by letting real estate be, their vehicle to creating residual income. You could also join a network marketing company, work with them to create a business, and after you become a success, most of the time what you do in the beginning will continue to pay you, long after you stop working.When I was in college, I was approached by a man who told me that if you want to feed a man for a day you feed him a fish. He then said if you want to feed a man for eterni
PyroMarketing embraces an idea that really has been in use for some time – niche marketing. That tool is well-known and used every day by book promoters but Stielstra lays out the niche marketing principles with a new, crystal clear message that is so compelling that it is a must-read for anyone who wants to promote an idea, service or product. Buy it at: www.pyromarketing.com
The Web-Savvy Writer: Book Promotion with a High-Tech Twist This is an excellent “how to” book on the ins and outs of online
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